[Hankyu Umeda Main Store] "BRULEE" Ice Cream, 7 Years in the Making and Over 1,000 Prototypes, Debuts. Summer Reward Sweets Featured

Event Name: The Charm of BRULEE to Experience with All Five Senses

Period: July 8 (Wed) - July 14 (Tue), 2026

Location: Hankyu Umeda Main Store, B1F "Tree Terrace"

For seven days from July 8 (Wed) to July 14 (Tue), 2026, Hankyu Umeda Main Store's B1F "Tree Terrace" will host a limited-time event, "The Charm of BRULEE to Experience with All Five Senses," the first department store appearance for Ohayo Dairy Co., Ltd.'s ice cream "BRULEE." The event will offer a special ice cream experience for all five senses, including limited eat-in menus supervised by Junji Tokunaga, owner of the popular Tokyo-Meguro patisserie "équilibre," and new flavors like "BRULEE PISTACHIO."

"BRULEE": 7 Years from Conception, Over 1,000 Prototypes. Pursuing Authentic Torched Sugar

"BRULEE" uses generous amounts of carefully selected domestic dairy ingredients for its milk ice cream. The surface is meticulously torched using Ohayo Dairy's proprietary method (patent pending) to recreate the characteristic crisp texture and the fragrant, slightly bitter burnt sugar of crème brûlée. For the caramelization, a unique blend of multiple sugars is used, pursuing the golden ratio for the most delicious result. Cracking the caramelized sugar reveals a crisp, fragrant surface, and the milk ice cream, enriched with fresh cream, gently melts with its rich flavor.

Released in 2017 after approximately seven years of development, "BRULEE" won the Grand Prix in the largest-ever frozen food and ice cream general election in Japan in 2022. It is currently highly popular among international visitors and is a trending brand on social media in Asian regions such as Taiwan, South Korea, and Hong Kong.

Limited Menus Supervised by Junji Tokunaga of "équilibre" and New "BRULEE" Flavors Available

In addition to regular products, special limited-time menus and new products will be sold at this event.

Menu Supervised by Junji Tokunaga: "BRULEE CRÈME DE MARRON"

<Eat-in Only> Crème de Marron ¥1,320 (incl. tax) / serving [Limited to 50 servings per day] *Sales end when sold out

This eat-in exclusive menu was born from the shared vision of "BRULEE" and Chef Junji Tokunaga of "équilibre," a patisserie that prioritizes "balance" above all else in dessert creation. Featuring chestnut, a specialty of équilibre, this menu layers a special chestnut cream made with French chestnut paste onto "BRULEE MILK," whose flavor profile has been meticulously crafted. Inside the chestnut cream, delicate candied chestnuts and light fresh cream are hidden. Enjoy a unique marriage of flavors where the fragrant torched sugar, rich milk ice cream, and the aromatic chestnut harmoniously blend – an experience only available here.

New Product: "BRULEE PISTACHIO"

BRULEE PISTACHIO (Eat-in) ¥825 (incl. tax) / serving, (Take-out) ¥810 (incl. tax) / serving

This new flavor will be exclusively sold at the Hankyu Umeda Main Store during this period. It is a blend of carefully selected pistachios. Without using artificial flavors or colors, the taste brings out the vibrant aroma and rich depth of roasted pistachios. Cracking the torched sugar releases a gentle aroma of rich pistachios, and the creamy flavor slowly unfolds. Enjoy a special experience woven from the characteristic fragrance of BRULEE and the rich lingering taste of pistachio.

Diverse Product Lineup

In addition to the classic "BRULEE MILK," which allows you to enjoy rich milk ice cream, we will also be selling "BRULEE ALMOND CARAMEL," featuring the distinctive textural contrast of roasted almonds, and "BRULEE CHOCOLATE," with a hint of Dominican cacao mass and red wine for an adult flavor.

BRULEE ALMOND CARAMEL (Eat-in) ¥660 (incl. tax) / serving, (Take-out) ¥648 (incl. tax) / serving

BRULEE CHOCOLATE (Eat-in) ¥440 (incl. tax) / serving, (Take-out) ¥432 (incl. tax) / serving

Delivering a Dessert Experience as a Treat

"BRULEE" is a brand aiming to provide an authentic dessert experience that can be enjoyed as a treat on days when you want a little luxury or as a way to reward yourself. Through this event, we aim to deliver the value of ice cream that leads to the happiness of those who eat it.

Event Overview

"The Charm of BRULEE to Experience with All Five Senses"

Period: July 8 (Wed) - July 14 (Tue), 2026

Location: Hankyu Umeda Main Store, B1F Tree Terrace

[HANKYU FOOD Delicious Reading Article Now Available]

An interview with Mr. Honda from Ohayo Dairy's Research and Development Division and Ms. Nakatani from the Marketing Division about the secret to BRULEE's deliciousness.

▼Article here

https://web.hh-online.jp/hankyu-food/blog/news/detail/003214.html

[To Food Manufacturers and Local Government Officials]

Hankyu Department Store offers BtoB solutions to maximize the brand value of food products, including "store editing that conveys the brand's story" like this event, as well as press support and customer insight research. We provide comprehensive support from planning as a co-creation partner to elevate your brand to the next stage.

▼Details on collaboration examples and support services here