'Being able to find things interesting is the strongest. Being able to make a toast is the best.' Hakutake Shiro's new CM 'Make life interesting.' released on 4/6 (Shiro's Day)

Takahashi Shuzo Co., Ltd. (Location: Hitoyoshi City, Kumamoto Prefecture; Representative Director and President: Mitsuhiro Takahashi) will release the new commercial 'Make life interesting.' for 'Hakutake Shiro'—characterized by its elegant aroma, light mouthfeel, and a clean, transparent crisp taste—coinciding with April 6th (Shiro's Day).

Highlights of the new TV-CM 'Make life interesting.' In this CM, 'Make life interesting.', people who fully enjoy their hobbies and leisure activities, such as idol fans, anime fans, sports supporters, and campers, make an appearance. Against the backdrop of everyday scenes celebrating live concerts or watching sports as the sustenance of life, 'Hakutake Shiro' appears as a product that boosts that passion, shares joy with friends, and enriches life. 'Hakutake Shiro', with its elegant aroma, light mouthfeel, and clean, transparent crisp taste, goes well with any meal. We messaged not only its aspect as a high-quality accompaniment to meals, but also its taste that is accessible to all generations. We hope you will enjoy 'Hakutake Shiro' as a product that elevates your mood in various scenes, from homes and restaurants to music festivals and the outdoors. Through this commercial, we hope that 'Hakutake Shiro' will meet as many customers as possible and gently stand by their side.