Rish Plus, a Company Planning and Selling Beauty Devices and Cosmetics and Operating 52 Beauty Skin Care Salons Nationwide, Selected as One of 'Aichi's Representative 100 Companies'

What is 'Aichi's Representative 100 Companies'?

'Aichi's Representative 100 Companies' is an initiative by 'Made In Local,' Japan's leading regional revitalization media platform, to spotlight 100 carefully selected companies headquartered in Aichi Prefecture. The project has previously featured businesses that support local traditional industries, actively promote SDGs, and contribute significantly to their communities.

・Made In Local: 'Aichi's Representative 100 Companies' – Rish Plus Co., Ltd.

・Made In Local: '100 Companies Representing Their Regions' – Aichi Area

Selection Criteria

A: The company actively participates in social activities and community engagement.
B: The business is involved in local specialties or regional industries.
C: The company emphasizes the development of young talent.
D: The company possesses unique technologies or business models not found in competitors.
E: The company operates in a growing market.
F: The company offers wage levels higher than the regional average.

Upon Selection

Rish Plus Co., Ltd. has been honored with selection for 'Aichi's Representative 100 Companies' due to its contributions to the local community. Despite challenges in the hair removal industry, the company avoids excessive advertising and instead focuses on honest, high-quality service by every staff member, successfully building a loyal customer base. Starting in 2025, it will launch a sports partnership program, collaborating with approximately 40 university and club sports teams to provide athletes with sports beauty treatments, skincare consultations, and career support. Additionally, the company has launched a home-visit beauty service, where estheticians travel to clients who cannot easily visit stores. Aichi Prefecture is home to over 220,000 companies, ranking third nationwide after Tokyo and Osaka. Being selected as one of 'Aichi's Representative 100 Companies' is a tremendous honor. Moving forward, we will continue to sincerely serve our customers and employees while maintaining close ties with the local community.

Business Strengths, Features, and Future Outlook

To meet the increasingly diverse needs of beauty customers, Rish Plus has established strong partnerships with Korean companies to introduce the latest Korean beauty products and services to Japan. The company operates 52 beauty salons nationwide, allowing customers to receive treatments even during sudden relocations or travel. Staff members are given autonomy from an early stage, with some new graduates being promoted to managerial positions within just two years. Additionally, employees enjoy benefits such as free beauty services and discounted beauty products, fostering an environment that supports personal growth. In the future, the company plans to expand its skin care offerings beyond hair removal, providing a wide range of services to create a unique beauty community experience available only at Rish Plus.

Company Overview

The Rish Plus Group consists of Rish Plus Co., Ltd., which plans, manufactures, and sells beauty devices and doctor-prescribed cosmetics, and RinRin Co., Ltd., which operates 52 nationwide salons specializing in hair removal and skin care—'RinRin' for women and 'REGULUS ZERO' for men. To transform people's lifestyles through beauty, the group undertakes various innovative initiatives, including the Sports Beauty Program, where it serves as a beauty advisor for sports teams as part of regional revitalization, and the home-visit beauty service 'RinRin Go,' which delivers salon-quality beauty treatments to those unable to visit physical locations.

We actively welcome media inquiries and speaking engagement requests. Please contact us at the details below.

RinRin Co., Ltd. / Rish Plus Co., Ltd. Public Relations Department: Kotake

Phone: 052-261-7773

Email: pre_release@happyrinrin.jp