博報堂已開始與Google的「Audience Insights API」進行系統連接，將其獨有的大規模消費者數據與Google的行為數據整合，以強化其在日本的行銷策劃能力與媒體競爭力。
株式会社博報堂宣布，已開始與Google提供的「Audience Insights API」進行系統連接。此舉將Google平台上的搜尋及影片觀看等行為數據，與博報堂ＤＹ集團獨有的大規模消費者數據進行整合。在保護個人隱私的同時，此API能具體地將用戶的興趣和購買行為視覺化，從而實現更精準的市場行銷。透過這次合作，博報堂能夠更深入地理解消費者，包括影響決策的潛意識層面，提供從策略制定到廣告投放及成效驗證的無縫且高效的策劃。博報堂將持續加強與Google的合作，為客戶提供更全面的行銷解決方案。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Business Partnership
常見問題
What new initiative has Hakuhodo announced?
Hakuhodo has announced the start of a system connection with Google's Audience Insights API.
What is the Google Audience Insights API?
It is a tool that statistically analyzes vast behavioral data from Google Search and YouTube, such as search and viewing trends, to visualize user interests and purchasing behavior while protecting individual privacy.
What is the main benefit of this connection for Hakuhodo?
It allows Hakuhodo to integrate its proprietary large-scale consumer data with Google's actual behavioral data, leading to a deeper understanding of consumers and more sophisticated, effective marketing planning.
How will this integration improve marketing strategies?
By combining survey data with real-time insights on search intent and content interests from Google platforms, Hakuhodo can create more relevant and effective plans, seamlessly connecting strategy, ad delivery, and performance verification.
What does this mean for the partnership between Hakuhodo and Google?
This initiative strengthens the collaboration between Hakuhodo and Google, positioning Hakuhodo as a key marketing partner capable of supporting clients with data-driven solutions beyond just advertising.