[April Dream] A 78-Year-Old Established Company Takes on the Challenge of Making Japanese Dashi a 'Global Health Infrastructure'. Targeting 40 Billion Yen in Sales by 2035 with a 'Food OS' Update Starting from the Imperial Hotel
Hamaya Katsuobushi Co., Ltd. announced its April Dream to evolve traditional Japanese dashi into a global health infrastructure to protect the 'eating ability' of the elderly. They aim for 40 billion yen in sales by 2035.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 16:30
- 🔍 Collected: April 1, 2026 at 08:05
- 🤖 AI Analyzed: April 22, 2026 at 08:19 (504h 13m after Collected)
Our company supports April Dream, an initiative to make April 1st a day to share dreams. This press release is the dream of 'Hamaya Katsuobushi'.
To the Press,
April 1, 2026
Hamaya Katsuobushi Co., Ltd.
[April Dream] Making Japanese dashi a global health infrastructure. A 78-year-old katsuobushi maker takes on the challenge.
An OS update to protect 'deliciousness until the end of life'.
Hamaya Katsuobushi Co., Ltd. (Headquarters: Osaka City, CEO: Tadashi Kimura) endorses 'April Dream', which makes April 1st a day to share corporate dreams rather than lies, and declares our dream to protect the 'eating ability' of the elderly worldwide with Japanese dashi culture.
■ Our Dream: From 'delicious' dashi to 'technology that saves the world'
The 'dashi culture' that Japanese people have passed down for hundreds of years. It is not just a seasoning, but a 'compass of life' that harmonizes our minds and bodies. We will evolve this traditional dashi into a 'global health infrastructure' that solves the 'loss of the joy of eating' faced by the elderly worldwide.
■ Background: The value of 'eating ability' seen through over 1,000 food education activities
Since inheriting the family business, CEO Tadashi Kimura has conducted over 1,000 'food education activities' nationwide.
Children's eyes shining at the aroma of freshly shaved katsuobushi, and the elderly whose expressions soften after a sip of 'dashi'.
Through these interactions, the reality hit home: 'the power to eat is the power to live itself.'
However, currently, in our super-aging society, many people around the world are losing the 'joy of eating', standing just one step away from dysphagia (swallowing difficulties). 'Dreams are meant to bring a smile to someone's face.' With this belief, we are challenging ourselves with three innovations.
To the Press,
April 1, 2026
Hamaya Katsuobushi Co., Ltd.
[April Dream] Making Japanese dashi a global health infrastructure. A 78-year-old katsuobushi maker takes on the challenge.
An OS update to protect 'deliciousness until the end of life'.
Hamaya Katsuobushi Co., Ltd. (Headquarters: Osaka City, CEO: Tadashi Kimura) endorses 'April Dream', which makes April 1st a day to share corporate dreams rather than lies, and declares our dream to protect the 'eating ability' of the elderly worldwide with Japanese dashi culture.
■ Our Dream: From 'delicious' dashi to 'technology that saves the world'
The 'dashi culture' that Japanese people have passed down for hundreds of years. It is not just a seasoning, but a 'compass of life' that harmonizes our minds and bodies. We will evolve this traditional dashi into a 'global health infrastructure' that solves the 'loss of the joy of eating' faced by the elderly worldwide.
■ Background: The value of 'eating ability' seen through over 1,000 food education activities
Since inheriting the family business, CEO Tadashi Kimura has conducted over 1,000 'food education activities' nationwide.
Children's eyes shining at the aroma of freshly shaved katsuobushi, and the elderly whose expressions soften after a sip of 'dashi'.
Through these interactions, the reality hit home: 'the power to eat is the power to live itself.'
However, currently, in our super-aging society, many people around the world are losing the 'joy of eating', standing just one step away from dysphagia (swallowing difficulties). 'Dreams are meant to bring a smile to someone's face.' With this belief, we are challenging ourselves with three innovations.