[Hosted by Hakuhodo BIZ GARAGE] Brands from 'Marks' to 'Life': Branding in the Age of AI ~How Branded AI Agent™ is Rewriting the New Relationship with Consumers~
Key facts
- [Hosted by Hakuhodo BIZ GARAGE] Brands from 'Marks' to 'Life': Branding in the Age of AI ~How Branded AI Agent™ is Rewriting the New Relationship with Consumers~
- Hakuhodo BIZ GARAGE will hold a webinar on branding in the AI era. It will introduce Hakuhodo's proprietary 'Branded AI Agent™' as an approach to overcome the 'de-individualization' of brands due to AI and build new relationships with consumers.
- Source: PR Times
- Date: June 13, 2026
Direct answer
Hakuhodo BIZ GARAGE will hold a webinar on branding in the AI era. It will introduce Hakuhodo's proprietary 'Branded AI Agent™' as an approach to overcome the 'de-individualization' of brands due to AI and build new relationships with consumers.
- Citation
- [Hosted by Hakuhodo BIZ GARAGE] Brands from 'Marks' to 'Life': Branding in the Age of AI ~How Branded AI Agent™ is Rewriting the New Relationship with Consumers~ (June 13, 2026), PR Times
- Source
- PR Times
- Date
- June 13, 2026
Hakuhodo BIZ GARAGE will hold a webinar on branding in the AI era. It will introduce Hakuhodo's proprietary 'Branded AI Agent™' as an approach to overcome the 'de-individualization' of brands due to AI and build new relationships with consumers.
📋 Article Processing Timeline
- 📰 Published: June 13, 2026 at 00:00
- 🔍 Collected: June 12, 2026 at 15:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (1h 30m after Collected)
Hakuhodo's business portal, "BIZ GARAGE," delivers various information, including solutions and case studies for practicing full-funnel marketing. It also features numerous announcements for webinars and events where experts and practical leaders explain topics of high interest to companies, offering "Hakuhodo BIZ GARAGE Webinars" free of charge.
This time, the theme is "Brands from 'Marks' to 'Life': Branding in the Age of AI ~How Branded AI Agent™ is Rewriting the New Relationship with Consumers.~"
In today's world where brands continuously interact with consumers and society at every touchpoint, maintaining brand consistency and presence is becoming increasingly difficult. Furthermore, many companies may face the "dilemma of efficiency versus individuality," where the more AI is utilized, the more outputs tend to converge towards the median, losing brand distinctiveness.
In the age of AI, how should brands build new relationships with consumers and society? The key lies in enabling AI to function not just as an efficiency tool, but as a partner that rewrites relationships through "dialogue."
This seminar will primarily explain Hakuhodo's proprietary branding and brand experience design methodology, "Branded AI Agent™." It will delve into the approach of imbuing brands with "life," from the way brands are defined in the AI era, to experience design, and practical tips based on specific case studies.
We will provide hints for creating brands that continue to be chosen in the future, overcoming the "de-individualization" caused by AI.
■ Event Overview
Title: Brands from 'Marks' to 'Life': Branding in the Age of AI
~How Branded AI Agent™ is Rewriting the New Relationship with Consumers~
Organizer: Hakuhodo BIZ GARAGE
Date & Time: ➀ Thursday, June 18, 2026, 15:00-16:00
➁ Tuesday, July 14, 2026, 11:00-12:00
※ Both days will cover the same content.
※ On-demand viewing will be available only for those who register for the live stream.
Format: Online Event (Live Streaming)
Fee: Free
How to Participate: Pre-registration required
Details & Application: https://www.bizgarage.jp/seminar/20260625?utm_source=release&utm_medium=prtimes&utm_campaign=20260601&utm_content=seminar/20260625
Event Overview & Application
■ Application Deadline
➀ Monday, June 22, 2026, 15:00
➁ Thursday, July 16, 2026, 15:00
※Please note that viewing may not be possible depending on your security settings or operating environment.
※Due to a large number of applications, participation may be determined by lottery.
■ Program ※Program details are subject to change.
1. Challenges of Branding in the AI Era
2. "Branded AI Agent™": Breathing Life into Brands
3. How to Create AI Engineering that Embodies Brand Intent
4. Designing AI Experiences That Invite Dialogue
5. Use Cases & Case Study Introduction
■ Speaker
Yuto Nakajima
CX Creative Department, Hakuhodo Inc.
Aiming to foster better relationships between consumers, society, and companies through experience-centric branding. He is also a member of the CX Creative Department and the public-private co-creation creative studio "PROJECT_Vega." He works on developing new experiences based on technology and planning initiatives that address social issues. Speaker at Ad Week Asia. Awarded at Japan Branding Award / ACC / JPM / Spikes Asia / etc.
