Subtle Moomin Patterns for Adults. New Stationery & Goods Collection to Brighten Early Summer, Released by Nihon Hallmark
Nihon Hallmark will release a new collection of Moomin stationery and goods, featuring subtle Moomin patterns suitable for adults, on May 11, 2026. This collection, designed to bring a refreshing touch to early summer, will be available at specialty stores, mass retailers nationwide, and the official online store.
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- 📰 Published: May 8, 2026 at 00:00
- 🔍 Collected: May 7, 2026 at 15:32
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Nihon Hallmark Co., Ltd. (Headquarters: Shiba, Minato-ku, Tokyo) will launch a Moomin stationery collection on Monday, May 11, 2026.
Surrounded by flowers, enjoying snacks, or having outdoor fun—we have created designs that blend easily into the lifestyles of adult generations by subtly incorporating diverse art that enhances the characters' charm into patterns. Each pattern features motifs closely associated with the characters, further enriching the world of Moominvalley.
■ Number of New Products
A total of 24 new items.
■ Release Date
Monday, May 11, 2026.
■ Retailers
Nationwide specialty stores and mass retailers *Limited channels
And Nihon Hallmark official online store
https://hallmark.jp/
▼Click here for the collection special page
https://hallmark.jp/collections/moomin-valleys-day
*Products will be displayed after the release date on Monday, May 11.
Concept
"Moomin valley’s day" ~A colorful everyday life with Moomin items~
This stationery collection allows you to gently incorporate the world of Moominvalley into your daily life, finding comfort in the rich expressions and adorable gestures of the characters. Timed with the warming May season towards summer, it is finished in clean colors that evoke a refreshing feeling.
Pattern designs combining characters and motifs for subtle cuteness
Various poses and expressions of characters are combined with themed motifs and arranged in a neat pattern. For the first time in our lineup, the popular character "Hattifatteners" is featured as a standalone pattern!
[Pink] Main Character: Little My
Exciting snack time surrounded by fruits
[Greige] Main Character: Snufkin
Carefree outdoor fun with nature
[Blue] Main Character: Moomin
A serene moment feeling the blue sky and sea breeze
[Yellow] Main Character: Hattifatteners
A mysterious world of Hattifatteners sparkling with thunder and electricity
Big Clips
Large clips that securely hold notebooks, documents, books, bags, etc. Their substantial size and cute Moomin art also serve as an accent for your desk.
4 types in total / 616 yen each (tax included)
Zipper Bags
Zipper bags useful for organizing snacks, hygiene products, cables, etc. A set of large and small sizes that can be used according to purpose.
4 types in total / 748 yen each (tax included)
Letter Sets
4 types in total / 616 yen each (tax included)
Memo Pads
Square memo pads with 100 sheets, perfect for ample use. Useful for notes at the office or home, as well as for short messages.
4 types in total / 572 yen each (tax included)
Ring Notebooks
4 types in total / 825 yen each (tax included)
Sticky Notes
4 types in total / 484 yen each (tax included)
The currently available "Favorite Charm It's So Me!" also features the same design!
Make your daily belongings cuter and more personalized. You can coordinate your items with the same design as the collection.
▼Lineup here
https://hallmark.jp/collections/its-so-me
©Moomin Characters™
[Contact for press inquiries regarding this matter]
Nihon Hallmark Co., Ltd. Public Relations
Email: nh_pr@hallmark.com
■ About Nihon Hallmark
Hallmark (Hallmark Cards, Inc. / Headquarters: Kansas City, Missouri, USA) is an American greeting card brand loved in over 100 countries worldwide.
Founded in 1910, Hallmark, with over 100 years of history in the United States, upholds the universal brand mission of "sharing joy, connecting through caring, and celebrating special moments." It designs, plans, develops, and sells greeting-related products, including greeting cards.
Hallmark products can also be purchased at our online store. Products from Hallmark USA are also popular and available!
[Official Online Store] https://hallmark.jp
[Rakuten Store] https://www.rakuten.co.jp/nihon-hallmark/
[X] https://twitter.com/Hallmark_Japan
[Instagram] https://www.instagram.com/hallmark_japan/
[Face
Surrounded by flowers, enjoying snacks, or having outdoor fun—we have created designs that blend easily into the lifestyles of adult generations by subtly incorporating diverse art that enhances the characters' charm into patterns. Each pattern features motifs closely associated with the characters, further enriching the world of Moominvalley.
■ Number of New Products
A total of 24 new items.
■ Release Date
Monday, May 11, 2026.
■ Retailers
Nationwide specialty stores and mass retailers *Limited channels
And Nihon Hallmark official online store
https://hallmark.jp/
▼Click here for the collection special page
https://hallmark.jp/collections/moomin-valleys-day
*Products will be displayed after the release date on Monday, May 11.
Concept
"Moomin valley’s day" ~A colorful everyday life with Moomin items~
This stationery collection allows you to gently incorporate the world of Moominvalley into your daily life, finding comfort in the rich expressions and adorable gestures of the characters. Timed with the warming May season towards summer, it is finished in clean colors that evoke a refreshing feeling.
Pattern designs combining characters and motifs for subtle cuteness
Various poses and expressions of characters are combined with themed motifs and arranged in a neat pattern. For the first time in our lineup, the popular character "Hattifatteners" is featured as a standalone pattern!
[Pink] Main Character: Little My
Exciting snack time surrounded by fruits
[Greige] Main Character: Snufkin
Carefree outdoor fun with nature
[Blue] Main Character: Moomin
A serene moment feeling the blue sky and sea breeze
[Yellow] Main Character: Hattifatteners
A mysterious world of Hattifatteners sparkling with thunder and electricity
Big Clips
Large clips that securely hold notebooks, documents, books, bags, etc. Their substantial size and cute Moomin art also serve as an accent for your desk.
4 types in total / 616 yen each (tax included)
Zipper Bags
Zipper bags useful for organizing snacks, hygiene products, cables, etc. A set of large and small sizes that can be used according to purpose.
4 types in total / 748 yen each (tax included)
Letter Sets
4 types in total / 616 yen each (tax included)
Memo Pads
Square memo pads with 100 sheets, perfect for ample use. Useful for notes at the office or home, as well as for short messages.
4 types in total / 572 yen each (tax included)
Ring Notebooks
4 types in total / 825 yen each (tax included)
Sticky Notes
4 types in total / 484 yen each (tax included)
The currently available "Favorite Charm It's So Me!" also features the same design!
Make your daily belongings cuter and more personalized. You can coordinate your items with the same design as the collection.
▼Lineup here
https://hallmark.jp/collections/its-so-me
©Moomin Characters™
[Contact for press inquiries regarding this matter]
Nihon Hallmark Co., Ltd. Public Relations
Email: nh_pr@hallmark.com
■ About Nihon Hallmark
Hallmark (Hallmark Cards, Inc. / Headquarters: Kansas City, Missouri, USA) is an American greeting card brand loved in over 100 countries worldwide.
Founded in 1910, Hallmark, with over 100 years of history in the United States, upholds the universal brand mission of "sharing joy, connecting through caring, and celebrating special moments." It designs, plans, develops, and sells greeting-related products, including greeting cards.
Hallmark products can also be purchased at our online store. Products from Hallmark USA are also popular and available!
[Official Online Store] https://hallmark.jp
[Rakuten Store] https://www.rakuten.co.jp/nihon-hallmark/
[X] https://twitter.com/Hallmark_Japan
[Instagram] https://www.instagram.com/hallmark_japan/
[Face