Hakutsuru to Hold 'Sake Brewery Open House' (Free Admission) on May 23! ~Frozen Sake and Kobe Wine Debut at Paid Tastings!~
Hakutsuru Sake Brewing will host its 'Sake Brewery Open House' on May 23, 2026, at two venues: the head office/sake museum side and the product factory side. The event aims for community contribution and promotion of sake culture, featuring new frozen sake and Kobe wine at paid tastings, lucky bag sales, factory tours, local Kobe vegetable sales, and children's activities.
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- 📰 Published: April 22, 2026 at 23:00
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Hakutsuru Sake Brewing Co., Ltd. will hold the 'Hakutsuru Spring 2026 'Sake Brewery Open House'' on Saturday, May 23, 2026, with the aim of contributing to the local community, developing demand for sake, and promoting the Hakutsuru brand.
This event will be held at two venues: the head office/sake museum side and the product factory side. At the head office/sake museum side, in addition to the popular lucky bags and factory tours held annually, there will also be sales of Kobe vegetables and activities for children. The product factory side will feature the customary paid tastings, food stalls and kitchen cars by local businesses and residents, and a stage with professional performances, sake brewing songs, and barrel rolling shows.
Scenes from past Sake Brewery Open Houses
This year's paid tastings will feature 'Hakutsuru Blanc' frozen sake, which was popular at the 2025 Osaka-Kansai Expo, as well as the debut of Kobe wine and 'Kobe Cabernet Sauvignon Juice,' a juice made from 100% Kobe-grown wine grapes. Please enjoy pairing these with the carefully selected dishes and desserts from the food stalls and kitchen cars. A covered dining area will be provided, so you can enjoy the event safely even in the rain.
At the Kobe vegetable sales, local Kobe farmers will directly sell fresh vegetables and rice (Kobe rice), among other items.
For children's activities, we will offer paper-making experiences using recycled sake packs and super ball scooping. In addition, outdoor goods, in cooperation with Logos, will be set up on the lawn south of the Hakutsuru Sake Brewery Museum and will be open exclusively to parent-child pairs. To ensure a safe and enjoyable experience for families, drinking alcohol on the lawn is prohibited.
We have many other activities planned for the 'Sake Brewery Open House.' Please take your time and enjoy it in your preferred style.
For those who find it difficult to attend on the day due to distance, 'Lucky Boxes' will be available on our official online shop.
◆Event Details
1. Title: Hakutsuru Spring 2026 'Sake Brewery Open House'
2. Date: Saturday, May 23, 2026
3. Time: 9:30 AM - 4:00 PM
4. Admission: Free
5. Reservation: Not required (entry may be restricted depending on crowd conditions)
6. Content
Head Office/Sake Museum Side
○ Factory Tour (approx. 20 minutes)
Participation fee: Free
Time: 10:00 AM - 3:00 PM / starts approximately every 20 minutes
*Self-guided tour (with video commentary), *Entry restrictions apply
○ Lucky Bag Sale
Sales start: 9:30 AM
Quantity: Limited to 600 sets
Price: 2,000 yen (tax included)
Contents:
Hakutsuru Sake Pack Maru Cold Sake 900ml 1 bottle
Josen Hakutsuru Shiboritate Junmai 720ml 1 bottle
Hakutsuru Awayuki Sparkling 300ml 1 bottle
Hakutsuru Kaoru Umakuchi Daiginjo Genshu Can 180ml 1 bottle
Hakutsuru Purupuru Peach Sake 240ml 1 bottle
Hakutsuru Purupuru Muscat 240ml 1 bottle
*Lucky bag purchases are limited to one set per person.
Lucky Bag
○ Kobe Vegetable Sales (Direct sales from Kobe farmers)
・Koike Farm Kome House Co., Ltd. (Haze Valley Town, Nishi Ward)
・Ozaki Farm (Haze Valley Town, Nishi Ward)
・Oshi Vegetable (Oshibe Valley Town, Nishi Ward)
*Sales may not proceed as planned due to bad weather or other unforeseen circumstances.
○ Children's Activities
・Paper-making experience
・Children's Festival : Super ball scooping, yo-yo fishing, etc.
・Lawn Open House (Parent-child only) : For children only, accompanied by a guardian, no drinking, no entry during rain.
Product Factory Side
○ Paid Tastings
[Tasting ticket: 500 yen per ticket (tax included, 6 tickets per sheet) / Sold at the tasting ticket counter on the day]
*Tasting ticket sales end at 3:00 PM.
・Sake
Tarekuchi (freshly pressed sake), Hakutsuru Shoun Junmai Ginjo Hakutsurunishiki,
Hakutsuru Blanc, Frozen Sake, etc.
・Other than Sake
Kobe Wine, BLUE MOON (beer), ZIMA CAN (liqueur), Sake Highball (Daiginjo + soda),
Kobe Cabernet Sauvignon Juice <100% Kobe-grown wine grape juice> (soft drink)
○ Stage Schedule
10:30 AM ~ Barrel Rolling Show
12:00 PM ~ Sake Brewing Song
1:00 PM ~ Sake Brewery Band 'Sakana Babies'
2:30 PM ~ Funk Band 'aco106'
○ Food Stalls
・Saba Sushi Specialty Store Sabaya: Toro Saba Bo Sushi, etc.
・Kanetetsu Delica Foods: Fish paste products
・MCC Foods: Kobe Nagata Beef Sujibokkake
・Hibiyaen: Karasumi (bottarga)
・Kureta Machizukuri no Kai: Takoyaki, Yakisoba, soft drinks, etc.
○ Kitchen Cars
・An Com Chua: Banh Mi
・THEO: Baumkuchen
7. Location
Hakutsuru Sake Brewing Co., Ltd.
4-5-5 Sumiyoshiminamimachi, Higashinada-ku, Kobe City
・Hanshin