Korean Logistics Company HANJIN Manages Logistics for 'K-Beauty Select Store' in Omotesando, Tokyo

HANJIN Logistics Corporation, a member of the HANJIN Group, successfully managed the transportation of event materials and products for the 'K-Beauty Select Store' held in Tokyo's Omotesando area from April 2 to 13, 2026.

### About the 'K-Beauty Select Store'

The 'K-Beauty Select Store' opened in the Omotesando area of Tokyo as the largest-scale select store organized by 'Leferi,' a leading beauty creator group driving K-Beauty and K-Culture. This event marked their first global expansion. It was highly praised for offering K-Beauty brands directly to Japanese consumers through a differentiated distribution model that fused online and offline experiences, challenging the traditional concept of pop-up stores. A total of 1,033 influencers, including famous creators from Leferi such as LeoJ and local Japanese influencers, participated to create content and review products, garnering significant attention.

### HANJIN's Initiatives and Strengths

To ensure the event's success, HANJIN Logistics began close pre-discussions with Leferi in February. They provided a customized logistics process optimized for this event, including rapid customs clearance of large volumes of materials, timely delivery, and return logistics after the event's conclusion.

HANJIN Group, which includes Korean Air and Jin Air, is one of Korea's largest transportation conglomerates. Last year, celebrating its 80th anniversary, the group has expanded into comprehensive logistics services including land transport, port handling, international logistics, and cross-border e-commerce (CBE). Furthermore, it has a proven track record in project logistics for various sports events and projects. Based on its Incheon Airport GDC (Global Distribution Center), which houses Korea's largest customs facilities, the company is well-equipped to handle massive volumes of international express cargo.

In addition, HANJIN participated as the official logistics partner for the '2026 Seoul Marathon,' Korea's largest sports event held on March 15, 2026, demonstrating high expertise in the field of project logistics.

### Future Outlook

Leveraging these strengths, HANJIN intends to further strengthen its international express services in cross-border e-commerce between Japan and Korea, making it easier for Japanese consumers to receive products from Korean e-commerce sites.