[Hanshin Umeda Main Store] "Ise Udon," a local specialty from the Ise pilgrimage route, will also be available! First-ever event to enjoy the food and culture of "Okage Yokocho," at the foot of Ise Jingu Shrine.

Hanshin Umeda Main Store 1F Food Festival Terrace "Okage Yokocho Eejanaika ~O-fukuwake from Ise~" ■July 15 (Wed) - July 20 (Mon, Holiday) ■Official URL: https://web.hh-online.jp/hanshin/contents/str/index.html ■Food Festival Terrace Official Instagram: https://www.instagram.com/hanshin_1ffoodevent/?hl=ja

"Okage Yokocho," where about 50 shops line the streets at the foot of Ise Jingu Shrine.

The event features a rich lineup of "Okage Yokocho's" must-try gourmet foods, including "Ise Udon," which has satisfied the stomachs of travelers on their Ise pilgrimage, "Croquettes" made with Ise beef, said to be the root of Matsusaka beef, and "Shaved Ice" made with citrus fruits from Mie Prefecture.

With the rising aromas and conversations with the shopkeepers, you'll feel as if you've visited the place itself. Please also pay attention to the lucky charms and seasonal decorations.

"Okage Yokocho's" Absolute Must-Try Classic Gourmet

〇 "Fukusuke"

Ise Udon (1 serving) 700 yen, Cold Ise Udon (1 serving) 1,100 yen

This shop is modeled after "Tofuroku," a popular udon shop on the Ise roads during the Edo period. Ise Udon has long gently satisfied the stomachs of travelers on their Ise pilgrimage. Please enjoy it with thick, chewy noodles coated in our homemade sauce made with dashi from kelp and bonito flakes.

〇 "Buttsuke"

Buttsuke Croquette (1 pc) 150 yen, Wagyu Cream Croquette (1 pc) 350 yen, Nikusui and Croquette Set (1 serving) 1,000 yen

This shop has been selling Ise beef, the root of Matsusaka beef, since its establishment and proudly displays the sign "Famous Ise Beef."

The Buttsuke Croquette has a simple, rustic flavor with the gentle, deep sweetness of potatoes and a chewy texture. It is served freshly fried.

Nikusui is a dish where you can feel the blessings of Ise with every spoonful, with the aroma of the dashi, the umami of the beef, and the rich flavor of aonori seaweed cultivated in the seas of Ise-Shima. Please enjoy its warm and comforting taste.

〇 "Ise Sushi Kaisachi Sachisachi"

Assorted Nigiri Sushi (1 piece) from 500 yen, Tekone Sushi (Katsuo) (1 pc) 1,200 yen

Mie Prefecture, blessed with abundant nature from the sea and mountains, has long been called the "Land of Beauty." Please enjoy sushi made with fresh seafood from Ise-Shima.

*Depending on availability, ingredients caught outside of Mie Prefecture may be served.

Ise Pilsner (350ml) 396 yen, etc., Kuheiji "Echino" (750ml) 2,090 yen, etc.

To entertain the many pilgrims visiting Ise, sake brewing has been popular since the Edo period, and today, there are many unique Japanese sakes! We offer a selection of carefully chosen cups. We also offer beers perfect for the hot summer from "Ise Kadoya Beer," which has been brewing craft beer diligently since its establishment in 1997.

Little-Known Gems! Finger Foods and Chilled Delights for Summer

"Ebi Maru" Shrimp Burger (1 pc) 1,000 yen - A luxurious sandwich of fried kuruma shrimp in a fragrant bun. The tartar sauce with the crunchy texture of Ise takuan accentuates the sweetness of the shrimp. "Wakamatsuya" Freshly Fried Hiryozu (2 pcs) 972 yen - Established in 1905. Their signature hiryozu are made by finely grinding fresh, high-quality fish and carefully deep-frying them in special rice oil, resulting in a crispy exterior and a fluffy interior.

"Dango-ya" Mitarashi Dango (1 skewer) 200 yen, Kuromitsu Dango (1 skewer) 250 yen - Mitarashi dango has a subtly sweet soy-sauce flavor that lingers, and kuromitsu dango uses brown sugar from Hateruma Island, Okinawa. Simple flavors loved in Ise. "Meisan Aji no Yakata" Ise Somen (1 bag) 700 yen - Semi-dried hand-pulled somen noodles made with 100% Mie Prefecture wheat. The smooth texture and easy swallowing of these semi-dried noodles, made with the hand-pulling method without cutting the dough.

"Dangoro Chaya" Kinari Amanatsu Ice (1 serving) 900 yen, Ichigo Ice (1 serving) 900 yen - "Kinari Amanatsu Ice" features the refreshing sweetness and slight bitterness of Mie Prefecture amanatsu oranges, and "Ichigo Ice" allows you to fully enjoy the deliciousness of Mie Prefecture strawberries. Both are popular standard shaved ice flavors at "Okage Yokocho." "Dangoro Chaya" Soy Milk Soft Serve Ice Cream (1 pc) 500 yen - A soft serve ice cream with a gentle flavor born from the techniques of tofu making using domestic soybeans.

