LINE Usage Survey Among Couples: 81.50% Communicate 'Once a Day or More,' 53.50% Reply 'Within a Few Hours' (According to Happy Mail Survey)
Ibec Co., Ltd., which operates the dating/matching app "Happy Mail," conducted a survey on LINE usage among 200 adult men and women in relationships. The results show that 81.50% use LINE with their partners at least once a day, and 53.50% reply within a few hours, highlighting LINE's role as an essential daily communication tool.
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Ibec Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture), which operates "Happy Mail," a dating and romance matching app and service with a cumulative membership of 35 million (*1), conducted a survey on "Couple LINE" targeting 200 adult men and women (100 men, 100 women) who have partners.
*1: As of June 2024
In this survey, we compiled the responses regarding:
● How often they use LINE with their partner
● The time interval from receiving a LINE message from their partner until replying
● How long after a message is read do they feel a reply is "late"
● How LINE frequency changes as their relationship lengthens
● What kind of content is central to their LINE communication with their partner
This release presents the findings based on the responses from 200 adult men and women in relationships, disclosing the actual state of LINE frequency, reply intervals, and content of exchanges among couples.
Detailed survey results data and chart materials are available as citation materials for news reports and article creation on the following page:
▼Special Survey Results Page
https://happymail.co.jp/happylife/love/couple-line-frequency/
1. "Multiple times a day" is the most frequent LINE usage among couples at 54.50% (200 adult men and women in relationships)
When 200 adult men and women in relationships were asked, "How often do you use LINE with your partner?", the most frequent answer was "Multiple times a day" with 109 people (54.50%).
This was followed by "About once a day" with 60 people (30.00%), and "About once every 2-3 days" with 14 people (7.00%).
[Breakdown (Number of people / Percentage)]
● Multiple times a day: 109 people (54.50%)
● About once a day: 60 people (30.00%)
● About once every 2-3 days: 14 people (7.00%)
● About once every 1-2 weeks: 9 people (4.50%)
● Only when there's an errand/reason: 8 people (4.00%)
[By gender (100 people each)]
● Men
○ Multiple times a day: 51 people (51.00%)
○ About once a day: 33 people (33.00%)
○ About once every 2-3 days: 8 people (8.00%)
○ About once every 1-2 weeks: 6 people (6.00%)
○ Only when there's an errand/reason: 2 people (2.00%)
● Women
○ Multiple times a day: 58 people (58.00%)
○ About once a day: 27 people (27.00%)
○ About once every 2-3 days: 6 people (6.00%)
○ About once every 1-2 weeks: 3 people (3.00%)
○ Only when there's an errand/reason: 6 people (6.00%)
In total, 169 people (84.50%) answered "Once a day or more," indicating that LINE has become a firmly established daily communication method for many couples.
2. "Within a few hours" is the most frequent LINE reply time from partners at 53.50% (200 adult men and women in relationships)
When 200 adult men and women in relationships were asked, "How long does it take you to reply after receiving a LINE message from your partner? (Excluding during work)", the most frequent answer was "Reply within a few hours" with 107 people (53.50%).
This was followed by "Reply immediately" with 65 people (32.50%), and "Reply at my own timing" with 18 people (9.00%).
[Breakdown (Number of people / Percentage)]
● Reply immediately: 65 people (32.50%)
● Reply within a few hours: 107 people (53.50%)
● Half a day to one day: 10 people (5.00%)
● Reply at my own timing: 18 people (9.00%)
[By gender (100 people each)]
● Men
○ Reply immediately: 39 people (39.00%)
○ Reply within a few hours: 48 people (48.00%)
○ Half a day to one day: 5 people (5.00%)
○ Reply at my own timing: 8 people (8.00%)
● Women
○ Reply immediately: 26 people (26.00%)
○ Reply within a few hours: 59 people (59.00%)
○ Half a day to one day: 5 people (5.00%)
○ Reply at my own timing: 10 people (10.00%)
Combining "Reply immediately" and "Reply within a few hours" totals 172 people (86.00%), indicating that the majority of couples reply relatively quickly within the same day.
