A New Proposal of "Underwear x Fragrance x Self-care": Oshiriya Hosts Experiential POPUP in Mizonokuchi
From Co., Ltd. is hosting a POPUP event for the Korean underwear brand 'Oshiriya' at Marui Family Mizonokuchi from April 22-27, 2026. The event proposes a new self-care lifestyle combining stress-free underwear, personal fragrance, and bath products.
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- 📰 Published: April 23, 2026 at 21:46
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At Marui Family Mizonokuchi 8F Event Space
From Co., Ltd. (Headquarters: Japan) will hold a limited-time POPUP event for "Oshiriya," a Korean underwear brand, at the 8th-floor event space of Marui Family Mizonokuchi from Wednesday, April 22 to Monday, April 27, 2026.
This event offers a new lifestyle experience of "tuning from the inside" that integrates underwear, fragrance, and self-care.
It is a POPUP closely aligned with the values of modern women, who choose comfort "for themselves" rather than "for someone else."
⸻
[Event Overview]
* Venue: Marui Family Mizonokuchi 8F
* Address: 1-4-1 Mizonokuchi, Takatsu-ku, Kawasaki-shi, Kanagawa 213-0001
* Period: Wednesday, April 22, 2026 - Monday, April 27, 2026
* Business Hours: 10:30 - 20:00
* Organizer: From Co., Ltd.
⸻
[Background of the Project]
In recent years, along with the growing interest in femcare and wellness, "consumption that values one's own comfort and senses" has been attracting attention.
Underwear without constriction, fragrance that isn't overpowering, and self-care that balances the mind and body.
Against this backdrop, this POPUP was planned as a new experiential sales floor that integrates:
* Underwear (Comfort)
* Fragrance (Sensory value)
* Self-care (Inner care)
⸻
[POPUP Concept]
Wear, Smell, Tune
We propose new self-care habits to tune oneself in daily life.
⸻
[Featured Brands]
■ Oshiriya
An underwear brand with the concept of "liberation from underwear stress."
We offer items that reduce discomfort such as tightness and digging in, balancing comfort and beauty.
Because underwear is the closest thing to the skin, we pursue a fit that is truly comfortable and reassuring.
Over 21,000 satisfaction reviews, over 1.2 million items sold cumulatively.
Oshiriya Homepage
⸻
■ COME INSIDE ME
A personal fragrance brand born from the concept that "fragrance begins from the inside."
The inner perfume is a new type of fragrance used on underwear or liners to enjoy a subtle scent that only you can feel.
Rather than projecting a strong scent to the surroundings, we propose the quiet luxury of "smelling for oneself."
In addition, hair & body mists are available as light, everyday items.
Present a "discovery of a new lifestyle" for Mother's Day.
Collaboration with Oshiriya - Mother's Day Commemorative Sale
Oshiriya's No.1 selling comfortable modal seamless shorts are highly praised for their stress-free comfort. Now, you can get 20% OFF by finding your favorite inner perfume and making it a set.
The scents of 'come inside me' are available in 9 varieties: Pure Freesia / Gardenia / Bombshell / Neroli / Floral Woody / Deep Purple / So Sweet / Rose Water / Pure Rose. Please find your own scent at the venue.
Elevate your mood with a fragrant summer skin presentation.
Early "Summer" First Sale 20% OFF
A hair & body mist with a light and fluffy scent. It is not as strong as perfume, making it easy for everyday use and recommended for first-timers.
It can also be used on hair, leaving a natural scent with every movement, and is perfect for refreshing your scent while out.
You can choose from 5 scents depending on your mood and enjoy a scent that suits you.
Instagram
⸻
■ Bubble Monkey
We propose a relaxing bath time that warms the body with bath salts containing Epsom salts.
Please create an ultimate moment of relaxation from 5 types depending on your mood.
● Natural (Bubble Carbonated)
● Spa Yunohana (Yuzu)
● Romantic (Peony)
● Refreshing (Lemon)
● Relax & Sleep (Lavender)
Handmade bubble salts are gentle on the skin with an EWG green rating.
Trial packs at half price!
Furthermore, during the event period, trial packs of the 5 types of bath salts will be sold in limited quantities!
How to use bubble salts:
01. Bubble Bath: Put one bag of bath salt in a plugged bathtub and use a showerhead to create bubbles.
02. Healing Scent Bath: Fill the tub with hot water, then add one whole bag (60g) and stir.
03. Scrub: After bathing for 10 minutes, massage areas of concern with Epsom salts as a scrub and rinse off in the bathtub to enjoy an Epsom salt bath with a higher concentration.
