HAMMOCK Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Daisuke Wakayama; Stock Code: 173A, hereinafter "HAMMOCK") announces significant enhancements to the SFA (Sales Force Automation) functions of its business card management and sales support tool, "Hot Profile." Multiple new features designed to support the transition away from individual-dependent sales styles will be sequentially released from the summer of 2026, promoting increased productivity for companies.

Background of SFA Function Enhancements

Japanese sales organizations are facing a structural turning point. Due to the retirement of mid-career professionals and difficulties in hiring, the expertise accumulated by veteran salespeople over many years is being lost from organizations. Furthermore, with sales managers being extremely busy, there is a chronic shortage of time available for training new employees, and know-how is not being passed on to the next generation in a structured manner. If this continues, it will be difficult for organizations to consistently achieve stable results, and corporate growth itself may slow down. What is now required is a "system" that allows anyone to achieve the same results, without depending on specific individuals.

Direction of Functional Enhancements and Future Development

In April 2025, "Hot Profile" evolved into a "next-generation" sales platform equipped with AI, providing a foundation for integrated management of customer information and sales activity data, starting with business card management.

This time, as "Chapter 2," we announce major enhancements to SFA functions (to be sequentially released from the summer of 2026). By advancing the integration of accumulated sales data and AI, we aim to realize the following sales organizations in the future:

- Accumulate and utilize the experience and intuition of sales representatives as "organizational assets." - "Standardize" sales processes that lead to results, building a reproducible system for everyone. - Visualize bottlenecks through data analysis and achieve continuous improvement of sales processes.

Through these initiatives, we will resolve the challenges faced by modern sales organizations, such as labor shortages and individual dependency. By providing a system that allows everyone to consistently create results, we will support the sustainable growth of companies.

Please look forward to the further evolution of "Hot Profile."

Business Card Management and Sales Support Tool "Hot Profile"

"Hot Profile" is a cloud-based sales platform that centrally manages customer information, negotiation, and sales activity data, starting with business card management. It provides "new customer acquisition," "customer management," and "SFA (Sales Force Automation)" functions in a one-stop solution, supporting productivity improvements for many sales organizations, particularly small and medium-sized enterprises. With the current SFA enhancements, it will evolve into a platform where AI analyzes and visualizes accumulated sales data, allowing managers, supervisors, and executives to obtain necessary insights in real-time.

Hot Profile Details

About HAMMOCK Inc.

HAMMOCK is a software manufacturer for corporations. With the purpose of "Creating new experiences that build the future through the power of technology, leading to a society where everyone shines," we aim to solve customer issues, needs, and problems with IT by realizing functions that did not exist before, and providing necessary functions with high quality, speed, and at appropriate prices.

Company Name: HAMMOCK Inc. Location: Lucid Square Shinjuku East 3F, 1-3-21 Okubo, Shinjuku-ku, Tokyo Representative: Daisuke Wakayama, President and CEO Established: April 1, 1994 Capital: 83,863 thousand yen (as of March 31, 2026) URL: https://www.hammock.jp/

Products and Services - Information security measures centered on "people" "AssetView Cloud + " https://www.hammock.jp/assetview/cloudplus/ - Business card management and sales support tool "Hot Profile" https://www.hammock.jp/hpr/ - AI-OCR service without form design "DX OCR" https://www.hammock.jp/dxocr/

*Company names and product names mentioned in this press release are trademarks or registered trademarks of their respective companies.

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  • Source: PR TIMES
  • Category: 製品強化