New Brand "Gensun Seifuku Honpo" Launched to Recreate Anime Uniforms in Life-Size, First Collaboration with TV Anime "Nihon Sangoku"
Key facts
- New Brand "Gensun Seifuku Honpo" Launched to Recreate Anime Uniforms in Life-Size, First Collaboration with TV Anime "Nihon Sangoku"
- Hamaru Strategy Inc. has launched a new brand, "Gensun Seifuku Honpo," which recreates anime uniforms in life-size. The first collaboration features products from the TV anime "Nihon Sangoku," including jackets, shirts, and buttons. A fitting event will also be held in Tokyo prior to the release.
- Source: PR Times
- Date: June 13, 2026
Direct answer
Hamaru Strategy Inc. has launched a new brand, "Gensun Seifuku Honpo," which recreates anime uniforms in life-size. The first collaboration features products from the TV anime "Nihon Sangoku," including jackets, shirts, and buttons. A fitting event will also be held in Tokyo prior to the release.
- Citation
- New Brand "Gensun Seifuku Honpo" Launched to Recreate Anime Uniforms in Life-Size, First Collaboration with TV Anime "Nihon Sangoku" (June 13, 2026), PR Times
- Source
- PR Times
- Date
- June 13, 2026
Hamaru Strategy Inc. has launched a new brand, "Gensun Seifuku Honpo," which recreates anime uniforms in life-size. The first collaboration features products from the TV anime "Nihon Sangoku," including jackets, shirts, and buttons. A fitting event will also be held in Tokyo prior to the release.
📋 Article Processing Timeline
- 📰 Published: June 13, 2026 at 00:02
- 🔍 Collected: June 12, 2026 at 15:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (1h 30m after Collected)
Hamaru Strategy Inc. (Headquarters: Taito-ku, Tokyo, Representative Director: Kazuyuki Shimizu), which handles product development and strategy planning for the character business, has launched a new brand called "Gensun Seifuku Honpo."
As the first collaboration, we will recreate three items: the jacket, Y-shirt, and buttons from the TV anime "Nihon Sangoku."
Additionally, we will hold fitting events in Tokyo and Osaka for the release.
First Collaboration: TV Anime "Nihon Sangoku"
What is "Gensun Seifuku Honpo"?
Gensun Seifuku Honpo Logo Mark
"Gensun Seifuku Honpo" is a brand that recreates clothing, such as uniforms, that appear in anime and other works, in life-size for the characters.
We partner with long-established domestic uniform manufacturers to deliver authentic uniforms with a focus on materials and sewing.
Our products are not for cosplay where one becomes the character, but are developed with the aim of enjoying the "reality of the character" by displaying or touching them.
This is Hamaru Strategy's second original brand, following "ChaRAFT BEER," a brand that expresses the world of works and characters through craft beer.
Gensun Seifuku Honpo Official X
https://x.com/lifesized_uni
Background of Brand Launch
Among anime fans, there is a clear need to feel the "reality of the character" through clothing, rather than cosplaying as the character.
However, products that meet this need have rarely been available in the market.
It is rare for clothing recreated based on a character's actual size to be produced at all.
Even if displayed at events like original art exhibitions, it has been common knowledge that they are objects that cannot be purchased, let alone touched.
Furthermore, while many character uniforms for cosplay exist, many are sold without official product licensing.
Even when licensed, they are mostly made with an emphasis on practicality for cosplay.
Therefore, we decided to establish this brand with the desire to create "authentic" uniforms that have obtained official product licensing and have undergone detailed supervision by the copyright holder.
About the TV Anime "Nihon Sangoku" Collaboration Products
Under the supervision of the original author, Ikka Matsuki, we will release a jacket, Y-shirt, and buttons recreating the "Yamato Country subordinate uniform," along with an embroidered handkerchief.
The jacket will be available in sizes for 4 characters.
The Y-shirt will be in a common size for 2 characters each.
