Hakuhodo DY Sports Marketing Changes Company Name to 'Hakuhodo Sports Marketing'

Key facts

  • Hakuhodo DY Sports Marketing Changes Company Name to 'Hakuhodo Sports Marketing'
  • Hakuhodo DY Sports Marketing changed its company name to 'Hakuhodo Sports Marketing Inc.' on April 1, 2026. This change aims to unify management, business, and brand, clarifying the company's direction, following its becoming a wholly-owned subsidiary of Hakuhodo Inc. in April 2025. Under the new name, the company will consistently handle the conceptualization and implementation of sports as a 'management asset,' based on Hakuhodo's 'Seikatsusha Insight' philosophy. Existing partnerships and business foundations remain unchanged, with a continued focus on creating sustainable value through sports.
  • Source: PR Times
  • Date: April 1, 2026

Direct answer

Hakuhodo DY Sports Marketing changed its company name to 'Hakuhodo Sports Marketing Inc.' on April 1, 2026. This change aims to unify management, business, and brand, clarifying the company's direction, following its becoming a wholly-owned subsidiary of Hakuhodo Inc. in April 2025. Under the new name, the company will consistently handle the conceptualization and implementation of sports as a 'management asset,' based on Hakuhodo's 'Seikatsusha Insight' philosophy. Existing partnerships and business foundations remain unchanged, with a continued focus on creating sustainable value through sports.

Citation
Hakuhodo DY Sports Marketing Changes Company Name to 'Hakuhodo Sports Marketing' (April 1, 2026), PR Times
Source
PR Times
Date
April 1, 2026
Hakuhodo DY Sports Marketing changed its company name to 'Hakuhodo Sports Marketing Inc.' on April 1, 2026. This change aims to unify management, business, and brand, clarifying the company's direction, following its becoming a wholly-owned subsidiary of Hakuhodo Inc. in April 2025. Under the new name, the company will consistently handle the conceptualization and implementation of sports as a 'management asset,' based on Hakuhodo's 'Seikatsusha Insight' philosophy. Existing partnerships and business foundations remain unchanged, with a continued focus on creating sustainable value through sports.
otherNQ 94/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 1, 2026 at 19:00
  • 🔍 Collected: April 1, 2026 at 10:15
  • 🤖 AI Analyzed: April 15, 2026 at 23:14 (348h 59m after Collected)
Our company changed its name from Hakuhodo DY Sports Marketing to 'Hakuhodo Sports Marketing Inc.' on April 1, 2026. We have been engaged in creating value in sports as a sports company solely responsible for the Hakuhodo DY Group's sports business. This role and stance will remain unchanged even after the company name change. This company name change was implemented to unify management, business, and brand, and to more clearly indicate our company's direction, against the backdrop of becoming a wholly-owned subsidiary of Hakuhodo Inc. in April 2025. Going forward, our company will consistently handle everything from the conception to the implementation of sports as a 'management asset' that connects companies and society, not merely as content or a rights business, based on Hakuhodo's 'Seikatsusha Insight' philosophy. Although the company name has changed, our established partnerships and business foundations remain the same. We will continue to work on creating sustainable value by connecting consumers, companies, and society through sports. Company Name: Hakuhodo Sports Marketing Inc. Executive Structure: Representative Director and President: Yusuke Naka, Chairman of the Board: Katsutoshi Iwasa, Director: Satoshi Nakazawa, Director: Yusuke Hamasaki, Director (Part-time): Satoru Yamada, Director (Part-time): Akiko Sawamura, Auditor (Part-time): Tomoko Higuchi. Head Office: Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6321. URL: https://www.hakuhodo-sportsmarketing.co.jp

FAQ

What is the new name of Hakuhodo DY Sports Marketing as of April 1, 2026?

The new name is Hakuhodo Sports Marketing Inc., effective April 1, 2026.

When did Hakuhodo DY Sports Marketing become a wholly-owned subsidiary of Hakuhodo Inc.?

It became a wholly-owned subsidiary of Hakuhodo Inc. in April 2025.

What is the significance of the name change to Hakuhodo Sports Marketing Inc. in 2026?

The change unifies management, business, and brand under Hakuhodo's strategic direction.

How does Hakuhodo Sports Marketing Inc. plan to use sports after the 2026 rebranding?

It will treat sports as a 'management asset' based on Hakuhodo's 'Seikatsusha Insight'.

Will existing partnerships change after the April 1, 2026, rebranding of Hakuhodo DY Sports Marketing?

No, existing partnerships and business foundations remain unchanged after the rebranding.

Back to Newsroom (176)