Hana Cupid Survey: Mother's Day Image Color is 73% 'Red', New Trend of 'Oshi Color' Gift Selection Emerges
Hana Cupid Co., Ltd. conducted an SNS survey from February 10 to March 5, 2026, receiving 4,838 responses regarding Mother's Day gift preferences. The survey revealed that 73% associate mothers with 'red,' with 'wishing good health' (61%) being the most desired message, and 'arrangements' (66%) preferred for convenience. A new trend of selecting gifts based on 'oshi color' (favorite idol member color) was also observed. Hana Cupid, a pioneer in flower delivery since 1953, operates Japan's largest flower shop network with 4,000 stores, covering 97.0% of the population.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 14, 2026 at 12:30 (1h 58m after Collected)
Hana Cupid Co., Ltd., a flower gift service provider based in Shinagawa-ku, Tokyo, led by Representative Director Noboru Yoshikawa, conducted an SNS survey on its official X (formerly Twitter) account between February 10 and March 5, 2026, ahead of Mother's Day on May 10. The survey gathered 4,838 responses.
Key findings include:
1. **Mother's Image Color:** 73% chose 'red,' citing reasons like 'energetic' and 'bright.' A modern perspective of choosing based on 'oshi color' (favorite idol member color) was also noted.
2. **Message to Convey:** 'Wishing good health' was chosen by 61%, surpassing 'Thank you' (39%), indicating a focus on health and parental well-being.
3. **Gift Type:** 'Arrangements' were preferred by 66% over 'bouquets' (34%), primarily due to the desire to reduce effort for busy mothers.
4. **Gift Selection Concerns:** 72% expressed difficulty in choosing gifts, often due to overthinking the recipient's preferences.
Hana Cupid offers various flower gifts, including red and new blue carnations, and provides a 'Mother's Day Gift Diagnosis' tool. The company operates Japan's largest flower shop network with approximately 4,000 member stores, covering 97.0% of the population. It pioneered 'flower delivery by communication' in 1953, ensuring freshness, same-day delivery, and sustainable practices. Services include e-gifts and international delivery to 141 countries/regions.
Key findings include:
1. **Mother's Image Color:** 73% chose 'red,' citing reasons like 'energetic' and 'bright.' A modern perspective of choosing based on 'oshi color' (favorite idol member color) was also noted.
2. **Message to Convey:** 'Wishing good health' was chosen by 61%, surpassing 'Thank you' (39%), indicating a focus on health and parental well-being.
3. **Gift Type:** 'Arrangements' were preferred by 66% over 'bouquets' (34%), primarily due to the desire to reduce effort for busy mothers.
4. **Gift Selection Concerns:** 72% expressed difficulty in choosing gifts, often due to overthinking the recipient's preferences.
Hana Cupid offers various flower gifts, including red and new blue carnations, and provides a 'Mother's Day Gift Diagnosis' tool. The company operates Japan's largest flower shop network with approximately 4,000 member stores, covering 97.0% of the population. It pioneered 'flower delivery by communication' in 1953, ensuring freshness, same-day delivery, and sustainable practices. Services include e-gifts and international delivery to 141 countries/regions.