Capsule Toy Specialty Store "gashacoco" to Open its 33rd Franchise Store "gashacoco Hareya Shoten MEGA Hirata" on Friday, May 15!

Happinet Co., Ltd. (Head office: Taito-ku, Tokyo; Representative Director and President: Toshiyuki Mizutani; Securities Code: 7552) and Hareya Shoten Co., Ltd. (Head office: Matsuyama City, Ehime Prefecture; Representative Director and President: Akihiro Yamaguchi) are pleased to announce the opening of "gashacoco Hareya Shoten MEGA Hirata," the 33rd franchise store of the capsule toy specialty store "gashacoco," on Friday, May 15, 2026. *Image of "gashacoco" store. May differ from actual store. ■ First Store Opening in "Hareya Shoten" and Matsuyama City, Ehime Prefecture! "gashacoco Hareya Shoten MEGA Hirata" is a capsule toy specialty store with capsule toy vending machines installed in a section (approximately 30 tsubo) of Hareya Shoten, which boasts one of the prefecture's best selections of books, magazines, stationery, general goods, CDs, and DVDs. This is the first time "gashacoco" has opened a store inside "Hareya Shoten." "gashacoco" offers a wide range of products and new items on shelves every week, providing a place where customers can find what they want or things they unexpectedly desire, bringing a little joy and excitement to their daily lives. Enjoy the "thrill" of not knowing what you'll get until you turn the capsule toy vending machine and open the capsule. ■ "gashacoco Hareya Shoten MEGA Hirata" Store Overview [Store Name] gashacoco Hareya Shoten MEGA Hirata [Location] 81-1, Hirata-cho, Matsuyama City, Ehime Prefecture [Business Hours] 10:00 - 22:00 ■ About the Opening Campaign For three days only, from Friday, May 15 to Sunday, May 17, those who bring an exchange ticket distributed at the store or elsewhere as part of an opening campaign will be able to play a "target capsule toy" once on a first-come, first-served basis. *Capsule toys are limited to eligible products only. *Target capsule toys will end once supplies run out on a first-come, first-served basis. ■ Background of Franchise Recruitment With 154 stores nationwide (as of the end of March 2026), we have started recruiting franchises to further strengthen and grow "gashacoco" together with partner companies, based on the know-how in operating and attracting customers to capsule toy specialty stores that we have accumulated. ■ Franchise Store Recruitment Guidelines Location/Property Requirements: Commercial facilities, tourist locations, shopping streets, large roadside stores nationwide Recommended Opening Area: Locations with high pedestrian traffic in front of the store Recommended Business Types for Opening: Large general merchandise stores, apparel shops, media complex stores, large bookstores, mobile phone shops, large cafes, theme parks, cinemas, stations, roadside stations, SA/PA, airports, bus terminals, etc. Recommended Floor Area: 25 tsubo to 50 tsubo *There may be cases where opening is possible outside of the above, so please feel free to consult us first. ■ Contact for Franchise Inquiries Happinet Co., Ltd. Business Partner Contract Department Address: Komagata CA Building, 2-4-5 Komagata, Taito-ku, Tokyo 111-0043 TEL: 03-3847-6769 Mail: fckaihatsu@hsn.happinet.co.jp Franchise Recruitment Page URL: https://gashacoco.jp/franchise/ ■ About Capsule Toy Specialty Store "gashacoco" It is a capsule toy shop with the concept "Excitement is here." It is a shop that provides a little joy and excitement to everyone's daily lives, where children and adults alike can find what they wanted or things they unexpectedly desire. With a wide selection and new products on shelves every week, you can always enjoy the thrill and excitement whenever you visit. It operates 154 stores nationwide (as of the end of March 2026), mainly in commercial facilities. @gashacoco gashacoco_official https://gashacoco.jp/ Happinet Co., Ltd. https://www.happinet.co.jp/ Tokyo Stock Exchange Prime Market, Securities Code 7552 Representative: Toshiyuki Mizutani Established: June 7, 1969 Capital: 2,751.25 million yen Location: Komagata CA Building, 2-4-5 Komagata, Taito-ku, Tokyo Business content: Planning, manufacturing, and sales of toys and amusement goods / Planning, production, and sales of video and music software / Planning, production, and sales of video game hardware and software / Installation and operation of toy vending machines / Sales of products for amusement facilities A comprehensive entertainment trading company primarily dealing with toys, video and music software, video games, and amusement-related products, all with top-class market shares. Through entertainment businesses that provide emotional experiences to people, we aim to enrich the hearts of many and create social value by "building a tomorrow with dreams."