Product Details
Gensun Seifuku Honpo Official Website
https://lifesized-uniform.com/
Order Reservation Period
June 11, 2026 (Thursday) - July 5, 2026 (Sunday)
Delivery Period
Scheduled to be delivered sequentially from late September 2026
Order Reception
Hamaru Strategy Mail Order Site "Koubaibu"
https://co-by.com/s/53a24f
Life-Sized Yamato Uniform Jacket
Available in life-size for 4 characters
A proud military uniform of Yamato.
Made with durable fabric that can withstand intense battles.
Three-dimensional tailoring for ease of movement, adapted to the body shape of each subordinate.
Brass buttons gleam dully.
Types (4 types in total)
◆ For Sankaku Seiki
Tailored for subordinates who value discipline and are primarily involved in internal affairs.
A slim silhouette that inspires trust when appearing in public.
◆ For Asaba Hokei
Tailored for ease of drawing a sword and comfortable wear.
A loose silhouette that billows in the wind.
◆ For Ryumon Kōei
Tailored to accommodate a trained physique and sophisticated combat skills.
A silhouette with added volume around the shoulders and chest.
◆ For Kaku Tai mei
Tailored to avoid hindering thought or concentration.
A slightly slim fit that follows the body, yet allows for freedom of movement on horseback.
Price
38,500 yen (tax included)
Yamato Uniform Y-shirt (Men's)
Available in 2 sizes tailored to the characters
A Y-shirt characterized by its sailor collar.
The armholes, collar, and button area are finished with a firm material, maintaining a sharp silhouette even during prolonged combat.
Sizes
L size, M size
・M size for: Ryumon Kōei, Sankaku Seiki
・L size for: Kaku Tai mei, Asaba Hokei
Price
19,800 yen (tax included)
Yamato Uniform Buttons
Jacket buttons also sold separately
Brass buttons included with the jacket.
Sold separately as they are often lost during combat.
Material
Brass
Price
1,200 yen (tax included)
Yamato Emblem Embroidered Handkerchief
Large 100% cotton handkerchief
A pure white handkerchief that can be used for formal occasions or as an emergency bandage during combat.
Price
1,500 yen (tax included)
Manufacturer Introduction
Matsunaga Co., Ltd.
A uniform manufacturer in Ichinomiya City, Aichi Prefecture.
Will celebrate its 120th anniversary in 2026.
For many years, they have produced numerous uniforms and children's clothing based on their high sewing technology.
Matsunaga Co., Ltd. Official Website
http://matsu-naga.co.jp/
Fitting Event
Extended to two days due to high demand
To coincide with the release, we will hold a "New Subordinate Uniform Fitting Event" where you can check the material and length.
Due to the overwhelming response on X, we are adding a date to the Tokyo venue and considering holding an event in Osaka.
Details regarding the Osaka venue will be announced later on the official X of Gensun Seifuku Honpo.
Date and Time
June 20 (Saturday) 12:45 PM - 6:45 PM
June 21 (Sunday) 11:00 AM - 5:00 PM
*Each reservation slot is a 45-minute rotation.
Venue
Yanaka Chashitsu Kumi 1F
6-4-5 Yanaka, Taito-ku, Tokyo
10-minute walk from JR Nippori Station
Admission Fee
Free
Event Content
- Try on the "Life-Sized Yamato Uniform Jacket"
- Exhibition of the "Yamato Uniform Y-shirt"
- Photo opportunities for the above two items
*Please refrain from taking photos of participants wearing the items themselves.
Application
Peatix Event Page (Advance reservation required)
Copyright Notice
© Ikka Matsuki / Shogakukan / Nihon Sangoku Production Committee
"ChaRAFT" is a registered trademark of Hamaru Strategy Inc.
Collaboration Requests Accepted
Gensun Seifuku Honpo is continuously accepting collaboration requests from fans of various works.
If there is a character or work for which you would like to see life-sized uniforms or related items produced, please feel free to send your request via the form below.
