Lessons from the Great Hanshin-Awaji Earthquake to Noto: 'HYOGO.1 BOND' Connects Support Bonds, Donates Second Relief Fund to Suzu City, Ishikawa Prefecture
HAQTSUYA, a collaboration between Hakuhodo and Otsuya, has donated the second relief fund from 'HYOGO.1 BOND' to Suzu City, Ishikawa Prefecture, applying lessons learned from the Great Hanshin-Awaji Earthquake to support the Noto region.
📋 Article Processing Timeline
- 📰 Published: April 17, 2026 at 13:00
- 🔍 Collected: April 17, 2026 at 13:31 (31 min after Published)
- 🤖 AI Analyzed: April 18, 2026 at 22:26 (32h 54m after Collected)
Hakuhodo (HAKUHODO) and Otsuya (OTSUYA). By placing 'Q' between the two companies, 'HAQTSUYA' was born, discovering hidden values in various regions, including intermediate services for Furusato Nozei. Leveraging Hakuhodo's social problem-solving capabilities and network power, and Otsuya's knowledge and know-how in Furusato Nozei, they pursue questions like 'What is the charm of that region?' and 'How can it be maximized?' as a unified team.