[Case Study] Banzai Corporation Utilizes Business Card Management and Sales Support Tool 'HotProfile' to Achieve Operational Efficiency and Enhanced Security
Hammock Corporation announced a case study of Banzai Corporation adopting its cloud-based business card management tool, HotProfile, achieving streamlined operations, visualized customer sharing, and enhanced security.
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- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
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Hammock Corporation (Headquarters: Shinjuku-ku, Tokyo; President: Daisuke Wakayama; Securities Code: 173A; hereinafter "Hammock") has published a case study on the adoption of its cloud-based business card management and sales support tool, "HotProfile," by Banzai Corporation (Headquarters: Minato-ku, Tokyo; President: Masahiro Yanagida; hereinafter "Banzai").
Click here for the full case study article
■ Background of "HotProfile" Adoption
Banzai is a specialized trading company for automotive repair machinery and tools, which began its business in 1920 (Taisho 9) with the import of auto parts and machinery. Boasting top domestic market share in key product categories such as vehicle inspection equipment, lifts, and car wash machines, the company has supported Japan's mobility society for over 100 years. Leveraging its nationwide network of bases and a business structure dedicated to "Total Service," Banzai provides end-to-end services ranging from maintenance shop consulting to construction and after-sales maintenance. The company continues to respond to industry changes, such as adaptation to next-generation vehicles and DX, with its accumulated expertise and reliable technological capabilities.
At Banzai, much of the contact information with customers was managed through paper business cards or by individual employees, resulting in a prolonged situation where this data was not grasped or utilized across the entire organization. For the company, which has bases nationwide and numerous customer touchpoints, the lack of visibility regarding "who is connected to which customer" was a significant challenge. In addition, there were tangible concerns about information leakage risks upon retirement and governance issues due to the use of personal free business card management apps. Prompted by this background, they began considering a business card management system to establish a framework where business card information is managed safely and centrally as an organization, rather than being left to individuals.
- Business cards were managed individually or on paper, making it difficult to share networks or utilize them organizationally.
- Concerns about leakage risks, such as taking information out upon retirement, due to the use of personal free apps.
■ Reasons for Choosing "HotProfile"
Banzai cited the following reasons for selecting HotProfile:
- High reading accuracy reduces the effort needed for corrections, thereby alleviating the burden on frontline staff.
■ Effects of Adoption
Following the adoption of HotProfile, Banzai achieved the following results:
- Drastic reduction in operational burdens and prevention of input errors due to highly accurate business card digitization.
- Visualization of the latest customer information and utilization of human networks through internal sharing of contact and business card information.
- Elimination of the risk of taking information out upon retirement by restricting access exclusively to company-issued devices.
- Construction of an information management infrastructure aimed at acquiring "TISAX" (*), the international standard for the automotive industry.
We have received a comment from Banzai regarding this announcement:
Mr. Masaki Yuhara, Manager, General Affairs Section, General Affairs Department
"In terms of DX, we believe it is important to gradually introduce systems that can be easily used on the front lines. The purpose is not simply to implement a system, but whether it makes daily operations easier. Building on the positive response we've gained from business card management, we plan to streamline operations while ensuring they take root, and we want to continue advancing DX in phases starting from where it's needed."
*TISAX (Trusted Information Security Assessment Exchange)
An information security certification system in the automotive industry jointly developed and operated by the German Association of the Automotive Industry (VDA) and the European Network Exchange (ENX).
■ About Banzai Corporation
https://www.banzai.co.jp/
■ Cloud-based Business Card Management & Sales Support Tool "HotProfile"
HotProfile is a "next-generation" sales platform that integrates AI, starting from business card management. It allows one-stop execution of sales processes necessary for securing orders, such as "new customer acquisition," "business card management," and "sales support," achieving both efficiency and sophistication in sales activities. AI analyzes the vast amount of dormant data on the sales frontlines to visualize and propose the "next move" in sales. By maximizing the use of customer data, it is possible to promote effective sales initiatives. Necessary information is consolidated into one place, serving everyone from "frontline sales reps" to "management," strongly supporting improved sales productivity and increased revenue.
