Hakuhodo DY ONE and Hakuhodo Technologies Equip 'iPalette,' a Collaboration Platform for Advertisers, with an AI Agent Function

Hakuhodo DY ONE Inc. (Headquarters: Minato-ku, Tokyo; President: Hiroaki Kitazume; hereinafter Hakuhodo DY ONE) and Hakuhodo Technologies Inc. (Headquarters: Minato-ku, Tokyo; President: Makoto Nakamura; hereinafter Hakuhodo Technologies) announce that they have equipped 'iPalette (*1),' a platform they operate to centrally manage and coordinate communication related to ad delivery with advertisers, with an AI agent function.

■ Background

In recent years, the PDCA cycle of ad delivery measures has been accelerating in the advertising industry due to the diversification of media and the evolution of AI technology. While opportunities to integrate and analyze multiple media and metrics are increasing, report confirmation and analysis often depend on the experience and skills of the person in charge, making it difficult to define the next action, a problem of personalization. Additionally, comparing and organizing data by delivery period or data unit requires a great deal of time, and with limited resources, some cases show that there is not enough effort put into considering improvement measures. Against this backdrop, while rapid decision-making through faster operations is demanded on the ground, there are not a few cases where barriers are felt in data analysis and utilization. In response to this situation, expectations for summary and analysis support by generative AI are growing in the digital advertising market, and the need for tools that realize efficiency in analysis work is expanding.

Therefore, to solve these issues, the two companies have newly equipped the advertiser collaboration platform 'iPalette' with an AI agent function. This function allows for the automatic aggregation and analysis of ad report figures on 'iPalette' to obtain results instantly. The data aggregation and analysis work that previously consumed much time and effort will be significantly streamlined, creating an environment that instantly leads to primary analysis. Furthermore, by utilizing the chat function, it becomes easy to delve deeper into the analysis results and give additional instructions, enabling stable analysis and insights regardless of the担当者's experience. This supports the swift and highly accurate planning of improvement measures and contributes to enhancing the quality of a company's overall marketing activities.

Details of the 'iPalette' AI Agent Function

About the AI Agent Function

This is a function that automatically analyzes ad delivery performance and outputs the analysis results. This is expected to significantly reduce the time required for data aggregation and analysis. After the analysis results are output, it is also possible to give additional instructions via chat to delve deeper. It realizes stable analysis and insights, regardless of the person's experience.

Features

● Enables autonomous analysis of delivery performance and presentation of actions by a proprietary report analysis AI agent

● Allows for flexible analysis instructions on a chat basis for deeper dives

● Realizes analysis that takes into account unique circumstances through individual advertiser settings