[Event Report] Nostalgic Gastronomy "Ubu" Participated in CRAFT SAKE WEEK 2026
Roppongi's nostalgic gastronomy "Ubu" successfully participated in "CRAFT SAKE WEEK 2026 with OMAKASE byGMO at ROPPONGI HILLS," held at Roppongi Hills Arena from April 17 to April 20, 2026. The event was a great success, with long queues forming in front of their booth, offering special hot snacks that pair well with sake.
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- 📰 Published: May 12, 2026 at 00:40
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HARA-PECO Co., Ltd. (Minato-ku, Tokyo, CEO Yuemon Mitomi), which operates the nostalgic gastronomy restaurant "Ubu" in Roppongi, participated in "CRAFT SAKE WEEK 2026 with OMAKASE byGMO at ROPPONGI HILLS," held at Roppongi Hills Arena for four days from Friday, April 17 to Monday, April 20, 2026. During the exhibition period, many visitors came, and the booth was a great success, with continuous queues forming in front of it. We would like to express our gratitude to all who visited.
For details on the event overview and store information, please refer to the pre-event press release and official website.
**Venue様子 (Scenes from the Venue)**
* **Overall view of the venue.** Selected sake from all over Japan gathered at Roppongi Hills Arena.
* **Many customers lined up in front of the "Ubu" booth**, creating a lively atmosphere throughout the day.
* **Many customers utilized our services** during the event period.
**Part of the menu offered.** A lineup centered on hot snacks, designed to pair well with sake.
For this exhibition, in addition to the popular regular menu items, we offered limited menu items that could be easily enjoyed at the event venue.
Many visitors chose our food items to enjoy with sake, such as "Nagoya Cochin Chicken Nuggets," "Kitaakari French Fries," and "Mini American Dogs with Scallops and Clams."
During the exhibition period, queues continued to form in front of the booth, and a lively atmosphere prevailed throughout the day.
We are very pleased to have been able to deliver the dining experience that "Ubu" values—a fusion of "nostalgia" and "contemporary sensibility"—to many people at the special venue of CRAFT SAKE WEEK. We will continue to deliver memorable dining experiences in the future.
**Exhibition Overview**
* **Event Name:** CRAFT SAKE WEEK 2026 with OMAKASE byGMO at ROPPONGI HILLS
* **Ubu Exhibition Period:** Friday, April 17, 2026 – Monday, April 20, 2026
* **Venue:** Roppongi Hills Arena
* **Organizer:** JAPAN CRAFT SAKE COMPANY Co., Ltd.
* **Official Website:** [https://craftsakeweek.com/](https://craftsakeweek.com/)
CRAFT SAKE WEEK is an event organized by JAPAN CRAFT SAKE COMPANY Co., Ltd., led by Hidetoshi Nakata, to promote the appeal of Japanese sake and Japanese food culture. In 2026, it celebrated its 10th anniversary and was held at Roppongi Hills Arena on the largest scale ever, with a record 130 sake breweries and 20 restaurants.
**Store Overview**
* **Name:** Ubu
* **Address:** Casa Grande Miwa 2F, 7-5-11 Roppongi, Minato-ku, Tokyo
* **Business Hours:** Mon, Tue, Wed, Thu, Fri, Holidays, Day before Holiday, Day after Holiday 18:00 - 01:00
* Sat, Sun 18:00 - 22:00 (Last Order: Food 21:00, Drinks 21:30)
* Saturdays and Sundays: Shorter hours & limited à la carte menu only
* **Closed:** Irregular holidays
* **Seating Capacity:** 10 seats
* **Instagram:** @ubu_roppongi
* **Reservations:** OMAKASE, Tabelog
"Ubu" is a restaurant that reinterprets dishes everyone loved as a child with modern techniques and sensibilities. From Western-style omelets at a diner to Neapolitan pasta at a coffee shop, and sometimes even instant yakisoba or fast food—we cook "that one dish" everyone remembers as a contemporary dish. Accompanying this are carefully selected luxury wines. It's a place where innocent feelings and adult sophistication intersect, updating "nostalgia." The interior features over 700 manga titles lining an entire wall. Enjoy an evening where conversation flows as it did in childhood.
For details on the event overview and store information, please refer to the pre-event press release and official website.
**Venue様子 (Scenes from the Venue)**
* **Overall view of the venue.** Selected sake from all over Japan gathered at Roppongi Hills Arena.
* **Many customers lined up in front of the "Ubu" booth**, creating a lively atmosphere throughout the day.
* **Many customers utilized our services** during the event period.
**Part of the menu offered.** A lineup centered on hot snacks, designed to pair well with sake.
For this exhibition, in addition to the popular regular menu items, we offered limited menu items that could be easily enjoyed at the event venue.
Many visitors chose our food items to enjoy with sake, such as "Nagoya Cochin Chicken Nuggets," "Kitaakari French Fries," and "Mini American Dogs with Scallops and Clams."
During the exhibition period, queues continued to form in front of the booth, and a lively atmosphere prevailed throughout the day.
We are very pleased to have been able to deliver the dining experience that "Ubu" values—a fusion of "nostalgia" and "contemporary sensibility"—to many people at the special venue of CRAFT SAKE WEEK. We will continue to deliver memorable dining experiences in the future.
**Exhibition Overview**
* **Event Name:** CRAFT SAKE WEEK 2026 with OMAKASE byGMO at ROPPONGI HILLS
* **Ubu Exhibition Period:** Friday, April 17, 2026 – Monday, April 20, 2026
* **Venue:** Roppongi Hills Arena
* **Organizer:** JAPAN CRAFT SAKE COMPANY Co., Ltd.
* **Official Website:** [https://craftsakeweek.com/](https://craftsakeweek.com/)
CRAFT SAKE WEEK is an event organized by JAPAN CRAFT SAKE COMPANY Co., Ltd., led by Hidetoshi Nakata, to promote the appeal of Japanese sake and Japanese food culture. In 2026, it celebrated its 10th anniversary and was held at Roppongi Hills Arena on the largest scale ever, with a record 130 sake breweries and 20 restaurants.
**Store Overview**
* **Name:** Ubu
* **Address:** Casa Grande Miwa 2F, 7-5-11 Roppongi, Minato-ku, Tokyo
* **Business Hours:** Mon, Tue, Wed, Thu, Fri, Holidays, Day before Holiday, Day after Holiday 18:00 - 01:00
* Sat, Sun 18:00 - 22:00 (Last Order: Food 21:00, Drinks 21:30)
* Saturdays and Sundays: Shorter hours & limited à la carte menu only
* **Closed:** Irregular holidays
* **Seating Capacity:** 10 seats
* **Instagram:** @ubu_roppongi
* **Reservations:** OMAKASE, Tabelog
"Ubu" is a restaurant that reinterprets dishes everyone loved as a child with modern techniques and sensibilities. From Western-style omelets at a diner to Neapolitan pasta at a coffee shop, and sometimes even instant yakisoba or fast food—we cook "that one dish" everyone remembers as a contemporary dish. Accompanying this are carefully selected luxury wines. It's a place where innocent feelings and adult sophistication intersect, updating "nostalgia." The interior features over 700 manga titles lining an entire wall. Enjoy an evening where conversation flows as it did in childhood.