On July 23rd, "Fumidobi" (Letter Writing Day), Experience "Time to Write and Find Peace." Japan Hallmark x Bunson Village Collaboration Campaign Launched

Nihon Hallmark Co., Ltd. (Headquarters: Minato-ku, Tokyo) will launch a collaborative project with "Bunson Village" (https://www.fumibito.com/), a secure letter-writing community that does not use addresses or names, where approximately 130,000 letters are exchanged annually. The campaign will run on the official online store and official social media channels starting July 1st (Wed).

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1. Joint SNS Campaign: July 1, 2026 (Wed) - July 26, 2026 (Sun)

2. Campaign for Nihon Hallmark and Bunson Village Members: July 1, 2026 (Wed) - September 30, 2026 (Wed)

In an era where digital communication is mainstream, letters are being re-evaluated as a "means to convey feelings with care." Voices saying "I want to exchange letters" are spreading, especially among younger generations on social media, and renewed attention is being paid to the time spent choosing stationery and carefully writing words, as well as the experience of sending thoughts with care and sharing empathy.

I like collecting letter sets and stationery but don't have many opportunities to use them.

SNS communication is convenient, but sometimes I want to take a break from it. I'd like to enjoy leisurely exchanges through letters.

I want to create personal time that brings peace to my heart.

I want to connect with friends who share my hobbies.

I want to experience the excitement of checking my mailbox again.

To help people like this enjoy a life with letters, we are partnering with "Bunson Village," which started in 2024. This year marks our third campaign, which has been well-received by letter and pen pal fans nationwide, and we will be implementing it with enhanced content.

1. Joint SNS Campaign

[Campaign Period] July 1, 2026 (Wed) 10:00 AM - July 26, 2026 (Sun) 11:59 PM

[How to Enter] X (formerly Twitter) Follow both the Nihon Hallmark and Bunson Village accounts, and repost the announcement post. Nihon Hallmark Official X: https://x.com/Hallmark_Japan

Bunson Village Official X: https://x.com/buntsumura

Instagram Follow both the Nihon Hallmark and Bunson Village accounts, like the announcement post, and reply with your thoughts on letter writing.

Nihon Hallmark Official Instagram: https://www.instagram.com/hallmark_japan

Bunson Village Official Instagram: https://www.instagram.com/buntsu_mura

[Number of Winners] X / Instagram: 5 winners in total

[Prizes]

A set of Hallmark products (letters, cards, etc.)

3-month membership for Bunson Village

*Existing Bunson Village members are also eligible.

*For existing members, the fee for 3 months (3,200 yen including tax) will be free. For non-members, the "3-Month Trial Course" (2,310 yen including tax) will be free.

Bunson Village Standard Usage Fees can be found here: https://www.fumibito.com/rate.html

[Details Page]

https://hallmark.jp/blogs/campaign/2026_buntsumura

2. Campaign for Members

[Campaign Overview]

For Members of the Nihon Hallmark Official Online Store

Receive a discount code to try Bunson Village's "3-Month Trial Course" (regular price: 2,310 yen including tax) at a 20% discount!

*The trial course must start between July 1, 2026 (Wed) and September 30, 2026 (Wed).

*The Bunson Village coupon code will be displayed on the My Page of the Nihon Hallmark Official Online Store.

For Bunson Village Members

Receive a 20% OFF coupon to use on the Nihon Hallmark Official Online Store (https://hallmark.jp) during the campaign period!

*Can be used multiple times during the period.

*Imported goods, outlet items, and other special offer items are not eligible for the coupon.

*The coupon code for the Nihon Hallmark Official Online Store will be displayed on the Bunson Village member's My Page.

[Campaign Period] July 1, 2026 (Wed) 10:00 AM - September 30, 2026 (Wed) 11:59 PM

[Details Page]

Please check below for details on how to use the coupon code.

https://hallmark.jp/blogs/campaign/2026_buntsumura

[Contact for Media Inquiries]

Nihon Hallmark Co., Ltd. Public Relations Department

Email: nh_pr@hallmark.com

About Bunson Village

A membership community that allows members to safely exchange letters with "fumibito" (letter writers) across the country through the administration office, without revealing personal information such as address and name. Started in 2009, it celebrated its 15th anniversary last year. The number of members is approximately 3,500 nationwide (as of June 2026). It is used by people of various ages, from teenagers to their 80s, with approximately 130,000 letters exchanged annually, and letter exchanges are becoming increasingly active.

▼ Introduction video for the secure letter-writing community "Bunson Village" without addresses or names

https://www.youtube.com/watch?v=JR8ME8lUy0w

About Nihon Hallmark

Hallmark (Hallmark Cards, Inc. / Headquarters: Kansas City, Missouri, USA) is an American greeting card brand loved in over 100 countries worldwide.

Founded in 1910, Hallmark boasts over 100 years of history in the United States and upholds the universal brand mission of "sharing joy, connecting with compassion, and celebrating special moments." The company designs, develops, and sells greeting cards and related products.

Hallmark products can also be purchased on our online store. Products from the American Hallmark company are also on sale!

[Official Online Store] https://hallmark.jp

[Rakuten Ichiba Store] https://www.rakuten.co.jp/nihon-hallmark/

[X] https://x.com/Hallmark_Japan

[Instagram] https://www.instagram.com/hallmark_japan/

[Facebook] https://www.facebook.com/hallmarkjapan/

[YouTube] https://www.youtube.com/@hallmark_japan