Happinet Selected as One of the "20 Toy Industry Companies Pioneering a New World" by the Ministry of Economy, Trade and Industry

Happinet Corporation (Head Office: Taito-ku, Tokyo; President and CEO: Toshiyuki Mizutani; Securities Code: 7552) is pleased to announce its selection in the "20 Toy Industry Companies Pioneering a New World" program, hosted by the Ministry of Economy, Trade and Industry (METI), in the Large Enterprise/Mid-tier Enterprise category.

About the "20 Toy Industry Companies Pioneering a New World"

This corporate recognition system was newly established by METI in fiscal year 2025 with the aim of promoting the development of the toy industry and strengthening its international competitiveness.

It selects toy-related companies that have achieved remarkable initiatives and results in three areas: 1 Global Expansion, 2 Acquisition of Diverse Fan Bases, and 3 Strengthening Touchpoints with Consumers. For more details, please visit the special website below.

"20 Toy Industry Companies Pioneering a New World" Selection Results (METI/Ministry of Economy, Trade and Industry)

Key Initiatives Recognized for Our Company

1 Global Expansion

In collaboration with our overseas subsidiary, Happinet America Inc., we are expanding our capsule toy shops into the United States. By leveraging the operational and customer acquisition expertise in running capsule toy specialty stores cultivated in Japan, we are achieving high-quality store operations in the U.S. as well.

2 Acquisition of Diverse Fan Bases

As an intermediate distributor, we have developed diverse sales channels. By expanding our sales outlets not only to specialty stores, GMS, and electronics retailers, but also to convenience stores and drugstores, we have increased opportunities for people of all ages to experience entertainment products, contributing to the acquisition of a diverse fan base.

3 Strengthening Touchpoints with Consumers

As a support measure for retailers and manufacturers, we conduct customer participation-based in-store events. Through proactive proposals such as beginner workshops for "Trading Card Games" and "Plastic Models," and "Toy events for young children and families," we are increasing touchpoints with customers and working to create opportunities for acquiring new fans.

For details on our case studies, please visit the special page below.

Case Study Details - Happinet Corporation (METI/Ministry of Economy, Trade and Industry)

President Toshiyuki Mizutani's Comment

We are deeply honored to have been selected. Moving forward, we aspire to continue demonstrating our value as a corporate group that enriches people's hearts and creates social value by building a future full of dreams through our entertainment business, which provides inspiration to people.

Happinet Corporation

https://www.happinet.co.jp/ Prime Market, Tokyo Stock Exchange - Securities Code 7552 Representative: Toshiyuki Mizutani Established: June 7, 1969 Capital: 2,751,250,000 yen Location: Komagata CA Building, 2-4-5 Komagata, Taito-ku, Tokyo Business Activities: Planning, manufacturing, and sales of toys and play equipment / Planning, production, and sales of video and music software, etc. / Planning, production, and sales of video game hardware and software, etc. / Installation and operation of toy vending machines / Sales of goods for amusement facilities, etc.

An integrated entertainment trading company that handles top-class shares in toys, video and music software, video games, and amusement-related products. We aim to be a company that enriches the hearts of many people through our entertainment business, which provides inspiration, and creates social value by "building a future full of dreams."