Nippon Hallmark Launches Summer-Themed Products Featuring Fireworks, Wind Chimes, and Bon Odori to Brighten Summer Greetings, Including Summer Cards and Postcards
Nippon Hallmark is launching 58 new summer-themed products, including summer cards, postcards, and 'pochibukuro' (small envelopes) with hologram foil, featuring fireworks, wind chimes, and Bon Odori, to vividly color summer greetings starting April 6, 2026.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 00:00
- 🔍 Collected: April 2, 2026 at 19:36
- 🤖 AI Analyzed: April 17, 2026 at 23:44 (364h 7m after Collected)
Nippon Hallmark Co., Ltd. (Headquarters: Shiba, Minato-ku, Tokyo) will launch Summer Music Box Cards, Summer Greeting Cards, Summer Postcards, and Summer-themed Pochibukuro on Monday, April 6, 2026.
《Summer Music Box Cards / Summer Greeting Cards》
These cards express iconic Japanese summer scenes such as fireworks festivals, Bon Odori stages, and wind chime markets in three dimensions. The lineup is meticulously crafted, featuring refreshing transparent materials and silver foil processing, and a cohesive world view that extends even to the envelope.
《Summer Postcards》
To enhance the "joy of giving," we have strengthened the development of more vibrant and special designs. For the first time, full-pattern / single-sheet types have been added.
《Summer-themed Pochibukuro》
Perfect for summer vacation allowances or small gifts, our summer-themed pochibukuro now feature new impactful designs with hologram foil processing. The number of sheets included has been adjusted to meet modern needs.
■ Number of Products Released
A total of 58 new products (14 of which are featured in this release)
■ Release Date
Monday, April 6, 2026
■ Retailers
Specialty stores and mass retailers nationwide
and Nippon Hallmark Official Online Store
A Must-See for Cat Lovers: Adorable Summer Music Box Cards
The popular cat motif, a year-round favorite, now appears on our LED light-equipped music box cards, which are known for their rich expression through light and sound! This design features cute cats from behind, set against colorful fireworks lighting up the summer night sky. It includes two songs: cat meows and the sound of fireworks, plus an original nostalgic summer song. The cat-face shaped fireworks are a highlight.
▼Watch the video here
A Rich Selection of Summer Greeting Cards for Display
We have expanded our range of three-dimensional cards that can be stood up and displayed, which are becoming established not only as gifts but also as easy seasonal interior decorations. Recently, more people are displaying them with acrylic stands, mascots, or plush toys of their favorite characters or artists as part of their 'oshi-katsu' (fandom activities)!
Fireworks Festival
The dynamism of a large-scale fireworks festival is captured in a 3D card! Colorful fireworks spreading across the night sky are beautifully expressed in intricate detail with delicate laser processing. The envelope also features a fireworks motif, adding depth and splendor to the entire package.
Wind Chime Shop
A design themed around a wind chime market joins our popular landscape-style 3D series, which encapsulates summer scenes in a card. Motifs are intricately drawn in fine detail, making it enjoyable to view from various angles.
Summer Festival and Yagura
The excitement of a summer festival with fireworks and food stalls is expressed in 3D! This card is packed with meticulous details, such as food stalls surrounding the yagura (stage) and lost geta (wooden clogs), making it enjoyable to examine closely.
Summer Traditions
Motifs that evoke Japanese summer, such as uchiwa (fans), morning glories, and sunflowers, are depicted in a refreshing watercolor style. Among them, the mosquito coil pig is gaining popularity overseas in recent years as a cute interior decoration! It's compact and recommended as a souvenir.
Underwater World
This design imagines an underwater world spreading beyond a rock tunnel. The highlight is the whale swaying as if swimming. Transparent materials with silver foil processing express the sparkling beauty of the sea.
Summer Postcards Perfect for Seasonal Greetings and Personal Use
New Full-Pattern Type with Outstanding Presence
A special single-sheet postcard with hologram foil and graining processing has been added to the lineup. With a full-pattern design, it's not only perfect for summer greetings but also recommended for display as an interior decoration.
FAQ
When will the new products be released?
They will be released on Monday, April 6, 2026.
What kind of products will be released?
A total of 58 items themed around Japanese summer, including summer music box cards, summer greeting cards, summer postcards, and summer-themed 'pochibukuro' (small envelopes).
Where can I purchase these products?
They can be purchased at specialty stores and mass retailers nationwide, as well as on the Nippon Hallmark official online store.