■ About BIZ GARAGE
Hakuhodo Inc. operates "BIZ GARAGE," a business portal that provides information on various solutions for implementing full-funnel marketing for clients, as well as helpful content.
We disseminate practical solution information related to "Sales Domain," "EC Domain," and "OMO Domain" to support clients not only in the advertising and sales promotion areas that promote awareness and interest in their products and services, but also in customer acquisition and fan development across the entire funnel, including purchases and repeat business.
HP: https://www.bizgarage.jp/
【Inquiries Regarding the Webinar】
BIZ GARAGE Management Office: info.bizgarage@hakuhodo.co.jp
This time, the theme is "Brands from 'Marks' to 'Life': Branding in the Age of AI ~How Branded AI Agent™ is Rewriting the New Relationship with Consumers.~"
In today's world where brands continuously interact with consumers and society at every touchpoint, maintaining brand consistency and presence is becoming increasingly difficult. Furthermore, many companies may face the "dilemma of efficiency versus individuality," where the more AI is utilized, the more outputs tend to converge towards the median, losing brand distinctiveness.
In the age of AI, how should brands build new relationships with consumers and society? The key lies in enabling AI to function not just as an efficiency tool, but as a partner that rewrites relationships through "dialogue."
This seminar will primarily explain Hakuhodo's proprietary branding and brand experience design methodology, "Branded AI Agent™." It will delve into the approach of imbuing brands with "life," from the way brands are defined in the AI era, to experience design, and practical tips based on specific case studies.
We will provide hints for creating brands that continue to be chosen in the future, overcoming the "de-individualization" caused by AI.
■ Event Overview
Title: Brands from 'Marks' to 'Life': Branding in the Age of AI
~How Branded AI Agent™ is Rewriting the New Relationship with Consumers~
Organizer: Hakuhodo BIZ GARAGE
Date & Time: ➀ Thursday, June 18, 2026, 15:00-16:00
➁ Tuesday, July 14, 2026, 11:00-12:00
※ Both days will cover the same content.
※ On-demand viewing will be available only for those who register for the live stream.
Format: Online Event (Live Streaming)
Fee: Free
How to Participate: Pre-registration required
Details & Application: https://www.bizgarage.jp/seminar/20260625?utm_source=release&utm_medium=prtimes&utm_campaign=20260601&utm_content=seminar/20260625
Event Overview & Application
■ Application Deadline
➀ Monday, June 22, 2026, 15:00
➁ Thursday, July 16, 2026, 15:00
※Please note that viewing may not be possible depending on your security settings or operating environment.
※Due to a large number of applications, participation may be determined by lottery.
■ Program ※Program details are subject to change.
1. Challenges of Branding in the AI Era
2. "Branded AI Agent™": Breathing Life into Brands
3. How to Create AI Engineering that Embodies Brand Intent
4. Designing AI Experiences That Invite Dialogue
5. Use Cases & Case Study Introduction
■ Speaker
Yuto Nakajima
CX Creative Department, Hakuhodo Inc.
Aiming to foster better relationships between consumers, society, and companies through experience-centric branding. He is also a member of the CX Creative Department and the public-private co-creation creative studio "PROJECT_Vega." He works on developing new experiences based on technology and planning initiatives that address social issues. Speaker at Ad Week Asia. Awarded at Japan Branding Award / ACC / JPM / Spikes Asia / etc.
■ About BIZ GARAGE
Hakuhodo Inc. operates "BIZ GARAGE," a business portal that provides information on various solutions for implementing full-funnel marketing for clients, as well as helpful content.
We disseminate practical solution information related to "Sales Domain," "EC Domain," and "OMO Domain" to support clients not only in the advertising and sales promotion areas that promote awareness and interest in their products and services, but also in customer acquisition and fan development across the entire funnel, including purchases and repeat business.
HP: https://www.bizgarage.jp/
【Inquiries Regarding the Webinar】
BIZ GARAGE Management Office: info.bizgarage@hakuhodo.co.jp
FAQ
Does AI cause brands to lose their individuality?
As AI utilization advances, a "dilemma of efficiency versus individuality" can arise where outputs become standardized, diminishing brand distinctiveness. This seminar explains countermeasures.
What does "Branded AI Agent™" do?
It utilizes AI not just as an efficiency tool, but as a partner that rebuilds the relationship between brands and consumers through dialogue.
Who will benefit from this seminar?
It is beneficial for everyone interested in enhancing brand value, including those involved in brand strategy in the AI era, marketing professionals, and brand experience designers.
What stance should brands take in the AI era?
It is important to view AI not only for efficiency but as a partner for deepening relationships through dialogue with consumers, adopting an approach that breathes "life" into brands.
What is Hakuhodo BIZ GARAGE?
It is a business portal operated by Hakuhodo, offering marketing solutions, related information, and webinars.