Hamilton POP UP SHOP, Embodying the American Spirit, Opens for a Limited Time at Isetan Shinjuku

Hamilton was founded in 1892 in Lancaster, Pennsylvania, USA. With over 130 years of history, Hamilton's watchmaking technology developed alongside the dawn of the American railroad and has adorned the wrists of soldiers, pilots, and Hollywood stars. As an unwavering watchmaker for filmmakers, Hamilton watches have appeared in over 500 films, with custom watches playing a crucial role in multiple Hollywood blockbusters. In its endeavor to establish authentic characters and storylines through timepieces, Hamilton was also the first to design a brand watch to appear in a video game. Pursuing craftsmanship and precision, Hamilton introduced the world's first battery-powered watch, the "Ventura," in 1957, and the first LED digital watch, the "Hamilton Pulsar," in 1970. To commemorate the 250th anniversary of the founding of the United States, precious archives will make a special visit to Japan. Please enjoy Hamilton's history and its evolving timepieces that carry on its spirit, in the special space unique to this POP UP SHOP.

A Special POP UP SHOP Unraveling the Brand's History, Which Has Walked Hand-in-Hand with American Culture

<Special Sale of Early Release and Limited Edition Models>

The new "Ventura L," inspired by Elvis Presley's starring film "Blue Hawaii" and featuring a refreshing turquoise blue dial with hibiscus flowers, will be available for early release at this POP UP SHOP. Additionally, the "Khaki Field Mechanical 36mm Japan Edition," a modern revival of the "FAPD 5101" issued to U.S. Air Force navigators in 1970, will be re-released. This Japan Edition, produced only in 2026 to mark the 250th anniversary of the founding of the United States and including a leather strap, was a popular model that sold out immediately after its release. We have a wide selection of highly anticipated items.

<Exhibition of Precious "Museum Pieces">

Three legendary timepieces that have graced Hamilton's history will be brought from their home country to Japan.

Hamilton FAPD 5101

A historic military watch produced for U.S. Air Force navigators in 1970. The abbreviation "FAPD" stands for "Federal Aviation Procurement Division," indicating its use for aviation missions. It features robustness, a simple 24-hour dial, an acrylic crystal that is shock-resistant and easily replaceable in the field, and fixed bars to prevent strap breakage during missions.

Ventura Worn by Elvis Presley

The legendary timepiece personally worn by Elvis Presley in his 1961 starring film "Blue Hawaii." This yellow gold "Ventura" appears in multiple scenes of the film, with a particularly bold close-up in one scene. It was this film that led to the "Ventura" becoming known as the "Elvis Watch." It is also famously known that Elvis purchased multiple "Venturas" for personal use after the film and gave them as gifts to close friends and colleagues.

Prop Watch from the Film "Interstellar"

A specially customized watch developed at the request of Christopher Nolan's film production team and actually used in the movie. This Hamilton timepiece, customized for the film, incorporates a device for operating the second hand. Now known by the nickname "Murph Watch," the "Khaki Field Murph 42mm" was originally a movie prop made solely for this film. However, in response to requests from fans of the work for its commercialization, it was added to the "Khaki Field" collection five years after the film's release.

<Exhibition of Collection Items Related to the Film "Blue Hawaii">

Valuable pamphlets and posters from the film, capturing the atmosphere of the 1960s, will be gathered together. The items adorning the space, evoking the excitement of the original release, are curated by rockabilly singer Billy Morokawa, who is also a researcher of Elvis Presley. It is a special exhibition that allows you to immerse yourself in the world of "Blue Hawaii."

Produced by BILLY MOROKAWA

<Hamilton> POP UP SHOP Overview

Period: Wednesday, July 8 - Tuesday, July 21

Location: Isetan Shinjuku Men's Building 1F, Promotion

3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

Inquiries: 03-3352-1111 (Main Operator)

Hours: 10:00 - 20:00

Hamilton Isetan Shinjuku Main Building 5F Watch

Customers who purchase a Hamilton watch during the POP UP SHOP period will receive a tote bag or a pin badge as a gift. Both are store original goods featuring the flagship store in Lancaster, USA, the brand's birthplace, as a motif. These are special Hamilton goods that are normally only available at the Lancaster store.

*Quantities are limited. Available while supplies last.

tote bag pin badge

<Featured Products>

"Ventura L Turquoise Blue" ¥147,400: Early Release

The "Ventura," born in 1957 as the world's first battery-powered watch. Its unique shield-shaped triangular case was designed by Richard Arbib, who also designed the <Cadillac>. Known as a favorite watch of Elvis Presley, this turquoise blue color, inspired by his starring film "Blue Hawaii" and hibiscus flowers, is available for early release.

"Khaki Field Mechanical 36mm Japan Edition" ¥99,000: Re-release

A revival model of the "Hamilton FAPD 5101," developed for U.S. Air Force navigators. It faithfully reproduces the specifications of the time, such as fixed bars and an acrylic crystal, and was produced only in 2026. The Japan Edition with a leather strap was released in a limited quantity of 1,000 units and sold out, but it will be specially re-released at the POP UP SHOP.

"Khaki Field Murph 42mm" ¥166,100

A timepiece that played a crucial role in Christopher Nolan's film "Interstellar" and remains in film history. This masterpiece, affectionately known as the "Murph Watch," has the Morse code for "Eureka" printed on its second hand. The 42mm model appeared five years after the film's release, and a smaller 38mm model was released in 2022.

"PSR" ¥130,900

The "Hamilton Pulsar," the world's first LED digital watch announced in 1970. The "PSR," a revival of the acclaimed "P2," features the same three-dimensional form as the original model with a retro-futuristic feel. It achieves continuous display with an LCD and has been updated for modern use.

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@hamiltonwatch is opening a limited-time POP UP SHOP at Isetan Shinjuku Men's Building 1F starting July 8 (Wed). Featuring early release of the "Ventura L Turquoise Blue" and an exhibition of the watch worn by Elvis Presley, it's packed with special promotions. #hamiltonwatch

About Hamilton

Founded in 1892 in Lancaster, Pennsylvania, USA. With over 130 years of history, Hamilton continues to produce high-precision watches. Hamilton's watchmaking technology developed alongside the dawn of the American railroad and has adorned the wrists of soldiers, pilots, and Hollywood stars. As an unwavering watchmaker for filmmakers, Hamilton watches have appeared in over 500 films, with custom watches playing a crucial role in multiple Hollywood blockbusters. In its endeavor to establish authentic characters and storylines through timepieces, Hamilton was also the first to design a brand watch to appear in a video game. Pursuing craftsmanship and precision, Hamilton introduced the world's first battery-powered watch in 1957 and the first LED digital watch in 1970. Hamilton continues to pursue design, technology, and craftsmanship, and as a member of the Swatch Group, a leading watchmaking company, it creates timepieces that fuse American spirit with Swiss technology.

For more details, please visit HamiltonWatch.com. Follow our accounts @hamiltonwatch on Facebook, X, and Instagram.

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