Hammock Concludes Capital and Business Alliance with Adish Inc.
Hammock Inc. has formed a capital and business alliance with Adish Inc., which specializes in customer success. Through this partnership, both companies aim to enhance corporate value by improving customer satisfaction for SaaS products, expanding sales opportunities, and exploring new services combining SaaS and BPO.
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Hammock Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Daisuke Wakayama; Securities Code: 173A; hereinafter "Hammock") announces that it has resolved to conclude a capital and business alliance agreement with Adish Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Hiroki Edo; Securities Code: 7093; hereinafter "Adish") and to acquire shares of the company.
■ Reasons and Objectives of the Capital and Business Alliance
Hammock, which develops and provides SaaS products and specializes in the SaaS and SFA/CRM domains, and Adish, which specializes in the customer success domain, aim to improve customer satisfaction for the services provided by both companies and expand sales opportunities through mutual provision of know-how and sales cooperation, thereby concluding a capital and business alliance to enhance corporate value.
Specifically, for Hammock, which provides SaaS products, reducing churn rate and strengthening up-selling and cross-selling to existing customers are positioned as important management challenges. By collaborating with Adish, which has extensive experience and high expertise in the customer success domain, Hammock aims to improve customer satisfaction and expand sales.
Furthermore, the importance of customer success is being recognized not only by SaaS companies but also by non-SaaS companies, and demand is expanding. Based on this market environment, Adish intends to expand its service offerings and, by collaborating with Hammock, which has a strong customer base, aims to create new sales opportunities in the non-SaaS enterprise domain.
Moreover, through the collaboration of both companies, new services and business areas combining SaaS and BPO will also be explored.
■ Details of the Capital and Business Alliance
This business alliance plans the following collaborations:
1. Sales expansion through collaboration in the customer success domain
In the SaaS products provided by Hammock, by receiving professional know-how in the customer success domain possessed by Adish, Hammock aims to improve customer satisfaction and expand sales. Specifically, the following initiatives are envisioned:
- Planning and execution support for churn prevention measures in Hammock's SaaS products.
- Support for creating up-selling and cross-selling opportunities for existing customers.
2. Development into new services and business areas through Hammock SaaS × Adish BPO
By combining Hammock's achievements and knowledge in the SaaS domain with Adish's BPO know-how, both companies will explore new services and business areas that contribute to improving customer productivity and sales.
3. Joint approach to non-SaaS companies
Beyond SaaS companies, joint proposals and sales activities leveraging both companies' services and know-how will be considered for non-SaaS companies with advanced customer support and customer response needs.
4. Mutual utilization of both companies' strong customer bases
Both companies will mutually utilize their strong customer bases, promoting marketing collaborations such as co-hosted seminars and mutual customer referrals, to expand sales for both.
Specific details of the collaboration will be discussed by both companies and progressed in stages.
■ About Hammock's Share Acquisition
Hammock plans to acquire 3.07% of Adish's total outstanding shares.
About Adish Inc.
Adish aims to create a sound and comfortable internet society and provides "Customer Relation Services" that support the sustainable growth of companies and solve issues specific to the digital economy. It operates on two main pillars: "Customer Success (growth support)," which guides customers to successful experiences, and "Monitoring (issue resolution)," which handles online reputation management, defamation, and cyberbullying countermeasures.
Company Name: Adish Inc.
Location: Hulic Gotanda Yamatedori Building 6F, 1-21-8 Nishi-Gotanda, Shinagawa-ku, Tokyo
Representative: Hiroki Edo, Representative Director
Established: October 1, 2014
Capital: JPY 99,316,800 (as of October 1, 2025)
URL: https://www.adish.co.jp/
About Hammock Inc.
Hammock is a corporate software manufacturer. With the purpose of "Providing new experiences that create the future with the power of technology, and moving towards a society where everyone shines," we aim to solve customer challenges, needs, and problems with IT, realize functions that did not exist in the world until now, and provide necessary functions with high quality, speed, and appropriate prices.
