Hakuhodo DY Sports Marketing Changes Company Name to 'Hakuhodo Sports Marketing'

Key facts

  • Hakuhodo DY Sports Marketing Changes Company Name to 'Hakuhodo Sports Marketing'
  • Hakuhodo DY Sports Marketing changed its company name to 'Hakuhodo Sports Marketing Inc.' on April 1, 2026. This change aims to unify management, business, and brand, clarifying the company's direction, following its becoming a wholly-owned subsidiary of Hakuhodo Inc. in April 2025. Under the new name, the company will consistently handle the conceptualization and implementation of sports as a 'management asset,' based on Hakuhodo's 'Seikatsusha Insight' philosophy. Existing partnerships and business foundations remain unchanged, with a continued focus on creating sustainable value through sports.
  • Source: PR Times
  • Date: April 1, 2026

Direct answer

Hakuhodo DY Sports Marketing changed its company name to 'Hakuhodo Sports Marketing Inc.' on April 1, 2026. This change aims to unify management, business, and brand, clarifying the company's direction, following its becoming a wholly-owned subsidiary of Hakuhodo Inc. in April 2025. Under the new name, the company will consistently handle the conceptualization and implementation of sports as a 'management asset,' based on Hakuhodo's 'Seikatsusha Insight' philosophy. Existing partnerships and business foundations remain unchanged, with a continued focus on creating sustainable value through sports.

Citation
Hakuhodo DY Sports Marketing Changes Company Name to 'Hakuhodo Sports Marketing' (April 1, 2026), PR Times
Source
PR Times
Date
April 1, 2026
Hakuhodo DY Sports Marketing changed its company name to 'Hakuhodo Sports Marketing Inc.' on April 1, 2026. This change aims to unify management, business, and brand, clarifying the company's direction, following its becoming a wholly-owned subsidiary of Hakuhodo Inc. in April 2025. Under the new name, the company will consistently handle the conceptualization and implementation of sports as a 'management asset,' based on Hakuhodo's 'Seikatsusha Insight' philosophy. Existing partnerships and business foundations remain unchanged, with a continued focus on creating sustainable value through sports.
otherNQ 94/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 1, 2026 at 19:00
  • 🔍 Collected: April 1, 2026 at 10:15
  • 🤖 AI Analyzed: April 15, 2026 at 23:14 (348h 59m after Collected)
Our company changed its name from Hakuhodo DY Sports Marketing to 'Hakuhodo Sports Marketing Inc.' on April 1, 2026. We have been engaged in creating value in sports as a sports company solely responsible for the Hakuhodo DY Group's sports business. This role and stance will remain unchanged even after the company name change. This company name change was implemented to unify management, business, and brand, and to more clearly indicate our company's direction, against the backdrop of becoming a wholly-owned subsidiary of Hakuhodo Inc. in April 2025. Going forward, our company will consistently handle everything from the conception to the implementation of sports as a 'management asset' that connects companies and society, not merely as content or a rights business, based on Hakuhodo's 'Seikatsusha Insight' philosophy. Although the company name has changed, our established partnerships and business foundations remain the same. We will continue to work on creating sustainable value by connecting consumers, companies, and society through sports. Company Name: Hakuhodo Sports Marketing Inc. Executive Structure: Representative Director and President: Yusuke Naka, Chairman of the Board: Katsutoshi Iwasa, Director: Satoshi Nakazawa, Director: Yusuke Hamasaki, Director (Part-time): Satoru Yamada, Director (Part-time): Akiko Sawamura, Auditor (Part-time): Tomoko Higuchi. Head Office: Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6321. URL: https://www.hakuhodo-sportsmarketing.co.jp

FAQ

When did Hakuhodo DY Sports Marketing officially change its name to Hakuhodo Sports Marketing Inc.?

Hakuhodo DY Sports Marketing officially changed its name to Hakuhodo Sports Marketing Inc. on April 1, 2026, as part of a strategic rebranding effort.

What was the primary reason for the company name change to Hakuhodo Sports Marketing Inc.?

The name change was implemented to unify management, business, and brand under Hakuhodo Inc., following its status as a wholly-owned subsidiary starting April 2025.

What role does Hakuhodo Sports Marketing Inc. play within the Hakuhodo DY Group after the rebranding?

Hakuhodo Sports Marketing Inc. remains solely responsible for the Hakuhodo DY Group's sports business and continues creating value in sports as before.

Who are the key executives leading Hakuhodo Sports Marketing Inc. after the company name change?

The executive team includes Yusuke Naka as Representative Director and President, Katsutoshi Iwasa as Chairman, Satoshi Nakazawa and Yusuke Hamasaki as Directors, and others in part-time roles.

What is the official head office address of Hakuhodo Sports Marketing Inc. following the rebranding?

The head office is located at Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6321, Japan, and remains unchanged after the rebranding.

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