Gensun Seifuku Honpo Collaboration Request Form
https://forms.gle/5zbG1eoph4CRHQ499
Company Profile: Hamaru Strategy Inc.
Company Name: Hamaru Strategy Inc.
Headquarters Location: 6-4-5 Yanaka, Taito-ku, Tokyo
Representative Director: Kazuyuki Shimizu
Business Activities: New business development and product planning for the character business
Established: January 2020
HP: https://www.hamaru.co.jp/
A new business planning company specializing in the character business domain.
Characterized by flexible and cutting-edge planning capabilities and meticulous craftsmanship.
As the first collaboration, we will recreate three items: the jacket, Y-shirt, and buttons from the TV anime "Nihon Sangoku."
Additionally, we will hold fitting events in Tokyo and Osaka for the release.
First Collaboration: TV Anime "Nihon Sangoku"
What is "Gensun Seifuku Honpo"?
Gensun Seifuku Honpo Logo Mark
"Gensun Seifuku Honpo" is a brand that recreates clothing, such as uniforms, that appear in anime and other works, in life-size for the characters.
We partner with long-established domestic uniform manufacturers to deliver authentic uniforms with a focus on materials and sewing.
Our products are not for cosplay where one becomes the character, but are developed with the aim of enjoying the "reality of the character" by displaying or touching them.
This is Hamaru Strategy's second original brand, following "ChaRAFT BEER," a brand that expresses the world of works and characters through craft beer.
Gensun Seifuku Honpo Official X
https://x.com/lifesized_uni
Background of Brand Launch
Among anime fans, there is a clear need to feel the "reality of the character" through clothing, rather than cosplaying as the character.
However, products that meet this need have rarely been available in the market.
It is rare for clothing recreated based on a character's actual size to be produced at all.
Even if displayed at events like original art exhibitions, it has been common knowledge that they are objects that cannot be purchased, let alone touched.
Furthermore, while many character uniforms for cosplay exist, many are sold without official product licensing.
Even when licensed, they are mostly made with an emphasis on practicality for cosplay.
Therefore, we decided to establish this brand with the desire to create "authentic" uniforms that have obtained official product licensing and have undergone detailed supervision by the copyright holder.
About the TV Anime "Nihon Sangoku" Collaboration Products
Under the supervision of the original author, Ikka Matsuki, we will release a jacket, Y-shirt, and buttons recreating the "Yamato Country subordinate uniform," along with an embroidered handkerchief.
The jacket will be available in sizes for 4 characters.
The Y-shirt will be in a common size for 2 characters each.
Product Details
Gensun Seifuku Honpo Official Website
https://lifesized-uniform.com/
Order Reservation Period
June 11, 2026 (Thursday) - July 5, 2026 (Sunday)
Delivery Period
Scheduled to be delivered sequentially from late September 2026
Order Reception
Hamaru Strategy Mail Order Site "Koubaibu"
https://co-by.com/s/53a24f
Life-Sized Yamato Uniform Jacket
Available in life-size for 4 characters
A proud military uniform of Yamato.
Made with durable fabric that can withstand intense battles.
Three-dimensional tailoring for ease of movement, adapted to the body shape of each subordinate.
Brass buttons gleam dully.
Types (4 types in total)
◆ For Sankaku Seiki
Tailored for subordinates who value discipline and are primarily involved in internal affairs.
A slim silhouette that inspires trust when appearing in public.
◆ For Asaba Hokei
Tailored for ease of drawing a sword and comfortable wear.
A loose silhouette that billows in the wind.
◆ For Ryumon Kōei
Tailored to accommodate a trained physique and sophisticated combat skills.
A silhouette with added volume around the shoulders and chest.
◆ For Kaku Tai mei
Tailored to avoid hindering thought or concentration.
A slightly slim fit that follows the body, yet allows for freedom of movement on horseback.
