No. 1 Condition for a 'Cool Woman' is 'Inner Strength' at 77.00% | 96.00% of Women Admire 'Cool Women,' while only 35.00% Say They Have One Nearby (Happy Mail Survey)
A survey conducted by matching app 'Happy Mail' targeting 100 adult women revealed that 96% of women admire 'cool women.' The top condition, 'inner strength,' accounted for 77%, indicating a strong emphasis on internal qualities.
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Ibeck Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture), which operates 'Happy Mail' (https://happymail.co.jp/), a dating and romance matching app/service with a cumulative membership of 35 million (※1), conducted a survey on 'cool women' targeting 100 adult women.
※1: As of June 2024
This survey compiled results on:
● Whether they admire 'cool women'
● Whether there is a 'cool woman' nearby
● What kind of person a 'cool woman' specifically is (multiple answers allowed)
This release reveals the reality of the 'cool woman' image held by women, based on the responses of 100 adult women.
Detailed data and charts from the survey results are available on the following page for citation in reports and articles:
▼Survey Results Special Page
https://happymail.co.jp/happylife/characteristic/cool-woman-traits/
1. 96.00% of Women Admire 'Cool Women' (100 Adult Women)
When 100 adult women were asked, 'Do you admire cool women?', the results were: 'Yes' 60 people (60.00%), 'Somewhat yes' 36 people (36.00%), 'Somewhat no' 4 people (4.00%), 'No' 0 people (0.00%).
[Breakdown (Number of people / Percentage)]
● Yes: 60 people (60.00%)
● Somewhat yes: 36 people (36.00%)
● Somewhat no: 4 people (4.00%)
● No: 0 people (0.00%)
Combining 'Yes' and 'Somewhat yes' totals 96 people (96.00%), indicating that the vast majority of women admire 'cool women.'
2. 35.00% of People Have a 'Cool Woman' Nearby (100 Adult Women)
When 100 adult women were asked, 'Is there a 'cool woman' around you?', the results were: 'Yes' 35 people (35.00%), 'No' 65 people (65.00%).
[Breakdown (Number of people / Percentage)]
● Yes: 35 people (35.00%)
● No: 65 people (65.00%)
While 96.00% of women admire 'cool women,' only 35.00% reported having a 'cool woman' nearby. This result suggests that while the ideal image is strongly recognized, opportunities for daily interaction are limited.
3. Top Conditions for a 'Cool Woman': 'Inner Strength' (No. 1), 'Firmly Independent' (No. 2) (100 Adult Women)
When 100 adult women were asked, 'What kind of person is a 'cool woman' specifically? (multiple answers allowed),' the most common answer was 'has inner strength' with 77 people (77.00%).
This was followed by 'is firmly independent' with 76 people (76.00%), and 'is competent at work and trusted' with 64 people (64.00%).
[Breakdown (Number of people / Percentage)] (n=100)
● Has inner strength: 77 people (77.00%)
● Is firmly independent: 76 people (76.00%)
● Is competent at work and trusted: 64 people (64.00%)
● Always composed: 56 people (56.00%)
● Can clearly state her opinions: 48 people (48.00%)
● Constantly challenging new things: 29 people (29.00%)
● Other: 1 person (1.00%)
The top conditions included internal and behavioral elements such as 'inner strength,' 'independence,' and 'trust at work.' This shows that having a strong sense of self and acting accordingly is valued more than appearance or atmosphere as a condition for a 'cool woman.'
3-1. No. 1 'Has inner strength' 77 people (77.00%)
[Excerpt from free responses]
'It was cool to see her clearly state her opinions without being intimidated by male colleagues.'
'When I was troubled by someone doing something unpleasant to me, a woman clearly told that person to stop, and I thought she was cool.'
'At my previous part-time job, there was a senior female colleague who could clearly and firmly speak her mind to a difficult superior, and I thought she was very cool.'
