Hakuhodo DY ONE and Ptmind Launch Joint Development of New AI-Driven LPO Solution

Hakuhodo DY ONE Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroaki Kitazume; hereinafter 'Hakuhodo DY ONE') has entered into a co-creation partnership with Ptmind Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Yuan Zheng / Robin Zheng; hereinafter 'Ptmind'), provider of the web analytics and optimization platform 'Ptengine', to advance collaboration in the field of LPO (Landing Page Optimization). Under this partnership, both companies will leverage early access to new AI functionalities that Ptmind is introducing on its 'Ptengine' platform to jointly develop an AI-driven LPO solution that seamlessly advances the entire process of analysis, creation, implementation, and validation.

Background

With the widespread adoption of generative AI, the pathways through which users access information and the experiences expected on web pages are rapidly evolving. Simply producing landing pages (LPs) and creatives 'faster' and 'in greater volume' is no longer a sufficient differentiator. What advertisers now require is the ability to capture the real-time needs and contexts of individual users and deliver optimally tailored LPs without delay.

At the same time, the end-to-end workflow of analysis, creation, implementation, and validation still heavily relies on manual processes. Given the limitations of human capacity to process vast user behavior data in real time, a reproducible system for continuously optimizing sales growth and CPA has yet to be fully established. In this context, the appropriate use of data and AI to connect and automate previously fragmented processes via AI is making it possible to achieve LPO with both high precision and rapid execution—something difficult to realize manually. In particular, AI models pre-trained on company-specific information can analyze massive behavioral data accumulated on web pages and extract new insights, thereby enhancing both the accuracy and speed of optimization. Furthermore, by immediately executing improvement measures based on these insights, the analysis-creation-implementation-validation cycle can be operated more rapidly than ever before. Such initiatives are increasingly becoming the new standard for LPO in the AI era.

In response to these trends, Hakuhodo DY ONE and Ptmind are launching their collaboration in the LPO domain. By combining Hakuhodo DY Group’s long-standing consumer-centric marketing expertise and LP operation experience—developed through HCAI Professionals, the group’s cross-functional AI expert team—with Ptmind’s behavioral data and AI analytics infrastructure accumulated via 'Ptengine', the two companies aim to build a system capable of capturing user behavior with greater precision from both qualitative and quantitative perspectives. This will enable the delivery of AI-driven LPO solutions that generate LPs optimally tailored to each enterprise.

Objectives of the Collaboration

The partnership aims to jointly develop an AI-driven LPO solution by integrating Hakuhodo DY ONE’s proven track record in LP operation and optimization with Ptmind’s behavioral data and latest AI capabilities embedded in 'Ptengine', addressing the evolving LPO needs of advertisers in the AI era.

Through this collaboration, the companies primarily aim to achieve the following:

Discovering granular insights beyond human capability and reflecting them in communication strategies

With the diversification of advertising formats and the proliferation of generative AI, user information-seeking behaviors and attitudes are rapidly changing. In this collaboration, AI models pre-trained on enterprise data will analyze vast behavioral data accumulated in Ptengine in real time, continuously extracting new insights into evolving user attitudes and behaviors. This enables advertisers to consistently generate improvement hypotheses aligned with users’ current needs.

Achieving continuous performance improvement through high-precision, high-speed AI-driven LPO

The traditionally manual and fragmented workflow will be connected and accelerated through AI. By combining both companies’ expertise and technologies, the partnership will continuously generate improvement hypotheses that directly translate into measurable results—something difficult to achieve with generic LLMs alone. The goal is to integrate the entire improvement cycle into a single, streamlined operational flow.

Optimizing LPs based on ad formats and user attitudes to deliver seamless user experiences

The collaboration aims to deliver solutions that automatically generate the optimal LP for each combination of ad type, traffic context, and user attitude. By balancing personalization for individual users with LP designs optimized for diverse advertising formats and web experiences, the partnership will support advertisers in achieving sustained, enterprise-specific optimization.

Key Collaboration Activities

Joint development based on early access to new AI functionalities

Hakuhodo DY ONE will gain early access to new AI features that Ptmind is launching on 'Ptengine', enabling early deployment and practical implementation for client companies. Feedback and challenges identified from real-world operations will be fed back into product development, driving the creation of features aligned with actual use cases and building a cycle that enhances advertiser performance.

Joint development and delivery of AI-driven LPO solutions

The two companies will jointly develop and deliver an integrated AI-driven LPO solution by combining their respective assets. This will enable a more seamless and accelerated execution of the entire improvement cycle, achieving faster LPO.

Validation and knowledge accumulation through client implementation

By deploying the solution to client companies, the partnership will validate the effectiveness of AI utilization in LPO while accumulating best practices and insights from operations, further enhancing the sophistication of the AI-driven LPO solution.

Future Outlook

The collaboration will initially focus on the LPO domain, advancing validation and accumulating operational insights through client implementations. Going forward, these insights will be extended to optimize owned media and CRM initiatives, aiming to improve the precision of end-to-end customer journey design. Updates on results from early deployments and full-scale rollouts will be announced in due course.

About Ptmind Inc.　　https://www.ptmind.com/jp

Centered on its web analytics and optimization platform 'Ptengine', Ptmind has for over 15 years combined accumulated visitor behavior data with AI technology to provide end-to-end support—from identifying website issues to executing and validating improvement measures. Leveraging product development expertise refined through operations in over 180 countries and a customer-centric improvement cycle, Ptmind supports the digital growth of clients worldwide.

Additionally, Ptmind directly manages the Japanese market operations of the sustainable footwear brand 'VIVAIA JAPAN', feeding practical knowledge from cross-border digital marketing into product evolution. The company also develops and provides AI-powered products based on its proprietary behavioral data infrastructure and operates cross-border business initiatives through its in-house teams based in Japan and China.