Hakuhodo BIZ GARAGE Webinar: Why Z-Gen Marketers Find the Future in Seniors
Key facts
- Hakuhodo BIZ GARAGE Webinar: Why Z-Gen Marketers Find the Future in Seniors
- Hakuhodo's BIZ GARAGE will host a free online webinar on June 18 and July 14, 2026, exploring 'Reiwa Seniors' (60s) insights and robust marketing strategies. Speakers from Hakuhodo and Hakuhodo DY ONE will present.
- Source: PR Times
- Date: June 6, 2026
Direct answer
Hakuhodo's BIZ GARAGE will host a free online webinar on June 18 and July 14, 2026, exploring 'Reiwa Seniors' (60s) insights and robust marketing strategies. Speakers from Hakuhodo and Hakuhodo DY ONE will present.
- Citation
- Hakuhodo BIZ GARAGE Webinar: Why Z-Gen Marketers Find the Future in Seniors (June 6, 2026), PR Times
- Source
- PR Times
- Date
- June 6, 2026
Hakuhodo's BIZ GARAGE will host a free online webinar on June 18 and July 14, 2026, exploring 'Reiwa Seniors' (60s) insights and robust marketing strategies. Speakers from Hakuhodo and Hakuhodo DY ONE will present.
📋 Article Processing Timeline
- 📰 Published: June 6, 2026 at 00:00
- 🔍 Collected: June 5, 2026 at 15:20
- 🤖 AI Analyzed: June 6, 2026 at 17:03 (25h 42m after Collected)
Event Details:
- Sponsor: Hakuhodo BIZ GARAGE
- Dates: June 18, 2026, 15:00-16:00 & July 14, 2026, 11:00-12:00 (Same content)
- Format: Free online live stream (registration required)
- Application Deadlines: June 15, 2026, 15:00 (for June 18) & July 9, 2026, 15:00 (for July 14)
- URL: https://www.bizgarage.jp/seminar/20260618
Program Topics:
- Realities of 60s seniors in Reiwa
- Life changes across 4 eras
- Next-generation marketing views
- Digital strategies for seniors
Speakers:
- Kohei Oguchi (Strategic Planner, Hakuhodo, LEAD team)
- Mayuko Ono (Media Planner, Hakuhodo, LEAD team)
- Makiko Yoshikawa (Hakuhodo DY ONE, Reiwa Senior Lab)
FAQ
Who is hosting this webinar and what is the format?
It is hosted by Hakuhodo's business portal "BIZ GARAGE" as an online event (live stream).
When is the webinar scheduled to take place?
It will be held twice: Session 1 on June 18, 2026, from 15:00 to 16:00 JST, and Session 2 on July 14, 2026, from 11:00 to 12:00 JST (same content for both).
Is there a fee to attend, and what are the registration deadlines?
Attendance is free. The registration deadlines are June 15, 2026, at 15:00 JST for Session 1, and July 9, 2026, at 15:00 JST for Session 2.
What topics will be covered in the program?
Topics include the reality of 60s seniors in the Reiwa era, robust marketing strategies based on senior insights, and digital engagement tactics for these seniors.
Who are the speakers for the event?
The speakers are Kohei Oguchi and Mayuko Ono from Hakuhodo, and Makiko Yoshikawa from Hakuhodo DY ONE.