Hakuhodo DY ONE Collaborates with Global Growth in the TikTok Shop LIVE Commerce Sector

Hakuhodo DY ONE Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroaki Kitazume), hereafter Hakuhodo DY ONE, has partnered with Global Growth Inc. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Kazutaka Ueno), which operates the TikTok LIVE affiliated agency*1 "GGTK," to strengthen its LIVE commerce capabilities for TikTok Shop operations. As an official TikTok Shop Partner (TSP)*2, our company has been providing the comprehensive TikTok Shop utilization support service "BUZZ BUY BOOSTERTM"*3 since May 2025. Through this collaboration, we will further expand our support system and aim to enhance service value for businesses.

■Background

TikTok Shop is an e-commerce function on the TikTok platform that allows users to seamlessly complete everything from product search to viewing videos and LIVE streams, and making purchases. It launched in Japan in June 2025, and the market size is rapidly growing, with LIVE commerce becoming a key sales channel.

As a TikTok Shop Official Partner (CAP)*4 and a TikTok LIVE affiliated agency, GGTK possesses extensive knowledge and expertise regarding TikTok Live. It also engages in the training and management of creators (LIVE e-commerce streamers)*5, currently boasting over 5,500 creators in Japan. Furthermore, it owns numerous studios equipped with state-of-the-art streaming equipment and lighting, including Japan's first dedicated TikTok LIVE studio, the "GGTK Akasaka Studio."

Against this backdrop, Hakuhodo DY ONE has already built a track record in LIVE commerce in collaboration with GGTK. Through this new partnership, we will merge our TikTok operational knowledge cultivated through "BUZZ BUY BOOSTER™" with GGTK's abundant LIVE streaming know-how and creator training knowledge. This will significantly strengthen the functions and support system of "BUZZ BUY BOOSTER™," allowing us to comprehensively promote companies' LIVE commerce strategies and contribute to their business growth and brand value enhancement.

■Main Collaboration Details

① Operation of the TikTok Account "1LDK no Item Kenkyujo"
We will operate the joint TikTok Shop account "1LDK no Item Kenkyujo" (1LDK Item Laboratory) to accumulate LIVE commerce knowledge and aim for monetization through affiliate rewards and the commercialization of the account's advertising products.

② Creator (LIVE E-commerce Streamer) Training

We will utilize "1LDK no Item Kenkyujo" as a training ground for creators, building a system that can stably dispatch creators to corporate accounts.

③ Development of Data-Driven Streaming Formats

Based on detailed analysis of engagement, comments, sales data, and more, we will proceed with developing the optimal LIVE streaming format for TikTok Shop.

④ Provision of a Test Marketing Environment

We will offer "1LDK no Item Kenkyujo" to companies as a test environment for LIVE commerce, supporting them from effectiveness verification to full-scale implementation. This allows companies to start without opening their own TikTok Shop account.