No. 1 Selling Magazine "Halmek" Collaborates with BS Fuji to Launch Lifestyle Information Program "Irodoribiyori ~Exciting Moments That Color Life~"
Halmek Co., Ltd., publisher of the No. 1 selling magazine "Halmek," is collaborating with BS Fuji to broadcast a new lifestyle information program, "Irodoribiyori ~Exciting Moments That Color Life~," on May 17, 2026. Targeting women aged 50 and over, the program will offer engaging and easy-to-understand content on health, housing, money, and travel, including segments linked to the magazine.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 7, 2026 at 23:53 (12h 21m after Collected)
Halmek Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Takao Miyazawa; a wholly-owned subsidiary of Halmek Holdings Co., Ltd.), publisher of the No. 1 selling magazine "Halmek" (※1), will broadcast the TV program "Irodoribiyori ~Exciting Moments That Color Life~" on May 17, 2026 (Sunday) in a joint project with BS Fuji. This initiative aims to deliver lifestyle information, which has been disseminated through the magazine, to a wider audience.
(※1) Japan ABC Association Publisher's Report (January-June 2025)
BS Fuji and the Fujisankei Group are committed to providing new value to active seniors and promoting the creation of services that transcend media boundaries.
Meanwhile, Halmek, under its management philosophy of "supporting women in their 50s and beyond to live better lives," has been close to women at a turning point in their lives, delivering information through the magazine "Halmek" and also through TV programs to enrich their daily lives.
Through this collaboration, combining BS Fuji's broadcasting power with Halmek's strength in creating magazines based on readers' real voices, a new lifestyle information program has been born for women who want to "enjoy their lives more richly and authentically."
Through this program, which combines variety and quality, we will propose tips that resonate with viewers and can be immediately incorporated into their lives starting tomorrow.
Program Content
In this program, Asagaya Shimai will select themes they "want to know more about!" from various topics of interest to Halmek-generation women, such as health, housing, money, and travel, which are introduced in "Halmek" magazine, and deliver them in an enjoyable and easy-to-understand manner.
In a segment linked to "Halmek" magazine, Yumi Kimura, familiar from the popular series "Lymph no Mikata" (Ally of Lymph), will appear as a studio guest. Asagaya Shimai will also be keenly interested in lymph care, and Ms. Kimura will introduce points that can be easily incorporated into daily life.
Furthermore, Tamami Otsu, a tidying professional who appeared in the May 2026 issue (released April 10), will teach "Nainai Kaji" (effortless housework), a new style of housework that responds to the desires of "don't want to bend over," "don't want to try hard," and "don't want to spend time" on cleaning.
By delving deeper into themes of interest to women aged 50 and over, the program is structured to allow viewers to enjoy empathy and new discoveries, making it enjoyable on both TV and in "Halmek" magazine.
Program Information
Program Name: Irodoribiyori ~Exciting Moments That Color Life~
Broadcaster: BS Fuji
Scheduled Broadcast: May 17, 2026 (Sunday) 6:00 PM~
Cast: Asagaya Shimai (comedy duo), Kanako Yanagihara (talent), Shin Nonomura (actor), Toshie Nonomura (talent), Yumi Kimura (lymph care master), Tamami Otsu (cleaning and tidying professional)
Main Content:
Health: Can a 2-week lymph care routine eliminate a protruding belly!?
Housing: Cleaning and tidying professionals teach "Nainai Kaji" for an easy life!
Money: Travel cheaply while working!? Challenge the "helping hand travel"!
Program HP: https://www.bsfuji.tv/irodoribiyori/pub/001.html
Program Logo
Halmek Group, which develops diversified services including the No. 1 selling magazine "Halmek"
We deliver valuable information to help women aged 50 and over live positively and brightly.
It is packed with a wide range of information, including health, cooking, fashion, money, and interviews with celebrities. In addition, subscribers to "Halmek" magazine receive catalogs enclosed with the main issue, primarily selling original products. In addition to catalogs, we operate a wide range of channels, including our own e-commerce site and stores centered on department stores. The products sold are diverse, including fashion, innerwear, cosmetics, beauty, and health, and have gained the support of many women through product development that thoroughly investigates and reflects user feedback via our unique think tank, "Halmek Institute for Skillful Living."