Price
38,500 yen (tax included)
Yamato Uniform Y-shirt (Men's)
Available in 2 sizes tailored to the characters
A Y-shirt characterized by its sailor collar.
The armholes, collar, and button area are finished with a firm material, maintaining a sharp silhouette even during prolonged combat.
Sizes
L size, M size
・M size for: Ryumon Kōei, Sankaku Seiki
・L size for: Kaku Tai mei, Asaba Hokei
Price
19,800 yen (tax included)
Yamato Uniform Buttons
Jacket buttons also sold separately
Brass buttons included with the jacket.
Sold separately as they are often lost during combat.
Material
Brass
Price
1,200 yen (tax included)
Yamato Emblem Embroidered Handkerchief
Large 100% cotton handkerchief
A pure white handkerchief that can be used for formal occasions or as an emergency bandage during combat.
Price
1,500 yen (tax included)
Manufacturer Introduction
Matsunaga Co., Ltd.
A uniform manufacturer in Ichinomiya City, Aichi Prefecture.
Will celebrate its 120th anniversary in 2026.
For many years, they have produced numerous uniforms and children's clothing based on their high sewing technology.
Matsunaga Co., Ltd. Official Website
http://matsu-naga.co.jp/
Fitting Event
Extended to two days due to high demand
To coincide with the release, we will hold a "New Subordinate Uniform Fitting Event" where you can check the material and length.
Due to the overwhelming response on X, we are adding a date to the Tokyo venue and considering holding an event in Osaka.
Details regarding the Osaka venue will be announced later on the official X of Gensun Seifuku Honpo.
Date and Time
June 20 (Saturday) 12:45 PM - 6:45 PM
June 21 (Sunday) 11:00 AM - 5:00 PM
*Each reservation slot is a 45-minute rotation.
Venue
Yanaka Chashitsu Kumi 1F
6-4-5 Yanaka, Taito-ku, Tokyo
10-minute walk from JR Nippori Station
Admission Fee
Free
Event Content
- Try on the "Life-Sized Yamato Uniform Jacket"
- Exhibition of the "Yamato Uniform Y-shirt"
- Photo opportunities for the above two items
*Please refrain from taking photos of participants wearing the items themselves.
Application
Peatix Event Page (Advance reservation required)
Copyright Notice
© Ikka Matsuki / Shogakukan / Nihon Sangoku Production Committee
"ChaRAFT" is a registered trademark of Hamaru Strategy Inc.
Collaboration Requests Accepted
Gensun Seifuku Honpo is continuously accepting collaboration requests from fans of various works.
If there is a character or work for which you would like to see life-sized uniforms or related items produced, please feel free to send your request via the form below.
Gensun Seifuku Honpo Collaboration Request Form
https://forms.gle/5zbG1eoph4CRHQ499
Company Profile: Hamaru Strategy Inc.
Company Name: Hamaru Strategy Inc.
Headquarters Location: 6-4-5 Yanaka, Taito-ku, Tokyo
Representative Director: Kazuyuki Shimizu
Business Activities: New business development and product planning for the character business
Established: January 2020
HP: https://www.hamaru.co.jp/
A new business planning company specializing in the character business domain.
Characterized by flexible and cutting-edge planning capabilities and meticulous craftsmanship.
FAQ
What are the key facts in this article?
Hamaru Strategy Inc. has launched a new brand, "Gensun Seifuku Honpo," which recreates anime uniforms in life-size. The first collaboration features products from the TV anime "Nihon Sangoku," including jackets, shirts, and buttons. A fitting event will also be held in Tokyo prior to the release.
What is the direct answer?
Hamaru Strategy Inc. has launched a new brand, "Gensun Seifuku Honpo," which recreates anime uniforms in life-size. The first collaboration features products from the TV anime "Nihon Sangoku," including jackets, shirts, and buttons. A fitting event will also be held in Tokyo prior to the release.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000010.000053969.html | June 13, 2026