3. The threshold for feeling a reply is "late" after being read is "1 day" at 48.00% (200 adult men and women in relationships)
When 200 adult men and women in relationships were asked, "How long after a message is read do you feel a reply is 'late'? (The original Japanese body truncated here.)
*1: As of June 2024
In this survey, we compiled the responses regarding:
● How often they use LINE with their partner
● The time interval from receiving a LINE message from their partner until replying
● How long after a message is read do they feel a reply is "late"
● How LINE frequency changes as their relationship lengthens
● What kind of content is central to their LINE communication with their partner
This release presents the findings based on the responses from 200 adult men and women in relationships, disclosing the actual state of LINE frequency, reply intervals, and content of exchanges among couples.
Detailed survey results data and chart materials are available as citation materials for news reports and article creation on the following page:
▼Special Survey Results Page
https://happymail.co.jp/happylife/love/couple-line-frequency/
1. "Multiple times a day" is the most frequent LINE usage among couples at 54.50% (200 adult men and women in relationships)
When 200 adult men and women in relationships were asked, "How often do you use LINE with your partner?", the most frequent answer was "Multiple times a day" with 109 people (54.50%).
This was followed by "About once a day" with 60 people (30.00%), and "About once every 2-3 days" with 14 people (7.00%).
[Breakdown (Number of people / Percentage)]
● Multiple times a day: 109 people (54.50%)
● About once a day: 60 people (30.00%)
● About once every 2-3 days: 14 people (7.00%)
● About once every 1-2 weeks: 9 people (4.50%)
● Only when there's an errand/reason: 8 people (4.00%)
[By gender (100 people each)]
● Men
○ Multiple times a day: 51 people (51.00%)
○ About once a day: 33 people (33.00%)
○ About once every 2-3 days: 8 people (8.00%)
○ About once every 1-2 weeks: 6 people (6.00%)
○ Only when there's an errand/reason: 2 people (2.00%)
● Women
○ Multiple times a day: 58 people (58.00%)
○ About once a day: 27 people (27.00%)
○ About once every 2-3 days: 6 people (6.00%)
○ About once every 1-2 weeks: 3 people (3.00%)
○ Only when there's an errand/reason: 6 people (6.00%)
In total, 169 people (84.50%) answered "Once a day or more," indicating that LINE has become a firmly established daily communication method for many couples.
2. "Within a few hours" is the most frequent LINE reply time from partners at 53.50% (200 adult men and women in relationships)
When 200 adult men and women in relationships were asked, "How long does it take you to reply after receiving a LINE message from your partner? (Excluding during work)", the most frequent answer was "Reply within a few hours" with 107 people (53.50%).
This was followed by "Reply immediately" with 65 people (32.50%), and "Reply at my own timing" with 18 people (9.00%).
[Breakdown (Number of people / Percentage)]
● Reply immediately: 65 people (32.50%)
● Reply within a few hours: 107 people (53.50%)
● Half a day to one day: 10 people (5.00%)
● Reply at my own timing: 18 people (9.00%)
[By gender (100 people each)]
● Men
○ Reply immediately: 39 people (39.00%)
○ Reply within a few hours: 48 people (48.00%)
○ Half a day to one day: 5 people (5.00%)
○ Reply at my own timing: 8 people (8.00%)
● Women
○ Reply immediately: 26 people (26.00%)
○ Reply within a few hours: 59 people (59.00%)
○ Half a day to one day: 5 people (5.00%)
○ Reply at my own timing: 10 people (10.00%)
Combining "Reply immediately" and "Reply within a few hours" totals 172 people (86.00%), indicating that the majority of couples reply relatively quickly within the same day.
3. The threshold for feeling a reply is "late" after being read is "1 day" at 48.00% (200 adult men and women in relationships)
When 200 adult men and women in relationships were asked, "How long after a message is read do you feel a reply is 'late'? (The original Japanese body truncated here.)