Hamaru Strategy Inc. (Headquarters: Taito-ku, Tokyo, Representative Director: Kazuyuki Shimizu), which specializes in character business and new business planning, is conducting a consumer awareness survey on random goods. Consumer interest is extremely high, with over 20,000 responses collected within 24 hours of the survey's release on X, and the number continues to grow. Purpose of this Survey This survey is being conducted to gather opinions and requests regarding random goods from a wide range of consumers. The primary objective is to consolidate, record, and visualize consumer opinions that tend to get lost on social media.

This survey is not a statistically representative survey based on random sampling. However, the voices of fans who voluntarily found and responded to this survey are considered highly valuable, offering candid and enthusiastic opinions that are difficult to collect through company-provided survey forms or buyer surveys for random products. Survey Overview ◆ Survey Name Consumer Opinion Survey on Random Goods 2026

◆ Period March 28, 2026 (Saturday) 18:00 to April 3, 2026 (Friday) 23:59 ※ The survey will close if the number of responses reaches the system limit of 100,000, even within the specified period.

◆ Number of Questions 44 questions in total (including 4 free-response text questions)

◆ Genres of Consumers (Fans) Targeted for Responses Anime / Manga / Mascot Characters / Console Games & Online Games / Social Games / VTubers / Streamers & Singers (non-VTuber) / Voice Actors / Content based on Music/CDs / Male Idols (Japan) / Female Idols (Japan) / Male Idols (Overseas) / Female Idols (Overseas) / 2.5D Stage Plays (including actors) / Stage Plays (non-2.5D, including actors) / Singers & Artists / Transportation (Railways, Airplanes, etc.)

◆ Products Excluded from the Survey ・In-game gacha for social games ・Prize items from crane games, etc. ・TCG (e.g., Pokémon Cards, Yu-Gi-Oh!) ・Event entry tickets or lottery tickets included as bonuses with products

◆ Survey Question Themes ① Confirmation of willingness to cooperate with the survey (1 question) ② Respondent basic information (5 questions) ③ Experience purchasing random goods (6 questions) ④ Likes and dislikes regarding random goods (5 questions) ⑤ Acceptable range for random goods (8 questions) ⑥ Experience with troubles related to random goods (10 questions) ⑦ Improvement measures for random goods (6 questions) ⑧ Other opinions (3 questions)

◆ Survey URL [Survey URL]

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  • Source: PR TIMES
  • Category: News