“Being able to enjoy things is the strongest. Toasting is the best.” Hakutake Shiro new commercial “Make Life Interesting.” Released on April 6 (Shiro Day)

Takahashi Shuzo Co., Ltd. (Location: Hitoyoshi City, Kumamoto Prefecture; President: Mitsuhiro Takahashi) will release a new commercial for "Hakutake Shiro," a rice shochu known for its elegant aroma, light mouthfeel, and refreshing, clear, light taste, titled "Make Life Interesting," on April 6 (Shiro Day).

Highlights of the new TV commercial "Make Life Interesting." This new commercial, "Make Life Interesting," features people who are fully enjoying their hobbies and leisure, such as idol fans, anime fans, sports supporters, and campers. Against the backdrop of daily scenes where people enthusiastically enjoy live concerts and sports spectating as sustenance for life, "Hakutake Shiro" appears as a product that boosts their energy, helps them share joy with friends, and enriches their lives. With its elegant aroma, light mouthfeel, and refreshing, clear, light taste, "Hakutake Shiro" pairs well with any meal. The message conveyed is that it is not only an excellent sake for meals but also has a taste that is accessible to all generations. We hope that "Hakutake Shiro" will be enjoyed in various settings, such as at home, restaurants, music festivals, and outdoor activities, enhancing the mood. Through this commercial, we hope that "Hakutake Shiro" will meet as many customers as possible and gently accompany them.