HotProfile Details
About Hammock Corporation
Hammock is a software manufacturer for enterprises. Under its purpose, "Providing new experiences that create the future through the power of technology, towards a society where every individual shines," the company aims to resolve customer issues and needs.
Click here for the full case study article
■ Background of "HotProfile" Adoption
Banzai is a specialized trading company for automotive repair machinery and tools, which began its business in 1920 (Taisho 9) with the import of auto parts and machinery. Boasting top domestic market share in key product categories such as vehicle inspection equipment, lifts, and car wash machines, the company has supported Japan's mobility society for over 100 years. Leveraging its nationwide network of bases and a business structure dedicated to "Total Service," Banzai provides end-to-end services ranging from maintenance shop consulting to construction and after-sales maintenance. The company continues to respond to industry changes, such as adaptation to next-generation vehicles and DX, with its accumulated expertise and reliable technological capabilities.
At Banzai, much of the contact information with customers was managed through paper business cards or by individual employees, resulting in a prolonged situation where this data was not grasped or utilized across the entire organization. For the company, which has bases nationwide and numerous customer touchpoints, the lack of visibility regarding "who is connected to which customer" was a significant challenge. In addition, there were tangible concerns about information leakage risks upon retirement and governance issues due to the use of personal free business card management apps. Prompted by this background, they began considering a business card management system to establish a framework where business card information is managed safely and centrally as an organization, rather than being left to individuals.
- Business cards were managed individually or on paper, making it difficult to share networks or utilize them organizationally.
- Concerns about leakage risks, such as taking information out upon retirement, due to the use of personal free apps.
■ Reasons for Choosing "HotProfile"
Banzai cited the following reasons for selecting HotProfile:
- High reading accuracy reduces the effort needed for corrections, thereby alleviating the burden on frontline staff.
■ Effects of Adoption
Following the adoption of HotProfile, Banzai achieved the following results:
- Drastic reduction in operational burdens and prevention of input errors due to highly accurate business card digitization.
- Visualization of the latest customer information and utilization of human networks through internal sharing of contact and business card information.
- Elimination of the risk of taking information out upon retirement by restricting access exclusively to company-issued devices.
- Construction of an information management infrastructure aimed at acquiring "TISAX" (*), the international standard for the automotive industry.
We have received a comment from Banzai regarding this announcement:
Mr. Masaki Yuhara, Manager, General Affairs Section, General Affairs Department
"In terms of DX, we believe it is important to gradually introduce systems that can be easily used on the front lines. The purpose is not simply to implement a system, but whether it makes daily operations easier. Building on the positive response we've gained from business card management, we plan to streamline operations while ensuring they take root, and we want to continue advancing DX in phases starting from where it's needed."
*TISAX (Trusted Information Security Assessment Exchange)
An information security certification system in the automotive industry jointly developed and operated by the German Association of the Automotive Industry (VDA) and the European Network Exchange (ENX).
■ About Banzai Corporation
https://www.banzai.co.jp/
■ Cloud-based Business Card Management & Sales Support Tool "HotProfile"
HotProfile is a "next-generation" sales platform that integrates AI, starting from business card management. It allows one-stop execution of sales processes necessary for securing orders, such as "new customer acquisition," "business card management," and "sales support," achieving both efficiency and sophistication in sales activities. AI analyzes the vast amount of dormant data on the sales frontlines to visualize and propose the "next move" in sales. By maximizing the use of customer data, it is possible to promote effective sales initiatives. Necessary information is consolidated into one place, serving everyone from "frontline sales reps" to "management," strongly supporting improved sales productivity and increased revenue.
HotProfile Details
About Hammock Corporation
Hammock is a software manufacturer for enterprises. Under its purpose, "Providing new experiences that create the future through the power of technology, towards a society where every individual shines," the company aims to resolve customer issues and needs.