RinRin Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President: Tsuyoshi Tomari), which operates 52 hair removal and skin care salons nationwide, has introduced the Korean melanin care brand 'Lala Pink' as of April 2026. Pre-orders began in mid-March, and the 200 available reservation slots sold out in two weeks.

'Lala Pink,' highly popular in Korea, has entered into a partnership with RinRin.

Background of the 'Lala Pink' Introduction

Our company aims to be a 'total skin care brand' that comprehensively solves our customers' skin concerns, and we are actively pursuing partnerships with highly specialized skin care brands. As part of this initiative, we launched services for the Korean melanin care brand 'Lala Pink.' To prepare for the service launch in April at 40 'RinRin' hair removal and skin care salons nationwide, we began accepting pre-orders in mid-March, and the 200 reservation slots sold out within two weeks.

Moving forward, we will introduce 'Lala Pink' to 'Regulus Zero' in addition to 'RinRin.'

What is 'Lala Pink'?

Lala Pink is the latest dermatology-based pigmentation care program from Korea that specializes in 'melanin.' It breaks down and eliminates darkness on the face and delicate zones from the root using a low-irritation 3-step process and specialized LED light, without damaging the skin. It is characterized by whitening, firming, and skin regeneration effects that can last up to 2–3 years.

Lala Pink approaches areas where pigmentation is a concern—such as the lips, areola, VIO, underarms, and elbows—while protecting the skin's barrier function, leading to the skin's natural pink tone. A major feature is that there is almost no downtime, and effects are easily noticeable immediately after the treatment.

As a provider of total skin care services, our company has been implementing solutions to comprehensively solve customers' skin concerns anytime and anywhere, such as our 'RinRin Go' mobile beauty service for customers who find it difficult to visit our salons, and this introduction of 'Lala Pink.' We will continue to actively introduce new services in the future.

About the Riche Plus Group

The Riche Plus Group consists of Riche Plus Co., Ltd., which plans, manufactures, and sells beauty equipment and doctor-developed cosmetics, and RinRin Co., Ltd., which operates 52 salons nationwide, including the women-only salon 'RinRin' and the men-only salon 'REGULUS ZERO,' specializing in hair removal and skin care.

・ Riche Plus: https://www.riche.co.jp/

・ Women-only hair removal & skin care salon 'RinRin': https://happyrinrin.com/

・ Men-only hair removal & skin care salon 'REGULUS ZERO': https://reguluszero.jp/

FACT BOX

  • Source: PR TIMES
  • Category: partnership