"Halmek" Magazine Official Website: https://magazine.halmek.co.jp
■Company Overview
Trade Name: Halmek Co., Ltd.
Representative: Representative Director and President Takao Miyazawa
Head Office Location: 4-1-1 Kagurazaka, Shinjuku-ku, Tokyo 162-0825
Established: July 24, 2012
Business Activities: Publishing and mail-order business
Company Website: https://www.halmek-holdings.co.jp/company/group/halmek/
(※1) Japan ABC Association Publisher's Report (January-June 2025)
BS Fuji and the Fujisankei Group are committed to providing new value to active seniors and promoting the creation of services that transcend media boundaries.
Meanwhile, Halmek, under its management philosophy of "supporting women in their 50s and beyond to live better lives," has been close to women at a turning point in their lives, delivering information through the magazine "Halmek" and also through TV programs to enrich their daily lives.
Through this collaboration, combining BS Fuji's broadcasting power with Halmek's strength in creating magazines based on readers' real voices, a new lifestyle information program has been born for women who want to "enjoy their lives more richly and authentically."
Through this program, which combines variety and quality, we will propose tips that resonate with viewers and can be immediately incorporated into their lives starting tomorrow.
Program Content
In this program, Asagaya Shimai will select themes they "want to know more about!" from various topics of interest to Halmek-generation women, such as health, housing, money, and travel, which are introduced in "Halmek" magazine, and deliver them in an enjoyable and easy-to-understand manner.
In a segment linked to "Halmek" magazine, Yumi Kimura, familiar from the popular series "Lymph no Mikata" (Ally of Lymph), will appear as a studio guest. Asagaya Shimai will also be keenly interested in lymph care, and Ms. Kimura will introduce points that can be easily incorporated into daily life.
Furthermore, Tamami Otsu, a tidying professional who appeared in the May 2026 issue (released April 10), will teach "Nainai Kaji" (effortless housework), a new style of housework that responds to the desires of "don't want to bend over," "don't want to try hard," and "don't want to spend time" on cleaning.
By delving deeper into themes of interest to women aged 50 and over, the program is structured to allow viewers to enjoy empathy and new discoveries, making it enjoyable on both TV and in "Halmek" magazine.
Program Information
Program Name: Irodoribiyori ~Exciting Moments That Color Life~
Broadcaster: BS Fuji
Scheduled Broadcast: May 17, 2026 (Sunday) 6:00 PM~
Cast: Asagaya Shimai (comedy duo), Kanako Yanagihara (talent), Shin Nonomura (actor), Toshie Nonomura (talent), Yumi Kimura (lymph care master), Tamami Otsu (cleaning and tidying professional)
Main Content:
Health: Can a 2-week lymph care routine eliminate a protruding belly!?
Housing: Cleaning and tidying professionals teach "Nainai Kaji" for an easy life!
Money: Travel cheaply while working!? Challenge the "helping hand travel"!
Program HP: https://www.bsfuji.tv/irodoribiyori/pub/001.html
Program Logo
Halmek Group, which develops diversified services including the No. 1 selling magazine "Halmek"
We deliver valuable information to help women aged 50 and over live positively and brightly.
It is packed with a wide range of information, including health, cooking, fashion, money, and interviews with celebrities. In addition, subscribers to "Halmek" magazine receive catalogs enclosed with the main issue, primarily selling original products. In addition to catalogs, we operate a wide range of channels, including our own e-commerce site and stores centered on department stores. The products sold are diverse, including fashion, innerwear, cosmetics, beauty, and health, and have gained the support of many women through product development that thoroughly investigates and reflects user feedback via our unique think tank, "Halmek Institute for Skillful Living."
"Halmek" Magazine Official Website: https://magazine.halmek.co.jp
■Company Overview
Trade Name: Halmek Co., Ltd.
Representative: Representative Director and President Takao Miyazawa
Head Office Location: 4-1-1 Kagurazaka, Shinjuku-ku, Tokyo 162-0825
Established: July 24, 2012
Business Activities: Publishing and mail-order business
Company Website: https://www.halmek-holdings.co.jp/company/group/halmek/