Hakuhodo DY ONE and OZMA Inc. Initiate Strategic Partnership in AIO (AI Optimization) Field

Hakuhodo DY ONE Inc. (Headquarters: Minato-ku, Tokyo; President & Representative Director: Hiroaki Kitazume; hereinafter "Hakuhodo DY ONE") and OZMA Inc. (Headquarters: Chiyoda-ku, Tokyo; President & Representative Director: Toshihiro Nakao; hereinafter "OZMA") have initiated a strategic partnership in the field of AI Optimization (AIO). Through this partnership, OZMA will participate in the AI search research project "ONE-AIO Lab" operated by Hakuhodo DY ONE. As part of the activities of "HCAI Professionals," a cross-functional group of AI experts within the Hakuhodo DY Group, both companies will collaborate to deepen their understanding of information referencing mechanisms and output tendencies in generative AI. Additionally, they will promote the development and provision of AIO services that incorporate a PR perspective, aiming to build a "new standard for the AI search era" in corporate public relations and marketing activities.

Background

With the rapid penetration of search experiences utilizing generative AI (AI search), AIO—which optimizes how information about companies and brands is interpreted, referenced, and presented to consumers by AI—is becoming increasingly important. In the AI search era, for companies to build appropriate brand awareness, they must go beyond traditional technical search engine optimization (SEO) measures. It has become more critical than ever to organize information so that it is easily referenced by AI and to design the reliability and social value of the information itself. From this perspective, the viewpoint of Public Relations (PR), which builds relationships with consumers and society, has become indispensable in corporate information dissemination.

Against this background, Hakuhodo DY ONE, which handles the digital domain within the Hakuhodo DY Group, and OZMA, which has extensive PR experience and expertise built over many years, have commenced collaboration based on "ONE-AIO Lab." They will work to advance AIO from both academic and practical perspectives.

Main Collaboration Details

l Sharing Knowledge on Generative AI and Extracting Market Needs

- Based on the PR knowledge OZMA has cultivated over many years, the company will share perspectives such as social trends, social issues, and changes in consumer awareness with "ONE-AIO Lab."

- Both companies will collect, organize, and analyze domestic and international research findings regarding generative AI information reference mechanisms and output trends to clarify the desired state of AIO for corporations and extract market needs.

nl Verifying and Visualizing Generative AI Information Reference Mechanisms and Output Trends

- Empirical verification will be conducted on what information generative AI prioritizes and what logic or tendencies it uses to generate answers.

- In addition to academic analysis, surveys will be conducted to study the impact of generative AI answers on consumer perception and attitude change, clarifying the implications of AI search for corporate brand communication.

nl Development and Dissemination of AIO Key Performance Indicators (KPIs)

- Based on the knowledge acquired through this series of research and verification, both companies will jointly develop AIO Key Performance Indicators (KPIs) to evaluate the effectiveness of corporate AIO measures. The research results will be proactively shared through joint research reports, academic conferences, and paper presentations, contributing to the social implementation of AIO knowledge and the development of the overall industry.

Moving forward, both companies will capture changes in consumer information-gathering behavior and corporate brand perception caused by the rapid spread of generative AI. Through this partnership, they will research and implement new methods of information dissemination and brand communication in the AI search era, contributing to the advancement of corporate public relations and marketing activities.

* "ONE-AIO Lab": A research and development organization specializing in AIO (AI Optimization) that designs brand strategies in AI search and supports business growth. The lab promotes the visualization of brand information, evaluation of AI responses, formulation and validation of information dissemination strategies, and research into search algorithms. It develops and provides advanced solutions for companies to formulate optimal information dissemination strategies, contributing to the improvement of corporate brand value and sustainable growth in the AI era.

Reference: Hakuhodo DY ONE Release https://www.hakuhodody-one.co.jp/news/news-release_202510024343/

<Company Profile>

Hakuhodo DY ONE Inc. https://www.hakuhodody-one.co.jp

Hakuhodo DY ONE provides integrated digital marketing services by leveraging the digital advertising knowledge and know-how it has cultivated since the dawn of internet advertising. Marketing strategy formulation capabilities, creativity, high