As a result, 'has inner strength' was the most common answer, and free responses also showed voices expressing 'coolness' towards those who can articulate their thoughts without being swayed by others.
3-2. No. 2 'Is firmly independent' 76 people (76.00%)
[Excerpt from free responses]
'When I felt she could enjoy work, childcare, and private life all with composure.'
'She works full-time even with two or more children, and also...'
※1: As of June 2024
This survey compiled results on:
● Whether they admire 'cool women'
● Whether there is a 'cool woman' nearby
● What kind of person a 'cool woman' specifically is (multiple answers allowed)
This release reveals the reality of the 'cool woman' image held by women, based on the responses of 100 adult women.
Detailed data and charts from the survey results are available on the following page for citation in reports and articles:
▼Survey Results Special Page
https://happymail.co.jp/happylife/characteristic/cool-woman-traits/
1. 96.00% of Women Admire 'Cool Women' (100 Adult Women)
When 100 adult women were asked, 'Do you admire cool women?', the results were: 'Yes' 60 people (60.00%), 'Somewhat yes' 36 people (36.00%), 'Somewhat no' 4 people (4.00%), 'No' 0 people (0.00%).
[Breakdown (Number of people / Percentage)]
● Yes: 60 people (60.00%)
● Somewhat yes: 36 people (36.00%)
● Somewhat no: 4 people (4.00%)
● No: 0 people (0.00%)
Combining 'Yes' and 'Somewhat yes' totals 96 people (96.00%), indicating that the vast majority of women admire 'cool women.'
2. 35.00% of People Have a 'Cool Woman' Nearby (100 Adult Women)
When 100 adult women were asked, 'Is there a 'cool woman' around you?', the results were: 'Yes' 35 people (35.00%), 'No' 65 people (65.00%).
[Breakdown (Number of people / Percentage)]
● Yes: 35 people (35.00%)
● No: 65 people (65.00%)
While 96.00% of women admire 'cool women,' only 35.00% reported having a 'cool woman' nearby. This result suggests that while the ideal image is strongly recognized, opportunities for daily interaction are limited.
3. Top Conditions for a 'Cool Woman': 'Inner Strength' (No. 1), 'Firmly Independent' (No. 2) (100 Adult Women)
When 100 adult women were asked, 'What kind of person is a 'cool woman' specifically? (multiple answers allowed),' the most common answer was 'has inner strength' with 77 people (77.00%).
This was followed by 'is firmly independent' with 76 people (76.00%), and 'is competent at work and trusted' with 64 people (64.00%).
[Breakdown (Number of people / Percentage)] (n=100)
● Has inner strength: 77 people (77.00%)
● Is firmly independent: 76 people (76.00%)
● Is competent at work and trusted: 64 people (64.00%)
● Always composed: 56 people (56.00%)
● Can clearly state her opinions: 48 people (48.00%)
● Constantly challenging new things: 29 people (29.00%)
● Other: 1 person (1.00%)
The top conditions included internal and behavioral elements such as 'inner strength,' 'independence,' and 'trust at work.' This shows that having a strong sense of self and acting accordingly is valued more than appearance or atmosphere as a condition for a 'cool woman.'
3-1. No. 1 'Has inner strength' 77 people (77.00%)
[Excerpt from free responses]
'It was cool to see her clearly state her opinions without being intimidated by male colleagues.'
'When I was troubled by someone doing something unpleasant to me, a woman clearly told that person to stop, and I thought she was cool.'
'At my previous part-time job, there was a senior female colleague who could clearly and firmly speak her mind to a difficult superior, and I thought she was very cool.'
As a result, 'has inner strength' was the most common answer, and free responses also showed voices expressing 'coolness' towards those who can articulate their thoughts without being swayed by others.
3-2. No. 2 'Is firmly independent' 76 people (76.00%)
[Excerpt from free responses]
'When I felt she could enjoy work, childcare, and private life all with composure.'
'She works full-time even with two or more children, and also...'