Hanshin Electric Railway Co., Ltd. (Headquarters: Fukushima-ku, Osaka; President: Yusuke Kusu) announced that transport department staff (train crews, station attendants, etc.) will wear badges featuring the grand prize-winning artwork of the 2025 'Me and My Hanshin Railway' art contest under their name tags starting Wednesday, April 1.
The 'Me and My Hanshin Railway' art contest was launched on the occasion of the company's 100th anniversary to provide children with an opportunity to enjoy art and become more familiar with Hanshin trains by drawing them. Last year, the 21st contest received 4,105 entries, the second-highest number ever, bringing the cumulative total to approximately 45,000 dream-filled drawings of Hanshin trains to date.
The company has been promoting its 120th-anniversary project since 2024. As a concluding initiative, it was decided that these badges would be worn to express the desire of crews and station staff—who are closest to the children—to meet their expectations for the future.
Together with each and every customer who has supported us, we will continue to stay close to the community and address what is 'precious' to our customers.
Furthermore, this initiative is scheduled to be implemented every time after the art contest is held in the coming fiscal years.
1. Wearing Period (Planned) Wednesday, April 1, 2026 - Monday, November 30, 2026 *The wearing period is subject to change without notice. *From fiscal 2026 onwards, the badges are scheduled to be worn from January 1 to November 30 of the following year.
2. Target Personnel Transport department staff (train crews, station attendants, etc.)
Under the brand slogan, 'Packed with what is precious,' the Hanshin Group will continue to face what is 'precious' to each individual customer and strive as one to provide Hanshin-esque brand experiences, thereby answering their trust and expectations.
Hanshin Electric Railway Co., Ltd. https://www.hanshin.co.jp/
FACT BOX
- Source: PR TIMES
- Category: キャンペーン