Halmek Generation Ranking for Ages 50 and Up: What 'Entertainment Activities to Try' Women Over 50 Choose
Halmek Life is Good Research Institute surveyed women aged 50 and over about their desired entertainment activities, finding movie viewing to be the top choice. This survey sheds light on the leisure and entertainment needs of the senior demographic.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 18:14 (294h 43m after Collected)
Ranked #1 (※1) in sales volume, "Halmek" magazine, etc., through marketing and research consulting, "Halmek Life is Good Research Institute," which constantly explores insights of people aged 50 and over, has released the "Halmek Generation Ranking for Ages 50 and Up: What to Try," based on a survey of women aged 50 and over (preliminary survey: 588 participants, main survey: 519 participants). The theme is "Entertainment Activities to Try."
(※1) Japan ABC Association Publishing Report (January-June 2025)
[Survey Overview]
The survey was conducted in two stages: preliminary and main. In the preliminary survey, respondents were asked to freely describe up to 3 "Entertainment Activities to Try" per person. Based on these responses, considering the "entertainment (play/amusement)" element, the top 20 items were selected. In the main survey, participants evaluated each of the 20 items on a 7-point scale.
Survey Method: Web Questionnaire
Survey Target: Women nationwide aged 50-84
Survey Dates: Preliminary Survey: Wednesday, March 4, 2026 - Monday, March 9, 2026
Main Survey: Monday, March 16, 2026 - Thursday, March 19, 2026
Number of Respondents: Preliminary Survey: 588 participants, Main Survey: 519 participants
*The main survey was re-tabulated so that participants aged 50s, 60s, and 70s and over were equally represented.
The number of respondents in the body of the text is after re-tabulation.
Survey Conducted By: Halmek Age Marketing Inc., Halmek Life is Good Research Institute
[Tabulation Method]
In the evaluation of each item (7-point scale below), the responses "Very much want to try," "Want to try," and "Somewhat want to try" were totaled, and ranked in order of the highest percentage.
[Question] Below are some "Entertainment Activities to Try" that were frequently mentioned. To what extent do you "want to try" each of them?
Very much want to try / Want to try / Somewhat want to try / Cannot say either way / Don't really want to try / Don't want to try / Don't want to try at all
*Interviews and comments from the Director of "Halmek Life is Good Research Institute" are also available.
*When publishing the content of this release, please clearly state the source as "Survey by Halmek Life is Good Research Institute."
[Survey Summary]
1st Place: Movie Viewing
"Movie Viewing" was the #1 "Entertainment Activity to Try." It was ranked #1 in all age groups of 50 and over. The reasons for wanting to try it were ranked #1 "Seems like a good way to refresh," #2 "Seems fun," and #3 "Seems interesting."
2nd Place: Theater Performance
Second place was "Theater Performance." It was ranked 3rd among those in their 50s and 60s, and 2nd among those aged 70 and over. The reasons for wanting to try it were ranked #1 "Seems fun," #2 "Seems interesting," and #3 "Want to experience something non-ordinary."
3rd Place: Going to Live Shows and Concerts
Third place was "Going to Live Shows and Concerts." It was ranked 2nd among those in their 50s and 60s, and 5th among those aged 70 and over. The reasons for wanting to try it were ranked #1 "Seems fun," #2 "Want to feel excited/thrilled," and #3 "Seems energizing."
■ Reasons for Wanting to Try (Top 3 reasons, up to 5th place)
(※1) Japan ABC Association Publishing Report (January-June 2025)
[Survey Overview]
The survey was conducted in two stages: preliminary and main. In the preliminary survey, respondents were asked to freely describe up to 3 "Entertainment Activities to Try" per person. Based on these responses, considering the "entertainment (play/amusement)" element, the top 20 items were selected. In the main survey, participants evaluated each of the 20 items on a 7-point scale.
Survey Method: Web Questionnaire
Survey Target: Women nationwide aged 50-84
Survey Dates: Preliminary Survey: Wednesday, March 4, 2026 - Monday, March 9, 2026
Main Survey: Monday, March 16, 2026 - Thursday, March 19, 2026
Number of Respondents: Preliminary Survey: 588 participants, Main Survey: 519 participants
*The main survey was re-tabulated so that participants aged 50s, 60s, and 70s and over were equally represented.
The number of respondents in the body of the text is after re-tabulation.
Survey Conducted By: Halmek Age Marketing Inc., Halmek Life is Good Research Institute
[Tabulation Method]
In the evaluation of each item (7-point scale below), the responses "Very much want to try," "Want to try," and "Somewhat want to try" were totaled, and ranked in order of the highest percentage.
[Question] Below are some "Entertainment Activities to Try" that were frequently mentioned. To what extent do you "want to try" each of them?
Very much want to try / Want to try / Somewhat want to try / Cannot say either way / Don't really want to try / Don't want to try / Don't want to try at all
*Interviews and comments from the Director of "Halmek Life is Good Research Institute" are also available.
*When publishing the content of this release, please clearly state the source as "Survey by Halmek Life is Good Research Institute."
[Survey Summary]
1st Place: Movie Viewing
"Movie Viewing" was the #1 "Entertainment Activity to Try." It was ranked #1 in all age groups of 50 and over. The reasons for wanting to try it were ranked #1 "Seems like a good way to refresh," #2 "Seems fun," and #3 "Seems interesting."
2nd Place: Theater Performance
Second place was "Theater Performance." It was ranked 3rd among those in their 50s and 60s, and 2nd among those aged 70 and over. The reasons for wanting to try it were ranked #1 "Seems fun," #2 "Seems interesting," and #3 "Want to experience something non-ordinary."
3rd Place: Going to Live Shows and Concerts
Third place was "Going to Live Shows and Concerts." It was ranked 2nd among those in their 50s and 60s, and 5th among those aged 70 and over. The reasons for wanting to try it were ranked #1 "Seems fun," #2 "Want to feel excited/thrilled," and #3 "Seems energizing."
■ Reasons for Wanting to Try (Top 3 reasons, up to 5th place)