BS Asahi x Japan's No.1 Magazine 'Halmek' Collaboration Program "Halmek Style: Exciting Recipes for Mature Women with Gin no Marche" Announces Second Broadcast on Sunday, June 28

Halmek Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Takao Miyazawa; a wholly-owned subsidiary of Halmek Holdings Co., Ltd.), publisher of the No.1 selling magazine (※1) 'Halmek', is pleased to announce the second broadcast of its collaborative TV program with BS Asahi, "Halmek Style: Exciting Recipes for Mature Women with Gin no Marche," on Sunday, June 28. We are also launching a recruitment drive for reader models to appear in the Winter 2026 broadcast.

(※1) Japan ABC Association Audit Report (July-December 2025)

(From left in photo) Left: Chigaya Miki, Center: Naho Toda, Right: Asako Yamaoka

BS Asahi has been developing "Gin no Marche," a project centered around seniors, since 2024. By challenging themselves to create events and communities around the program, they aim to realize a society where seniors can play an even more active role through "watching the program, gathering, and connecting."

Meanwhile, Halmek, guided by its management philosophy "We support women aged 50 and over to live better lives," has been delivering information that makes every day enjoyable while staying close to women entering life's turning points.

The fusion of BS Asahi's broadcasting power and Halmek's unique perspective, built on creating a magazine based on readers' real voices, has given birth to the lifestyle information program "Halmek Style: Exciting Recipes for Mature Women with Gin no Marche," aimed at women who want to live actively and enjoy their own way of life even as they age. Following its successful premiere broadcast in September 2025, the second broadcast has now been decided.

Broadcast Content

Information introduced in the magazine 'Halmek' is reconfigured with a unique television perspective. The synergy between TV and the magazine offers content that women aged 50 and over can enjoy through both mediums. The program features actress Naho Toda, who enjoys cooking and spending time in the kitchen; Total Beauty Designer Chigaya Miki; and 'Halmek' Magazine Editor-in-Chief Asako Yamaoka. The three, representing the Halmek generation, will engage in discussions on fashion and lifestyle.

■ Chigaya Miki's Fashion Advice

Chigaya Miki, a Total Beauty Designer who also appeared in the first broadcast, will offer advice on fashion, hair, and makeup for Halmek reader models. She will share tips on styling and point makeup tailored to facial features.

■ "Eye Self-Care for Clear Vision Throughout Life" - A Special Feature Linked to the July 2026 Issue

Ophthalmologist Reiko Arita, who also appeared in the magazine, will be a studio guest. Focusing on "eye health," a topic of high interest for the Halmek generation, she will introduce self-care techniques such as the "blinking exercise."

■ Visiting the World of 'Halmek' Magazine's Popular Series "People, Things, Stories"

We will visit the home of culinary artist Miya Kotera, featured in the July 2026 issue's "People, Things, Stories." Viewers will get a glimpse into her mindful lifestyle, including her balcony garden, long-used pots and tools, and homemade preserved foods and side dishes.

Program Information

Program Title: Halmek Style: Exciting Recipes for Mature Women with Gin no Marche

Broadcaster: BS Asahi

Scheduled Broadcast: Sunday, June 28, 2026, 6:00 PM - 6:54 PM

Cast: Naho Toda (Actress), Chigaya Miki (Total Beauty Designer), Asako Yamaoka (Editor-in-Chief, 'Halmek' Magazine)

Main Content: Fashion advice by Chigaya Miki

Practice with Ophthalmologist Reiko Arita! "Blinking Exercise"

The lifestyle of culinary artist Miya Kotera

Program HP: https://www.bs-asahi.co.jp/halmek-style/

Program Logo

Recruitment Begins for Reader Models to Appear on "Halmek Style"

We are seeking reader models from among 'Halmek' magazine's readership to appear in the next broadcast episode (scheduled for Winter 2026).

- Application Requirements: Must reside in the greater Tokyo area and be able to participate in filming at their home.
- Application Deadline: August 20, 2026 (Thursday) (Postmark valid)

For details, please refer to page 136 of the July 2026 issue of 'Halmek' magazine.

The Halmek Group: Developing Diverse Services Centered Around 'Halmek', Japan's No.1 Selling Magazine

We deliver valuable information to help women aged 50 and over live proactively and vibrantly.

Our content is packed with a wide range of information, including health, cooking, fashion, finance, and interviews with celebrities. Additionally, regular subscribers of 'Halmek' magazine receive a catalog along with their issue, featuring primarily original products for sale. Beyond catalogs, we operate through various channels including our own e-commerce site and retail stores, primarily in department stores. The products we sell span fashion, innerwear, cosmetics, beauty, and health. Through our unique think tank, "Halmek Ikikata Jozu Research Institute," we thoroughly investigate and reflect user feedback in our product development, earning strong support from many women.

'Halmek' Magazine Official Website: https://magazine.halmek.co.jp

■ Company Overview

Company Name: Halmek Co., Ltd.

Representative: President Takao Miyazawa

Head Office Location: 4-1-1 Kagurazaka, Shinjuku-ku, Tokyo 162-0825

Established: July 24, 2012

Business Activities: Publishing and Mail Order Business

Company Website: https://www.halmek-holdings.co.jp/company/group/halmek/