[Survey] Mother's Day is May 10. Over 70% associate mothers with the color 'Red'. On the other hand, a new perspective of choosing by 'Oshi Color' emerges
Hana Cupid Co., Ltd. conducted a Mother's Day survey. While 'red' remains the dominant image color, picking 'oshi colors' is a new trend. 'Arrangements' and 'wishing for health' are highly favored.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 19:16 (128h 45m after Collected)
Hana Cupid Co., Ltd. (Location: Shinagawa-ku, Tokyo, CEO: Noboru Yoshikawa), which develops flower gift services, conducted an SNS survey ahead of Mother's Day on May 10.
This survey was conducted through a campaign held on Hana Cupid's official X (formerly Twitter) from February 10 to March 5, 2026, gathering a total of 4,838 responses. While the standard 'red' for the flower color to gift and 'wishing for health' for the message gathered support, new perspectives unique to modern times regarding gift selection and 'worries about choosing gifts' were highlighted.
Survey Result Topics
1. Mother's image color is overwhelmingly 'Red' at 73%. Reasons included 'energetic' and 'bright', as well as the modern response 'because it's her favorite member's color (oshi color)'.
2. The message people want to send, 'Wishing for health (61%)', surpasses 'Thank you (39%)'. This reflects health consciousness and consideration for parents.
3. Bouquet vs. Arrangement: 'Arrangement (66%)' is popular. The reason is the kindness of 'not wanting to cause her extra work'.
4. Gift selection: 72% 'struggle with what to gift'. The dilemma of 'thinking too much about the recipient's preferences and being unable to decide' is evident.
Detailed Survey Results
1. Which is your mother's image color? A: Red B: Blue
Image color is 'Red' at 73%. Meanwhile, some voices are conscious of 'Mother's Oshi'
The survey result for 'Mother's image color' was 73% for red-based and 27% for blue-based. The reasons for choosing red centered on classic images like 'bright' and 'energetic'. On the other hand, there were comments like 'Because it's the member color of the idol my mother supports' and 'My mother's image is red, but I want blue for myself,' indicating new perspectives on gifting, such as 'oshi activities' and 'rewards for oneself'.
[Hana Cupid's Proposal]
We offer a wide variety of options tailored to mothers' images, preferences, and oshi colors, using the popular 'red' from the survey, the newly introduced 'blue carnations' appearing for the first time this year, as well as yellow, orange, and pink. You will find the perfect flower for your mother's personality.
▼ Mother's Day Gift Lineup
https://www.i879.com/mother/
2. Which message do you want to convey to your mother this Mother's Day? A: 'Thank you' B: 'Wishing for health'
The words they want to send: 'Wishing for health (61%)'
The message they want to convey to mothers reached 61% for 'wishing for health,' surpassing 'Thank you (39%).' There were comments like 'I want her to live long and stay healthy.'
[Hana Cupid's Proposal]
With Hana Cupid, you can attach a message card for free. We will put your honest feelings into words and deliver them nationwide along with the flowers.
▼ Order here
https://www.i879.com/mother/
3. Which suits your mother better as a gift? A: 'Bouquet' B: 'Arrangement'
Over 60% support 'Arrangement'. Consideration for busy mothers is the deciding factor
Convenient 'arrangements' that can be displayed as-is accounted for 66%, while 'bouquets' that can be enjoyed in one's own way accounted for 34%. The kindness of 'wanting to save my busy mother the trouble' is the reason for supporting arrangements. On the other hand, people who chose bouquets said things like 'I want her to enjoy the pleasure of arranging them in her favorite vase' and 'When I gave her a bouquet before, she divided it into small portions and decorated various rooms,' showing that people want to gift according to their mother's lifestyle and preferences.
[Hana Cupid's Proposal]
We offer a rich lineup, from 'arrangements' that can be displayed as-is, to 'bouquets' for those with particular preferences, as well as potted plants and preserved flowers. You can choose the optimal gift according to her lifestyle.