What is "Okage Yokocho" at the foot of Ise Jingu Shrine?

・What is Okage Yokocho?

During the Edo period, Ise was a special place that people nationwide longed to visit at least once in their lifetime. The spirit of "Okagesama" (gratitude and mutual support), where travelers supported each other, was also deeply rooted in this land.

Okage Yokocho, born in 1993, is cherished as a town where visitors can experience the atmosphere of the past pilgrimage while encountering Ise's food, culture, festivals, and human warmth.

・What is Shikinen Sengu?

This is the grandest festival of the Ise Grand Shrine, held every 20 years, where the shrine buildings, sacred treasures, and treasures are renewed, and the Great Deity is moved to a new shrine. The 63rd Shikinen Sengu is progressing towards the transfer of the deity in Reiwa 15 (2033), and the town is filled with a festive mood with events such as the Sacred Tree Festival, shrine building ceremonies, the transfer of the deity ceremony, and the Mikibiki events. It is a special event unique to Ise, where one can experience eternal traditions and the prayers of the people.

・Shinon Daiko

This is a Japanese drum group that was formed at the same time as the opening of "Okage Yokocho." They continue to perform with the sound of their drums conveying gratitude for the blessings of the gods and a welcoming spirit to those visiting Ise. Their powerful and resonant sounds are one of the symbolic sights of "Okage Yokocho."

Japanese Drum Performance

◎ July 15 (Wed) 10:00 AM~, 12:00 PM~, 4:00 PM~

・Shinon Kansha Akari no Matsuri (Festival of Light for Gratitude to the Gods)

In each season of spring, summer, autumn, and winter, there are events unique to that time of year where you can enjoy festivals, markets, traditional performing arts, and seasonal delicacies.

"Shinon Kansha Akari no Matsuri" is an autumn festival that celebrates the Kannamesai and Niinamesai festivals held at the Shrine, offering gratitude for a bountiful harvest and the year's fruits. As dusk falls, countless lanterns are lit along the townscape and the banks of the Isuzu River, enveloping the autumn in Ise with a soft glow, and sharing gratitude for the harvest.

There will also be a Mie Prefecture Tourism Booth, and delicious food from Mie will be available from other sales areas besides the Food Festival Terrace.

Mie Prefecture Tourism PR Booth will provide information on recommended tourist destinations. The Ise-Shima region, where rich nature and history breathe, is also perfect for a summer trip!

Mie no Hon (Book of Mie) (1 book) 1,281 yen

1F Snack Event "Hideka.5"

◎ July 15 (Wed) - July 21 (Tue)

Pound Cake Kabusecha and Black Beans (1 pc) 431 yen

The most popular item is "Kabusecha and Black Beans." A pound cake luxuriously kneaded with kabusecha, a specialty product of Mie Prefecture and the No. 1 producer in Japan.

1F Umami-Mi-Ke "Gyoza no Misuzu"

◎ July 15 (Wed) - July 21 (Tue)

Misuzu Hand-Pulled Gyoza (Frozen) (12 pcs) 972 yen

From a gyoza specialty store established in 1963.

Please enjoy the chewy skin unique to hand-pulled gyoza, the sweetness of the vegetables, and the juiciness of the meat at home.

1F Cafe "Isuzu Chaya"

Akabeko Ice (1 serving) 800 yen

*Last order at 7:30 PM, ends when sold out.

A summer classic, Akabeko Ice! Special bean paste and mochi that blend well with the cold ice are prepared inside fluffy shaved ice drizzled with matcha syrup. When eaten together in one spoonful with matcha syrup, ice, bean paste, and mochi, they create a warm and gentle harmony in your mouth.

B1F Japanese Sweets "Toraya Uiro"

[Kiwami] Suzukaze Uiro (1 roll) 1,100 yen

Established in 1923. This is the most popular fresh uiro offered by "Toraya Uiro" in the summer, which continues to protect the traditional handmade taste. Please enjoy this elegant and refreshing kuzo uiro made with Honkuzu from Yoshino and high-quality Yame tea.

B1F Japanese Sweets "Akabeko"

Akabeko Mochi (12 pcs) 1,300 yen

Akabeko Mochi, born over 300 years ago, is an undeniable Ise specialty. The three lines on the bean paste, symbolizing the babbling of the Isuzu River flowing through the sacred precincts of Ise Jingu Shrine, represent the clear stream, and the mochi represents the pebbles at the river bottom. The exquisite balance of moderate sweetness and the texture of the mochi is irresistible.