【Hosted by "Seikatsusha Data-Driven" Marketing Seminar】AI Era Data Foundation: Next-Generation Marketing Created by "Seikatsusha DATA PLATFORM" and External Data Collaboration

Hakuhodo DY Holdings is publishing all seminar information conducted by the Hakuhodo DY Group companies on "Seikatsusha Data-Driven" Marketing News, and is also holding "Seikatsusha Data-Driven" Marketing Seminars hosted by Hakuhodo DY Holdings.

The title of this seminar is "AI Era Data Foundation: Next-Generation Marketing Created by 'Seikatsusha DATA PLATFORM' and External Data Collaboration."

In the AI era, where AI utilization in business is rapidly advancing, the biggest key to a company's competitive advantage lies in securing high-quality data and its strategic utilization. As the marketing environment changes at an unprecedented speed due to the spread of generative AI, the importance of data infrastructure for the next generation is increasing.

This seminar focuses on "data collaboration," which combines external data in a secure environment, and unravels the methodologies of data marketing required for the coming era.

The first half of the seminar will provide a macro perspective, including changes in marketing due to AI and the latest trends in data acquisition by overseas agencies, from the Hakuhodo DY Group. We will also feature LiveRamp, with whom we have signed an exclusive contract as the first reseller in the Japanese market. We will introduce the features of privacy-first data collaboration technology and advanced overseas external data marketing case studies. We will also present the concept and usage image of "Seikatsusha DATA PLATFORM," the data foundation for the AI era that our group is building using LiveRamp's technology.

The second half of the seminar will feature Ms. Horie from Studio Alta, part of the Isetan Mitsukoshi Group, and Mr. Narita from LiveRamp, discussing the potential for problem-solving brought about by next-generation external data collaboration and the role of agencies, based on Studio Alta's case studies and challenges.

This is a must-attend seminar that will provide significant insights for corporate representatives seeking to explore next-generation data strategies and advanced marketing.

Seminar Overview

Title: "AI Era Data Foundation: Next-Generation Marketing Created by 'Seikatsusha DATA PLATFORM' and External Data Collaboration"

Host: "Seikatsusha Data-Driven" Marketing Seminar

Date: July 24, 2026 (Fri) 15:00 - 16:00 (scheduled)

Format: Online (Zoom Webinar)

Fee: Free

How to Participate: Pre-registration required

Details: https://seikatsusha-ddm.com/seminar/16860

Recommended for:

• Those who want to deepen their knowledge of changes in the marketing environment due to AI and the latest trends in data utilization overseas.

• Those in advertising and marketing departments aiming to advance data-driven marketing.

• Those in information systems and DX promotion departments responsible for building data infrastructure.

• Those who feel challenges in utilizing and expanding their company's "1st party data."

• Those who want to know the latest case studies of privacy-conscious "external data integration (data collaboration)."

• Those who want to draw out customers' " true feelings" and "hidden needs" using AI.

Application Deadline

July 23, 2026 (Thu) 12:00

https://seikatsusha-ddm.com/seminar/16860

Please apply via the URL above.

We will send the viewing URL to your registered email address at a later date.

*Please note that we may not be able to provide access to applicants from competing companies.

*In case of a large number of applications, selection may be made by lottery.

Program *Program details are subject to change.

[Part 1] Introduction (Hakuhodo DY Group)

• Changes in marketing due to the advent of the AI era and the importance of data

• Trends in data utilization by overseas agencies

• Collaboration with LiveRamp towards the realization of the Hakuhodo DY Group's data platform concept

[Part 2] About LiveRamp (LiveRamp)

• Introduction to LiveRamp

• Overseas cutting-edge cases of external data marketing

• Initiatives for the future (collaboration with AI platformers, etc.)

[Part 3] Seikatsusha DATA PLATFORM Concept (Hakuhodo DY Group)

• Concept of "Seikatsusha DATA PLATFORM"

• Concrete usage image examples utilizing this platform

[Part 4] Panel Discussion

"Possibilities of External Data Collaboration from the Case of Studio Alta"

We will thoroughly discuss "specific challenges" that often arise in the marketing field, based on the case studies of Studio Alta.

Speakers

Ai Horie

Manager, Sales Promotion Department, Studio Alta Inc.

and Manager, Business Planning Department, App Business Group, Isetan Mitsukoshi Ltd.

Joined Isetan Co., Ltd. For about 10 years, she was involved in buying and other aspects of women's clothing at Isetan Shinjuku Main Store and other regional group stores.

After being seconded to a joint venture between Dentsu Inc. and Isetan Mitsukoshi HD, she gained experience in the Marketing Planning Department at Isetan Mitsukoshi Ltd. before being seconded to Studio Alta Inc., which handles advertising for the Isetan Mitsukoshi Group.

She is involved in the sales of OOH owned by Isetan Mitsukoshi, as well as the development of advertising utilizing data owned by Isetan Mitsukoshi.

Hirotsugu Narita

Country Manager, LiveRamp Japan Inc.

A sales and business development professional with over 15 years of experience in the B2B technology field in the Japanese market. At global SaaS and MarTech companies, he has supported marketing technology, data utilization, and DX promotion for major corporations. He has been responsible for enterprise clients in a wide range of industries, including manufacturing, telecommunications, retail, and aviation, and has been involved in planning and executing business growth strategies in the Japanese market.

Yosuke Kinoshita

Executive Officer and Center Director, Marketing Business Promotion Center, Hakuhodo Technologies Inc.

Joined the company in 2002. Experienced in various industries as a marketer and consultant. From 2010, as a researcher, he promoted the development of marketing products utilizing MarTech, AdTech, AI, and XR technologies. From 2012, as the leader of the Content Business Lab, he supported content businesses, mainly in sports and music. His favorite music genre is Japanese rock. He is constantly discovering emerging young artists active globally.

Kosuke Go

General Manager, Development Promotion 2nd Department, Marketing Business Promotion Center, Hakuhodo Technologies Inc.

Joined Hakuhodo DY Media Partners Inc. in 2010. After working in the TV business division and media planning division, he has been engaged in research and development of content fan marketing, ad technology, and marketing technology since 2016.

About "Seikatsusha Data-Driven" Marketing Seminar

We offer free seminars where experts and practical leaders explain in detail various solutions for "Seikatsusha Data-Driven" marketing undertaken by the Hakuhodo DY Group, as well as the latest case studies of Marketing DX and Media DX, focusing on data-driven digital areas of high interest to client companies.

Website: https://seikatsusha-ddm.com/seminar/

Inquiries about the seminar

Hakuhodo DY Holdings Inc.

"Seikatsusha Data-Driven" Marketing Seminar Secretariat

sdm-seminar@hakuhodody-holdings.co.jp