*Can also be used in bathtubs with a reheating function.
[Experiential Content]
■ Ear Acupressure Jewelry Experience "WING BLING"
We provide a self-care experience using ear acupressure jewelry.
It is a beauty item that is easy to incorporate into your daily life while enjoying it as fashion.
From Co., Ltd. (Headquarters: Japan) will hold a limited-time POPUP event for "Oshiriya," a Korean underwear brand, at the 8th-floor event space of Marui Family Mizonokuchi from Wednesday, April 22 to Monday, April 27, 2026.
This event offers a new lifestyle experience of "tuning from the inside" that integrates underwear, fragrance, and self-care.
It is a POPUP closely aligned with the values of modern women, who choose comfort "for themselves" rather than "for someone else."
⸻
[Event Overview]
* Venue: Marui Family Mizonokuchi 8F
* Address: 1-4-1 Mizonokuchi, Takatsu-ku, Kawasaki-shi, Kanagawa 213-0001
* Period: Wednesday, April 22, 2026 - Monday, April 27, 2026
* Business Hours: 10:30 - 20:00
* Organizer: From Co., Ltd.
⸻
[Background of the Project]
In recent years, along with the growing interest in femcare and wellness, "consumption that values one's own comfort and senses" has been attracting attention.
Underwear without constriction, fragrance that isn't overpowering, and self-care that balances the mind and body.
Against this backdrop, this POPUP was planned as a new experiential sales floor that integrates:
* Underwear (Comfort)
* Fragrance (Sensory value)
* Self-care (Inner care)
⸻
[POPUP Concept]
Wear, Smell, Tune
We propose new self-care habits to tune oneself in daily life.
⸻
[Featured Brands]
■ Oshiriya
An underwear brand with the concept of "liberation from underwear stress."
We offer items that reduce discomfort such as tightness and digging in, balancing comfort and beauty.
Because underwear is the closest thing to the skin, we pursue a fit that is truly comfortable and reassuring.
Over 21,000 satisfaction reviews, over 1.2 million items sold cumulatively.
Oshiriya Homepage
⸻
■ COME INSIDE ME
A personal fragrance brand born from the concept that "fragrance begins from the inside."
The inner perfume is a new type of fragrance used on underwear or liners to enjoy a subtle scent that only you can feel.
Rather than projecting a strong scent to the surroundings, we propose the quiet luxury of "smelling for oneself."
In addition, hair & body mists are available as light, everyday items.
Present a "discovery of a new lifestyle" for Mother's Day.
Collaboration with Oshiriya - Mother's Day Commemorative Sale
Oshiriya's No.1 selling comfortable modal seamless shorts are highly praised for their stress-free comfort. Now, you can get 20% OFF by finding your favorite inner perfume and making it a set.
The scents of 'come inside me' are available in 9 varieties: Pure Freesia / Gardenia / Bombshell / Neroli / Floral Woody / Deep Purple / So Sweet / Rose Water / Pure Rose. Please find your own scent at the venue.
Elevate your mood with a fragrant summer skin presentation.
Early "Summer" First Sale 20% OFF
A hair & body mist with a light and fluffy scent. It is not as strong as perfume, making it easy for everyday use and recommended for first-timers.
It can also be used on hair, leaving a natural scent with every movement, and is perfect for refreshing your scent while out.
You can choose from 5 scents depending on your mood and enjoy a scent that suits you.
⸻
■ Bubble Monkey
We propose a relaxing bath time that warms the body with bath salts containing Epsom salts.
Please create an ultimate moment of relaxation from 5 types depending on your mood.
● Natural (Bubble Carbonated)
● Spa Yunohana (Yuzu)
● Romantic (Peony)
● Refreshing (Lemon)
● Relax & Sleep (Lavender)
Handmade bubble salts are gentle on the skin with an EWG green rating.
Trial packs at half price!
Furthermore, during the event period, trial packs of the 5 types of bath salts will be sold in limited quantities!
How to use bubble salts:
01. Bubble Bath: Put one bag of bath salt in a plugged bathtub and use a showerhead to create bubbles.
02. Healing Scent Bath: Fill the tub with hot water, then add one whole bag (60g) and stir.
03. Scrub: After bathing for 10 minutes, massage areas of concern with Epsom salts as a scrub and rinse off in the bathtub to enjoy an Epsom salt bath with a higher concentration.
*Can also be used in bathtubs with a reheating function.
[Experiential Content]
■ Ear Acupressure Jewelry Experience "WING BLING"
We provide a self-care experience using ear acupressure jewelry.
It is a beauty item that is easy to incorporate into your daily life while enjoying it as fashion.