"Halmek" Magazine Celebrates 10th Anniversary, Supported by Customers, Maintains No.1 Sales

Halmek Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Takao Miyazawa; a wholly-owned subsidiary of Halmek Holdings Inc.), publisher of the No.1 selling magazine "Halmek" (※1), is pleased to announce that the magazine "Halmek" celebrated its 10th anniversary on April 10, 2026. To commemorate the 10th anniversary, special series, participatory campaigns, events, and other commemorative projects will be rolled out sequentially. Along with establishing a commemorative logo filled with gratitude, this logo will be used throughout the year. (※1) Japan ABC Association Publishers Report (January - June 2025) The 10 Years of 'Halmek' That Walked with Our Customers The predecessor to the magazine "Halmek," titled "Ikiiki," was first published in March 1996. In April 2016, the magazine's name was changed to "Halmek," and the company name was also changed to "Halmek," marking a new beginning. Since then, the brand has grown to support the lives of women aged 50 and over, expanding its business in magazines, merchandise sales, and community initiatives. This 10th anniversary marks a milestone in Halmek's new journey. At its core, the magazine "Halmek" has evolved since Asako Yamaoka became editor-in-chief in 2017. Centered around its unique think tank, the "Halmek Ikikata Jozu Research Institute," it has deepened customer understanding and further enhanced its editorial content. "Halmek" consistently delivers practical and reliable information for living a positive and self-directed life by thoroughly listening to readers' voices and carefully reflecting their insights into planning and editing. Despite adopting a direct sales style, delivering subscriptions directly to homes rather than selling through bookstores, this sustained effort led to it becoming the No.1 selling women's magazine since 2019 and the No.1 selling magazine overall since 2022. We express our sincere gratitude to our customers who have consistently supported us, and to everyone who has been part of our journey. We are committed to continuing our efforts as a united company to provide enjoyment to more people in the future. Commemorative Projects to Color the 10th Anniversary Year Will Be Rolled Out Sequentially Throughout the year, projects filled with gratitude towards our customers will be progressively launched. In addition to special series in the magazine, we will energize the 10th anniversary through various forms such as participatory campaigns, reader interaction events, and new learning opportunities. 1. 10th Anniversary Special Series: "My Halmek" Starting with the May 2026 issue (released on April 10, 2026), the magazine "Halmek" will feature a special series titled "My Halmek" in every issue to commemorate the 10th anniversary. This series will feature interviews with readers who have subscribed for a long time, conducted by editorial staff. The first installment will feature a reader who has been reading with her mother since her 50s and enjoys traveling with friends met through Halmek and shopping via "Halmek E-commerce."