[Connecting Handwritten Culture to the Future] Recruiting 4th Term 'Hallmark Ambassadors' to Share the Charm of Cards and Letters

Hallmark Japan (Headquarters: Shiba, Minato-ku, Tokyo) will begin recruiting for the 4th cohort of 'Hallmark Ambassadors' on June 11, 2026 (Thursday). These ambassadors will test new Hallmark products released several times a year and share their charm and usage ideas with us online.

## Background of the Ambassador Program
In recent years, the spread of SNS and digital communication has led to a decrease in opportunities to write letters and cards. However, the unique warmth and value of handwriting are being re-evaluated. Hallmark aims to connect the 'culture of conveying thoughts' to the future. Through this program, we aim to disseminate the appeal of our products from a consumer perspective and create new usage scenarios.

## Program Overview
- 【Activity Period】 July 2026 – July 2027
- 【Activities】 Regularly test products released multiple times a year (greeting cards, letter sets, stationery, etc.) and introduce them on social media.
- 【Benefits】 Receipt of new and popular products, discount coupons for the official online store, and features on our official media.

## Application Requirements
- 【Application Period】 June 11, 2026 (Thu) – June 22, 2026 (Mon)
- 【Number of Recruits】 Up to 10 people
- 【Eligibility】 Must be at least 18 years old and reside in Japan. Must operate an X or Instagram account and be able to make continuous posts at least once a month.

Please refer to the official website for application details: https://hallmark.jp/blogs/news/ambassador2026