Sesame Street and Hanshin Group Collaboration Part 2: Digital Stamp Rally to Win "Original Charm Accessories"!

Hanshin Electric Railway Co., Ltd. (Headquarters: Osaka City, Fukushima Ward, President: Yusuke Kusuhara) will hold a digital stamp rally, "Discover the Secrets of the Hanshin Line with Sesame Street Friends!" from Wednesday, July 22 to Wednesday, September 23, as the second collaboration between the Hanshin Group and "SESAME STREET," a children's brand loved worldwide for over 50 years.

Following the stamp rally held in March, this event will allow participants to get closer to the charm of the Hanshin line with Sesame Street characters by obtaining keywords at six facilities along the Hanshin line and one special spot. Collect three stamps to receive an "original charm accessory" that can only be obtained here, with a choice of Elmo or Cookie Monster! Collect six stamps to be entered into a lottery for a chance to win a Sesame Street plush toy for 10 lucky winners! Additionally, a giant Sesame Street balloon will appear at a special spot, announced on our official SNS accounts (X, Facebook) on a single day!

Furthermore, photo panels of Elmo and Cookie Monster will be displayed in the Central Park in front of Amagasaki Station, and original merchandise featuring collaborations between Elmo, Cookie Monster, and wrapped trains will also be released.

Details are as follows:

[Overview of Sesame Street x Hanshin Group Collaboration Part 2]

1. Digital Stamp Rally "Discover the Secrets of the Hanshin Line with Sesame Street Friends!"

A digital stamp rally where participants collect keywords obtained at six facilities along the Hanshin line and one special spot, and can apply for prizes based on the number of stamps collected.

- Event Period

Wednesday, July 22 - Wednesday, September 23

- Participation Benefits

〇 For those who collect 3 stamps:

Receive an "original charm accessory" with a choice of Elmo or Cookie Monster!

〇 For those who collect 6 stamps:

Chance to win a Sesame Street plush toy in a lottery for 10 winners!

- How to Participate

Access the digital stamp rally and obtain keywords at the designated locations for each spot. Correctly entering each keyword will earn you an original stamp for that spot. Once you have collected the required number of stamps, an application form will appear. Please fill in the necessary information and submit your application.

( https://www.stamprally.net/qypnwygzygulphtx )

*A smartphone with GPS functionality is required to participate.

*Communication fees, transportation costs, etc., incurred during participation must be borne by the customer.

*Please refrain from operating your smartphone while walking.

*Please observe the precautions displayed on the browser during participation. If your stamps are reset for any reason, please try "Restore Data" at the bottom of the top page.

*We cannot be held responsible for any errors in information provided when applying for prizes.

- Stamp Spots / Keyword Acquisition Locations

(1) Sesame Street Market Shop Reception (Hanshin Umeda Main Store 6F)

Business Hours: 10:00 - 20:00 Regular Holidays: Irregular

1-13-13 Umeda, Kita-ku, Osaka City, Osaka Prefecture Approximately 1 minute walk from Hanshin Osaka-Umeda Station

(2) Amagasaki Tourist Information Center Building Reception

Business Hours: 9:00 - 17:00 Open daily during the period

1-4 Kanda-cho, Amagasaki City, Hyogo Prefecture Approximately 1 minute walk from Hanshin Amagasaki Station

(3) Koshien History Museum (Koshien Plus 2F) Near Entrance

Business Hours:

10:00 - 18:00 (Last admission 30 minutes before closing)

Regular Holidays: Mondays (except on game days and public holidays), open daily during the high school baseball tournament period

*Open from 9:00 during the high school baseball tournament period and professional baseball day games

8-15 Koshien-cho, Nishinomiya City, Hyogo Prefecture Approximately 7 minutes walk from Hanshin Koshien Station

(4) Hanshin Nishinomiya Information Center Building Reception

Business Hours: (Mon-Fri) 10:00 - 19:00 (Sat, Sun, Holidays) 9:00 - 17:00

1-1-16 Tanaka-cho, Nishinomiya City, Hyogo Prefecture In front of the Ebisu ticket gate at Hanshin Nishinomiya Station

(5) Metro Table Tennis Hall (Metro Kobe) Reception

Business Hours: 10:00 - 20:00 Open daily during the period

4-2-23 Nakamachi-dori, Chuo-ku, Kobe City, Hyogo Prefecture Approximately 2 minutes walk from Hanshin Kosoku-Kobe Station

(6) Rokko Souvenir Hall (Rokko Garden Terrace) Inside Entrance Area

Business Hours: 10:00 - 21:00 Open daily during the period

1877-9 Gokasho, Rokkosan-cho, Nada-ku, Kobe City, Hyogo Prefecture Immediately near the Rokko Garden Terrace bus stop on the Rokko Mountain Bus

*Business days and hours may change. Please check the website of each spot for details.