▼ Order here
https://www.i879.com/mother/
4. Choosing a gift. Which type are you? A: 'Struggle with what to gift' B: 'The last-minute type who is busy and delays preparation'
Over 70% are struggling with what to gift! 'Not knowing if it suits their taste' is the biggest worry
Gift selection
This survey was conducted through a campaign held on Hana Cupid's official X (formerly Twitter) from February 10 to March 5, 2026, gathering a total of 4,838 responses. While the standard 'red' for the flower color to gift and 'wishing for health' for the message gathered support, new perspectives unique to modern times regarding gift selection and 'worries about choosing gifts' were highlighted.
Survey Result Topics
1. Mother's image color is overwhelmingly 'Red' at 73%. Reasons included 'energetic' and 'bright', as well as the modern response 'because it's her favorite member's color (oshi color)'.
2. The message people want to send, 'Wishing for health (61%)', surpasses 'Thank you (39%)'. This reflects health consciousness and consideration for parents.
3. Bouquet vs. Arrangement: 'Arrangement (66%)' is popular. The reason is the kindness of 'not wanting to cause her extra work'.
4. Gift selection: 72% 'struggle with what to gift'. The dilemma of 'thinking too much about the recipient's preferences and being unable to decide' is evident.
Detailed Survey Results
1. Which is your mother's image color? A: Red B: Blue
Image color is 'Red' at 73%. Meanwhile, some voices are conscious of 'Mother's Oshi'
The survey result for 'Mother's image color' was 73% for red-based and 27% for blue-based. The reasons for choosing red centered on classic images like 'bright' and 'energetic'. On the other hand, there were comments like 'Because it's the member color of the idol my mother supports' and 'My mother's image is red, but I want blue for myself,' indicating new perspectives on gifting, such as 'oshi activities' and 'rewards for oneself'.
[Hana Cupid's Proposal]
We offer a wide variety of options tailored to mothers' images, preferences, and oshi colors, using the popular 'red' from the survey, the newly introduced 'blue carnations' appearing for the first time this year, as well as yellow, orange, and pink. You will find the perfect flower for your mother's personality.
▼ Mother's Day Gift Lineup
https://www.i879.com/mother/
2. Which message do you want to convey to your mother this Mother's Day? A: 'Thank you' B: 'Wishing for health'
The words they want to send: 'Wishing for health (61%)'
The message they want to convey to mothers reached 61% for 'wishing for health,' surpassing 'Thank you (39%).' There were comments like 'I want her to live long and stay healthy.'
[Hana Cupid's Proposal]
With Hana Cupid, you can attach a message card for free. We will put your honest feelings into words and deliver them nationwide along with the flowers.
▼ Order here
https://www.i879.com/mother/
3. Which suits your mother better as a gift? A: 'Bouquet' B: 'Arrangement'
Over 60% support 'Arrangement'. Consideration for busy mothers is the deciding factor
Convenient 'arrangements' that can be displayed as-is accounted for 66%, while 'bouquets' that can be enjoyed in one's own way accounted for 34%. The kindness of 'wanting to save my busy mother the trouble' is the reason for supporting arrangements. On the other hand, people who chose bouquets said things like 'I want her to enjoy the pleasure of arranging them in her favorite vase' and 'When I gave her a bouquet before, she divided it into small portions and decorated various rooms,' showing that people want to gift according to their mother's lifestyle and preferences.
[Hana Cupid's Proposal]
We offer a rich lineup, from 'arrangements' that can be displayed as-is, to 'bouquets' for those with particular preferences, as well as potted plants and preserved flowers. You can choose the optimal gift according to her lifestyle.
▼ Order here
https://www.i879.com/mother/
4. Choosing a gift. Which type are you? A: 'Struggle with what to gift' B: 'The last-minute type who is busy and delays preparation'
Over 70% are struggling with what to gift! 'Not knowing if it suits their taste' is the biggest worry
Gift selection