[2026 Mother's Day Survey] 70% Maintain Mother's Day Gift 'Budget' Despite Inflation. 1 in 2 Start Preparing 'Over 2 Weeks in Advance'
Hana Cupid conducted a survey ahead of Mother's Day 2026. The results revealed that despite ongoing inflation, 71% of people will maintain their budget, with 3,000-4,999 JPY being the most common amount.
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- 📰 Published: April 7, 2026 at 19:00
- 🔍 Collected: April 7, 2026 at 10:31
- 🤖 AI Analyzed: April 21, 2026 at 01:33 (327h 1m after Collected)
HANA-CUPID CO., LTD. (Location: Shinagawa-ku, Tokyo, President & CEO: Noboru Yoshikawa), which operates a flower gift service, conducted a survey ahead of Mother's Day in 2026 (May 10).
Amidst the recent ongoing surge in inflation, we summarized the real trends of consumers regarding the "actual budget" and "preparation period" for Mother's Day gifts in 2026.
## Summary of the 2026 Mother's Day Survey Results
- Impact of inflation: 71% answered that they will "maintain the same budget as the previous year." This reveals the reality that Mother's Day gifts will not be cut back even under soaring prices.
- Budget amount: 44% of respondents, the highest proportion, answered between 3,000 JPY and 4,999 JPY.
- Preparation period: 50% start preparations "more than 2 weeks in advance."
## Survey Results
## Survey 1: In response to the recent inflation, what are your plans for this year's Mother's Day gift budget?
To the question, "In response to the recent inflation, what are your plans for this year's Mother's Day gift budget?", 71% answered that they will "maintain the same budget as the previous year." It was found that the majority of people believe that gifts for loved ones are essential.
## Survey 2: Please tell us your budget for Mother's Day presents.
Regarding the budget for presents for mothers, 44% answered between 3,000 JPY and 4,999 JPY, making it the most common result.
The price range for presents that properly convey feelings without being too casual has become the volume zone.
(Note: The original text cuts off here)
Amidst the recent ongoing surge in inflation, we summarized the real trends of consumers regarding the "actual budget" and "preparation period" for Mother's Day gifts in 2026.
## Summary of the 2026 Mother's Day Survey Results
- Impact of inflation: 71% answered that they will "maintain the same budget as the previous year." This reveals the reality that Mother's Day gifts will not be cut back even under soaring prices.
- Budget amount: 44% of respondents, the highest proportion, answered between 3,000 JPY and 4,999 JPY.
- Preparation period: 50% start preparations "more than 2 weeks in advance."
## Survey Results
## Survey 1: In response to the recent inflation, what are your plans for this year's Mother's Day gift budget?
To the question, "In response to the recent inflation, what are your plans for this year's Mother's Day gift budget?", 71% answered that they will "maintain the same budget as the previous year." It was found that the majority of people believe that gifts for loved ones are essential.
## Survey 2: Please tell us your budget for Mother's Day presents.
Regarding the budget for presents for mothers, 44% answered between 3,000 JPY and 4,999 JPY, making it the most common result.
The price range for presents that properly convey feelings without being too casual has become the volume zone.
(Note: The original text cuts off here)