*Stamps can only be obtained during the business days and hours of each spot.

(7) Special Spot

A special spot featuring giant balloons of Elmo and Cookie Monster will appear for one day only! Details on the location and installation date/time will be announced later on our X and Facebook accounts. Don't miss it!

- X: https://x.com/hanshin_pr

- Facebook: https://www.facebook.com/hanshin.ensenkasseika/

2. Photo Spots

During the digital stamp rally, photo panels of Elmo and Cookie Monster will be displayed in the Central Park in front of Amagasaki Station! This is a spot where you can take pictures with them in a spacious, green park. It's right next to the Amagasaki Tourist Information Center, so please visit while collecting stamps!

*In case of rain, the panels will be installed inside the Amagasaki Tourist Information Center.

- Installation Period

Wednesday, July 22 - Wednesday, September 23

3. Original Merchandise Release

Original merchandise will be released by Hanshin Contents Link Co., Ltd., featuring collaborations between the wrapped train "ELMO's HAPPY TRAIN" (in operation since March) and Elmo, and "COOKIE MONSTER's MOGUMOGU TRAIN" and Cookie Monster. Details will be announced later on the Tetsudo Koshien Online Shop

( https://tetsudokoshien-shop.com/ )! Stay tuned!

4. Other

The wrapped train "ELMO's HAPPY TRAIN" is currently in operation. The "COOKIE MONSTER's MOGUMOGU TRAIN," which was temporarily suspended for regular inspections, will also resume operation from Wednesday, July 22, coinciding with the start of the stamp rally!

"ELMO's HAPPY TRAIN"

Target Cars: Series 8000

Operation Period: For the time being

Operating Section: Main Line, Kobe Rapid Line, Sanyo Electric Railway Main Line (Nishidai - Sanyo Himeji)

Concept:

"Hanshin Railway that Carries Happiness"

Various forms of Elmo are scattered across the red-painted trains. Through the always energetic Elmo, we express the diversity of the Hanshin Group, which engages in various businesses.

"COOKIE MONSTER's MOGUMOGU TRAIN"

Target Cars: Series 5700

Operation Period: Wednesday, July 22 - For the time being

Operating Section: Main Line, Kobe Rapid Line

Concept:

"Hanshin Railway that Delivers Everyday Peace of Mind, Color, and Exciting Experiences to Many People"

By scattering many cookies, the favorite food of the cookie-loving Cookie Monster, we express our company's desire to protect what is "precious" to our customers.

Sesame Street(R) and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. (C) 2026 Sesame Workshop. All rights reserved.

(Reference)

About Sesame Street

Sesame Street is a pioneering children's educational program launched in 1969, now broadcast in over 190 countries and regions. Created during the Civil Rights Movement by Joan Ganz Cooney and Lloyd Morrisett, the show uses a vibrant urban setting, music, charming puppets, and animation to teach not only foundational preschool skills but also messages of empathy, kindness, and inclusion. Beloved characters like Elmo, Cookie Monster, Big Bird, and Oscar are active, and its meticulously researched educational content, which fosters literacy, numeracy, social skills, and cultural understanding, has made it a benchmark for preschool content worldwide. Sesame Street is produced by the international non-profit organization Sesame Workshop.

About Sesame Workshop

Sesame Workshop is a non-profit organization that operates globally, including through "Sesame Street." For over 50 years, it has combined education, media, and research to create enjoyable experiences that enrich minds and hearts. With the philosophy of supporting all children to grow smart, strong, and kind, it delivers quality education in over 190 countries and regions through beloved characters, programs, and community outreach activities that transcend generations.

HP: https://sesameworkshop.org/ , https://www.sesamestreetjapan.org/

Information is also shared on Instagram, TikTok, Facebook, and X.

Sesame Street is loved in various countries and regions, and has been cherished by a wide range of audiences from its broadcast debut to the present day. This initiative was realized because the Hanshin Group, which promotes brand value management with the three core values of "warmth," "authenticity," and "innovation" across its diverse businesses, resonated with Sesame Street's worldview, a brand that delivers learning and joy through play and values fostering healthy self-awareness and a "sense of belonging" in children.

Under the brand slogan "'Precious' is Packed In," the Hanshin Group will continue to face each customer's "precious" moments and provide Hanshin-like brand experiences as a united group, thereby meeting their trust and expectations.

Hanshin Electric Railway Co., Ltd. https://www.hanshin.co.jp/

Release https://www.hankyu-hanshin.co.jp/release/2026/07/a6b66c3e21c5d34e1e029b26b447029cb1ceb13d.pdf

Issued by: Hankyu Hanshin Holdings, Inc.

1-16-1 Shibata, Kita-ku, Osaka City