Bringing the Moomin Worldview to Gently Tidy the Air in Your Life
Haru Industry Co., Ltd. has launched a line of plant-derived, fragrance-free deodorizing items in collaboration with the Moomin worldview. The collaboration aligns Moomin's respect for nature with Haru Industry's pursuit of "true odorlessness," aiming to create comfortable living spaces. The series includes deodorizing beads for use in living rooms, bedrooms, and other areas.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:50
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 22, 2026 at 01:16 (488h 28m after Collected)
Haru Industry Co., Ltd. (Headquarters: Shizuoka City, Shizuoka Prefecture; Representative Director: Reiichi Matsuura; hereinafter "the Company") will launch deodorizing items in collaboration with Moomin.
## The Moomin Story Depicts Nature as It Is and a Place Where One Can Spend Time with Peace of Mind
Moominvalley, depicted by Finnish author Tove Jansson, is a place surrounded by rich greenery where diverse creatures live happily as themselves.
Throughout the story, respect for nature, an appreciation for the unseen, and the importance of a "safe place to return to" where everyone is warmly welcomed are quietly portrayed.
## Our Company's Approach to Manufacturing, Close to Daily Life
Through the development and manufacturing of deodorizing liquids using 100% plant-derived deodorizing components, including conifers, our company has been committed to creating comfortable spaces where people can feel at ease, based on the philosophy of "true odorlessness."
Our origin lies in not masking odors with fragrance, but rather utilizing nature's purifying action to gently and quietly tidy up spaces, subtly accompanying daily life.
## This Collaboration Born from Overlapping Worldviews
The Moomin story, which lives in harmony with nature, and our company's manufacturing, which utilizes the power of plants to gently tidy up spaces.
The mutual desire to cherish "unseen comfort" overlapped, leading to the birth of this Moomin collaboration product.
### Product Overview / Product Introduction
This product is a deodorizing series that gently tidies up daily "bothersome odors" while adhering to the Moomin worldview.
It is an odorless type of deodorizer formulated with 100% plant-derived deodorizing components that gently tidies up the space itself, rather than covering up odors with fragrance.
It can be used in various daily scenes such as living rooms, entrances, bedrooms, and for clothing and fabric products.
### 🔹Moomin Deodorizing Beads 600g Set of 2
Price: 2,640 yen (tax included)
A set of two 600g deodorizing beads.
Deodorizing beads that gently care for bothersome odors in your room just by placing them.
They can be used in various spaces such as living rooms, entrances, and bedrooms.
Being an odorless type, they do not detract from the atmosphere of the space and subtly blend into the interior, accompanying your daily life.
## The Moomin Story Depicts Nature as It Is and a Place Where One Can Spend Time with Peace of Mind
Moominvalley, depicted by Finnish author Tove Jansson, is a place surrounded by rich greenery where diverse creatures live happily as themselves.
Throughout the story, respect for nature, an appreciation for the unseen, and the importance of a "safe place to return to" where everyone is warmly welcomed are quietly portrayed.
## Our Company's Approach to Manufacturing, Close to Daily Life
Through the development and manufacturing of deodorizing liquids using 100% plant-derived deodorizing components, including conifers, our company has been committed to creating comfortable spaces where people can feel at ease, based on the philosophy of "true odorlessness."
Our origin lies in not masking odors with fragrance, but rather utilizing nature's purifying action to gently and quietly tidy up spaces, subtly accompanying daily life.
## This Collaboration Born from Overlapping Worldviews
The Moomin story, which lives in harmony with nature, and our company's manufacturing, which utilizes the power of plants to gently tidy up spaces.
The mutual desire to cherish "unseen comfort" overlapped, leading to the birth of this Moomin collaboration product.
### Product Overview / Product Introduction
This product is a deodorizing series that gently tidies up daily "bothersome odors" while adhering to the Moomin worldview.
It is an odorless type of deodorizer formulated with 100% plant-derived deodorizing components that gently tidies up the space itself, rather than covering up odors with fragrance.
It can be used in various daily scenes such as living rooms, entrances, bedrooms, and for clothing and fabric products.
### 🔹Moomin Deodorizing Beads 600g Set of 2
Price: 2,640 yen (tax included)
A set of two 600g deodorizing beads.
Deodorizing beads that gently care for bothersome odors in your room just by placing them.
They can be used in various spaces such as living rooms, entrances, and bedrooms.
Being an odorless type, they do not detract from the atmosphere of the space and subtly blend into the interior, accompanying your daily life.