Company Name: Hammock Inc.
Location: Lucid Square Shinjuku East 3F, 1-3-21 Okubo, Shinjuku-ku, Tokyo
Representative: Daisuke Wakayama, President and CEO
Established: April 1, 1994
Capital: JPY 83.86 million
URL:
Keywords:
■ Reasons and Objectives of the Capital and Business Alliance
Hammock, which develops and provides SaaS products and specializes in the SaaS and SFA/CRM domains, and Adish, which specializes in the customer success domain, aim to improve customer satisfaction for the services provided by both companies and expand sales opportunities through mutual provision of know-how and sales cooperation, thereby concluding a capital and business alliance to enhance corporate value.
Specifically, for Hammock, which provides SaaS products, reducing churn rate and strengthening up-selling and cross-selling to existing customers are positioned as important management challenges. By collaborating with Adish, which has extensive experience and high expertise in the customer success domain, Hammock aims to improve customer satisfaction and expand sales.
Furthermore, the importance of customer success is being recognized not only by SaaS companies but also by non-SaaS companies, and demand is expanding. Based on this market environment, Adish intends to expand its service offerings and, by collaborating with Hammock, which has a strong customer base, aims to create new sales opportunities in the non-SaaS enterprise domain.
Moreover, through the collaboration of both companies, new services and business areas combining SaaS and BPO will also be explored.
■ Details of the Capital and Business Alliance
This business alliance plans the following collaborations:
1. Sales expansion through collaboration in the customer success domain
In the SaaS products provided by Hammock, by receiving professional know-how in the customer success domain possessed by Adish, Hammock aims to improve customer satisfaction and expand sales. Specifically, the following initiatives are envisioned:
- Planning and execution support for churn prevention measures in Hammock's SaaS products.
- Support for creating up-selling and cross-selling opportunities for existing customers.
2. Development into new services and business areas through Hammock SaaS × Adish BPO
By combining Hammock's achievements and knowledge in the SaaS domain with Adish's BPO know-how, both companies will explore new services and business areas that contribute to improving customer productivity and sales.
3. Joint approach to non-SaaS companies
Beyond SaaS companies, joint proposals and sales activities leveraging both companies' services and know-how will be considered for non-SaaS companies with advanced customer support and customer response needs.
4. Mutual utilization of both companies' strong customer bases
Both companies will mutually utilize their strong customer bases, promoting marketing collaborations such as co-hosted seminars and mutual customer referrals, to expand sales for both.
Specific details of the collaboration will be discussed by both companies and progressed in stages.
■ About Hammock's Share Acquisition
Hammock plans to acquire 3.07% of Adish's total outstanding shares.
About Adish Inc.
Adish aims to create a sound and comfortable internet society and provides "Customer Relation Services" that support the sustainable growth of companies and solve issues specific to the digital economy. It operates on two main pillars: "Customer Success (growth support)," which guides customers to successful experiences, and "Monitoring (issue resolution)," which handles online reputation management, defamation, and cyberbullying countermeasures.
Company Name: Adish Inc.
Location: Hulic Gotanda Yamatedori Building 6F, 1-21-8 Nishi-Gotanda, Shinagawa-ku, Tokyo
Representative: Hiroki Edo, Representative Director
Established: October 1, 2014
Capital: JPY 99,316,800 (as of October 1, 2025)
URL: https://www.adish.co.jp/
About Hammock Inc.
Hammock is a corporate software manufacturer. With the purpose of "Providing new experiences that create the future with the power of technology, and moving towards a society where everyone shines," we aim to solve customer challenges, needs, and problems with IT, realize functions that did not exist in the world until now, and provide necessary functions with high quality, speed, and appropriate prices.
Company Name: Hammock Inc.
Location: Lucid Square Shinjuku East 3F, 1-3-21 Okubo, Shinjuku-ku, Tokyo
Representative: Daisuke Wakayama, President and CEO
Established: April 1, 1994
Capital: JPY 83.86 million
URL:
Keywords: