Hankyu Umeda Main Store to Hold First-Ever Event "Arare, Senbei, Ito wo kaki." Celebrating the New Frontier of Japanese Crackers

Title: "Arare, Senbei, Ito wo kaki." Period: June 10 (Wed) - 15 (Mon), 2026 *Closes at 5:00 PM on the last day. Location: Hankyu Umeda Main Store, 9th Floor, Event Hall. Starting June 10 (Wed), 2026, the 9th-floor event hall will host the first-ever "Arare, Senbei, Ito wo kaki.," a gathering of arare and senbei. As a department store that excels in specialized single-item events, having previously proposed new ways to enjoy sweets with "Toki o Kakeru An" (Time-Traveling Bean Paste) and "The Charm of Cookies," we are now focusing on the "Japanese baked snacks" ingrained in the DNA of the Japanese people. In recent years, the environment surrounding okaki and senbei has changed dramatically, with the popularity of "OKAKI" overseas, the "Neo-Wagashi" boom among the younger generation, and the trend of ASMR videos on social media. This event will bring together about 500 types of "Japanese baked snacks" from about 80 brands, from the taste of long-established stores that protect tradition to "Neo-Okaki" with visuals like Western confectionery, to introduce their charm! ■ Instagrammable and Surprisingly New Textures! "Wokaki Café" Arrange okaki and senbei to be cuter and more delicious. Enjoy new-sensation glass parfaits and pairings with tea. Miso Chocolat Orange (1 glass) 1,201 yen. Okaki Glass Parfait: A new-sensation Japanese sweet you can only find here, with fragrant okaki layered with rich soft-serve ice cream. Custom Okaki Soft (1 piece) 648 yen. Custom Okaki Soft: Combine your favorite okaki/senbei with soft-serve ice cream and a sauce to create your own unique item. Choose from salt caramel, black pepper, yuzu pepper, and curry flavors. Sencha Set (for 1 person) 801 yen. Tea Pairing: A cup specially selected by the Japanese tea specialty store "Sencha-do Tokyo" for okaki. ■ The Ever-Evolving "Neo-Okaki" Sweet, stylish, and unique. A collection of new-sensation okaki and senbei you've never encountered before! "Shimanto" Quattro Ebi Cheese & Quattro Ebi Cheese Russo (1 box each) 1,188 yen. Rich cheese sandwiched between colorful, macaron-like shrimp crackers. The shrimp crackers and flavorful cheese sauce are a perfect match. "BYTEN" New sound of OKAKI 600 yen each, ORCHESTRA pack 5,500 yen. Unique okaki with a music concept, enjoyable with jazz. The colorful packages also include a jazz playlist for each flavor. "Tokyo Senbei" Senbei Sand (Bitter Caramel, Praline Choco, Cheese Maple, 5 pieces each) 1,296 yen each. "Wokashi Rakuichi" Iki Arare (From left) Consommé (46g), Mochiage (40g), Dashi Shoyu (48g) 456 yen each. Overwhelming Collection! "Local & Flavored Okaki" Soul-food okaki that can only be bought in their respective regions from all over Japan gather here. Including a new kimchi flavor of Kanazawa's soul food "Beaver," and a salt butter flavor from Osaka's "Bonchi" available for pre-sale at Hankyu Umeda Main Store. Many "advanced flavors" perfect for pairing with alcohol, like Tom Yum Kung and Truffle Salt, will also be available. "hokka (Hokuriku Seika)" Beaver Complete Set (6 bags) 1,201 yen, [Live Demo] Atsu! Atsu! Beaver (1 serving) 501 yen. "Bonchi" Ajiawase, Soy Sauce Scented Salt Butter Flavor (1 bag) 301 yen [Hankyu Umeda Main Store Pre-sale]. "Tanakaya Senbei Sohonke" Back) Senbei a Pelo (Black Pepper, Basil, 40g) 378 yen each, Front) Caramel Senbei Matsuho (2 pieces) 756 yen. Experience Craftsmanship with "Newcomers from Old Establishments" A lineup of proud products from long-established stores, from masterpieces of centuries-old tradition to items with a modern essence. The venue will feature live demonstrations of freshly baked "Nama Sakura Ebi Senbei" and a rich soft-serve cream made with limited Hokkaido milk and Uji matcha, served in a matcha cone from a long-established Kyoto senbei shop. [Live Demo] "Kyosendo" Rich Matcha Soft Cream (1 cone) 801 yen. [Live Demo] "Keishindo" Freshly Baked Nama Sakura Ebi Senbei (1 piece) 550 yen [Daily sales limit 350]. "Asakusa Nakamuraya" Soka Senbei, Zarame, Matcha, White Sugar (5 pieces) 453 yen each. Heartwarming "Classic Okaki" That shop's, that snack's, beloved since childhood. Rediscover the heartwarming deliciousness. Chewy Soka senbei, senbei simply made with rice and soy sauce, and long-loved cheese senbei will be available. "Senbeiya Kihachido" Left) Shoyu Senbei (1 bag) 972 yen, Right) Garlic Senbei (1 bag) 842 yen. "Azabu Juban Tanuki Senbei" Left) Tanukichi (13 pieces) 594 yen, Right) O-danuki (5 pieces) 594 yen. *Images are for illustrative purposes. Tableware for Okaki Also Appears From beautiful glass and lacquerware to pop designs. Find your favorite and add color to your snack time.