Survey on Ideal Girlfriend Criteria: 57% of Men Prioritize 'Personality & Values,' While Only 14% Focus on Appearance

Key facts

  • Survey on Ideal Girlfriend Criteria: 57% of Men Prioritize 'Personality & Values,' While Only 14% Focus on Appearance
  • Happy Mail surveyed 100 adult men on their ideal partner. 'Compatibility in personality and values' was the top priority (57%), significantly outperforming appearance (14%). Men prefer 'calm' personalities and 'cute/charming' looks. 'Lying' (55%) was named the most unforgivable behavior, highlighting trust as a core requirement.
  • Source: PR Times
  • Date: May 28, 2026

Direct answer

Happy Mail surveyed 100 adult men on their ideal partner. 'Compatibility in personality and values' was the top priority (57%), significantly outperforming appearance (14%). Men prefer 'calm' personalities and 'cute/charming' looks. 'Lying' (55%) was named the most unforgivable behavior, highlighting trust as a core requirement.

Citation
Survey on Ideal Girlfriend Criteria: 57% of Men Prioritize 'Personality & Values,' While Only 14% Focus on Appearance (May 28, 2026), PR Times
Source
PR Times
Date
May 28, 2026
Happy Mail surveyed 100 adult men on their ideal partner. 'Compatibility in personality and values' was the top priority (57%), significantly outperforming appearance (14%). Men prefer 'calm' personalities and 'cute/charming' looks. 'Lying' (55%) was named the most unforgivable behavior, highlighting trust as a core requirement.
調査NQ 46/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 28, 2026 at 19:35
  • 🔍 Collected: May 30, 2026 at 22:02 (50h 27m after Published)
  • 🤖 AI Analyzed: May 30, 2026 at 22:12 (9 min after Collected)
Ibec Co., Ltd. (HQ: Fukuoka City), operator of the matching app 'Happy Mail' with over 35 million cumulative members, conducted a survey among 100 adult men regarding their 'Ideal Girlfriend.' The survey focused on four categories: essential elements, ideal personality, ideal appearance, and unforgivable behaviors.

1. Essential Elements in an Ideal Girlfriend
'Compatibility in personality and values' ranked first at 57.00%. This was followed by 'Appearance/Facial preference' at 14.00% and 'Common hobbies' at 11.00%. Results show that men prioritize long-term inner compatibility over physical looks.

2. Ideal Personality
The top choice was 'Calm and a good listener' (28 people), followed by 'Always bright and positive' (26 people). Men tend to seek daily emotional security and stable communication rather than excitement.

3. Ideal Appearance and Vibe
'Cute and charming' dominated the results at 56.00%. 'Neat and elegant' came in second (16 people). The findings indicate a strong preference for approachability over specific fashion styles or uniqueness.

4. Unforgivable Behaviors
'Lying' was the most cited behavior at 55 people, followed by 'Wasteful spending' at 53. 'Bad attitude toward staff' and 'Uncleanliness' also ranked high (48 people each). This emphasizes that trustworthiness and character are paramount.

In conclusion, the ideal image men seek in a girlfriend has converged toward 'reliable relationships' and 'trustworthy character' rather than mere physical attraction.

FAQ

男性が理想の彼女に最も求める要素は何ですか?

「性格や価値観の一致」が57.00%で最多となっており、外見や共通の趣味を大きく上回る結果となりました。

理想とされる彼女の性格の傾向は?

「穏やかで聞き上手」(28人)と「いつも明るくポジティブ」(26人)が上位を占め、安心感や安定したコミュニケーションが重視されています。

理想の外見・雰囲気で最も支持されたのは?

「可愛らしく愛嬌がある」が56.00%と圧倒的1位で、清楚さや綺麗さよりも親しみやすさが評価される傾向にあります。

彼女の行動で「許せない」とされる上位項目は?

1位は「嘘をつく」(55人)、2位は「金遣いが荒い」(53人)でした。信頼や人間性に関わる要素が重要視されています。

この調査の対象と規模は?

成人男性100人を対象に実施されました。調査主体は累計会員数3,500万のマッチングアプリ「ハッピーメール」です。