Hanwha Japan Co., Ltd. (Location: Minato-ku, Tokyo; Representative Director: Jang Hee-jae, hereinafter referred to as "the Company") will officially unveil the brand identity for its total energy solution brand "ENERICHTM (Enrich)" on July 2nd, which was announced on April 20, 2026.

ENERICHTM is a package brand that embodies Hanwha Group's globally deployed total energy solutions within the Japanese market through Hanwha Japan. With an eye toward the anticipated expansion of VPP (Virtual Power Plant), it is comprised of five elements: "solar panels," "storage batteries," "HEMS (Energy Management)," "grid power," and "electricity trading." Under a single brand, we will provide a total energy solution that allows customers to "generate, store, and operate" electricity, and generate "profit."

About the ENERICHTM Brand Name

ENERICHTM is a coined word combining "Energy" and "Rich." It embodies the aspiration to achieve richness in both life and economy by enabling customers to view energy as an asset and manage it accordingly.

At ENERICHTM, dedicated "concierges" will provide support to help customers optimally manage their energy as an asset. We aim to offer an unprecedented, supportive energy service that goes beyond mere product sales, continuously proposing and supporting electricity utilization tailored to each customer's home and lifestyle.

About the Brand Identity

《Symbol Mark + Logotype》

To visually embody this brand concept, we have created a symbol mark by combining a "light bulb," symbolizing energy, with an "owl," widely recognized as a symbol of wisdom and intelligence, in a geometric design.

This logo is envisioned to be developed as a combination logo. The symbol mark consists of a geometric design fusing a light bulb and an owl, while the logotype features rounded, stylish typography that follows the geometric design language of the symbol. By creating visual unity, we have built an identity that allows the brand value of "intelligence and richness" to be experienced at a glance.

《Brand Color》

As the brand color, we have adopted "Hanwha Orange," the corporate color, to ensure continuity with the total energy solutions that Hanwha Group promotes globally in its renewable energy business. ENERICHTM in Japan visually embodies that it is a brand developed under the same group vision and values.

Schedule

Starting with briefing sessions for sales partners, we will begin recruiting dealers who will serve as ENERICHTM concierges, and sequentially provide training and sales programs. Full-scale service deployment is planned for 2027, and we are proceeding with the establishment of a system that can propose optimal energy lives for each individual customer.

Date

Content

July 2, 2026

Brand identity unveiling and briefing session for sales partners

July 2026 onwards

Recruitment of concierges (dealers) begins. Provision of training and sales programs.

2027 (Scheduled)

Full-scale ENERICHTM service deployment

Going forward, the Company will continue to contribute to the realization of a sustainable and prosperous society by maximizing the value of renewable energy.

ENERICH Website

https://www.q-cells.jp/enerich/prelaunch

【About Hanwha Japan Co., Ltd.】 Established in 1984 as the Japanese subsidiary of Hanwha Corporation, one of South Korea's largest companies. It operates in three divisions: Green Energy Business, Chemical Business, and Product Solution Business, handling import/export operations between Asian countries for key industries such as chemicals, steel, machinery & equipment, automotive parts, and IT-related equipment, as well as sales operations in the Japanese market. It entered the Japanese solar power business in 2011, achieving a cumulative shipment volume of 7.8 GW and 210,000 residential installations for the Japanese market as of March 2026. In April 2026, it launched "ENERICHTM," a total energy solution brand combining solar power generation, storage batteries, HEMS, electricity, and electricity trading. Together with sales partners nationwide, it aims to transform household energy from "consumption" to "assets" and realize a sustainable society.

"Hanwha Japan": https://www.hanwha-japan.com/ "Official website for solar power generation brands 'Q CELLS' and 'Re.RISE'": https://www.q-cells.jp/

【About Q.ENEST Holdings Inc.】 Established as the electricity business division of Hanwha Japan Co., Ltd.'s Japanese operations and became independent in 2023. Centered on the green technology business, it develops diverse businesses in the renewable energy field, including VPP business, storage battery business, solar power generation business, and electricity retail business. To promote Green Transformation (GX) in Japan, it aims to build an integrated sales and distribution business model that utilizes its proprietary green technologies based on its own generation and retail know-how, enabling everyone to use renewable energy at an appropriate price.

Q.ENEST Holdings Official Website: https://www.qenest.com/

【About Q.ENEST Denki Co., Ltd.】 Established in June 2017 as an electricity retailer. Currently, under Q.ENEST Holdings, it is engaged in developing new solutions in renewable energy, focusing on solar power generation business, electricity retail business, and GX (Green Transformation) business to stably supply renewable energy to general households and corporate customers for the realization of a decarbonized society. In fiscal year 2025, it received the highest rating of five stars in the Retail Electricity Provider category of the Ministry of Economy, Trade and Industry's "Energy Saving Communication Ranking System."

Q.ENEST Denki Official Website: https://www.corp.qenest-denki.com/

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  • Source: PR TIMES
  • Category: 企業発表