French Natural Cosmetic Brand 'LAINO' Participates in Gen Z Event 'RE FASHION MARKET'
French natural cosmetic brand 'LAINO' participated in the Gen Z-focused event 'RE FASHION MARKET' held in Osaka and Yokohama in April 2026, marking the debut of its 'scent-based lip care' in Japan. A survey of attendees revealed that about 80% were in their teens and early 20s, highlighting a demand for products that combine moisturizing performance with fragrance and quality ingredients.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 19:00
- 🔍 Collected: May 22, 2026 at 10:31
- 🤖 AI Analyzed: May 22, 2026 at 10:36 (4 min after Collected)
■ About LAINO
LAINO is a natural cosmetic brand from France. It offers products that combine skin-friendliness with functionality, based on botanical ingredients derived from the rich nature of the Mediterranean.
Utilizing familiar natural materials such as honey, olive, and argan, the brand concept is to incorporate comfort into daily skincare routines.
■ Event Attendees and Survey Results
At the Yokohama event held on April 11th and 12th, approximately 80% of the 448 attendees were between their teens and early 20s, representing a trend-sensitive demographic.
Total attendance: 448 people
Female ratio: 58.5%
Core age group: 15-24 years old (total 77.5%)
In the attendee survey (185 responses), 79.5% cited 'moisturizing power' as the most important factor when choosing lip products. This was followed by 'scent' and 'ingredients,' indicating a demand for a balance between utility and emotional value.
Furthermore, there is high expectation for availability at stores like LOFT (57.1%) and drugstores (55.4%), suggesting consumers are eager for accessible purchase points.
■ About RE FASHION MARKET
RE FASHION MARKET is an event that proposes new consumption experiences based on Gen Z values, intersecting fashion, beauty, and lifestyle.
Through a flea market format selling pre-owned clothes from influencers, it creates communication centered on 'empathy,' 'experience,' and 'sharing.'
■ Organizer
Company name: HAGI Co., Ltd.
Address: 1F, Shin-Nakajima Bldg, 1-9-20 Nishinakajima, Yodogawa-ku, Osaka
■ Future Outlook
Through this event, high interest and needs among the younger generation were clarified. Moving forward, the company will proceed with considerations for Japanese market expansion and retail channels to share the LAINO worldview and natural care with more people.
FAQ
What kind of brand is LAINO?
It is a natural cosmetics brand loved in France for over 70 years. Their products are based on plant-derived ingredients from the Mediterranean, combining gentleness and functionality for the skin.
What event did LAINO sponsor?
It is a cross-sector event called 'RE FASHION MARKET' based on the values of Generation Z, covering fashion, beauty, and lifestyle. It was held in Osaka and Yokohama.
What were the characteristics of the event attendees?
At the Yokohama event, about 80% of the 448 attendees were in their teens to early 20s, with a focus on trend-sensitive individuals.
What elements do attendees look for in lip care products?
79.5% of the 185 survey respondents prioritized 'moisturizing power,' followed by 'scent' and 'ingredients'.
What are LAINO's future plans for expansion in Japan?
Considering the needs of the younger generation gathered from this event, we are advancing our considerations for sales channels and product offerings in Japan.